MKT 510 WEEK 8 DISCUSSION CONSUMER CHOICE AND SIMPLE VERSUS COMPLEX . ANALYZE TWO ATTRIBUTE BASED CHOICES THAT CONSUMERS MAKE WHEN DEALING WITH RETAIL GOODS AND SERVICES .

MKT 510 WEEK 8 DISCUSSION     CONSUMER CHOICE AND SIMPLE VERSUS COMPLEX .  ANALYZE TWO ATTRIBUTE BASED CHOICES THAT CONSUMERS MAKE WHEN DEALING WITH RETAIL GOODS AND SERVICES .