Monroe’s Motivated Sequence

Monroe’s Motivated Sequence

Monroe’s motivated sequence encourages speakers

to focus on audience outcomes when organizing

ideas. Composed of five steps, this pattern of

organization requires speakers to identify and

respond to what will movative the audience to pay

attention. You will use this sequence for your

Policy Speech.

Monroe’s Motivated Sequence

▪

Attention – Relate to audience to gain attention

▪

Need – Establish the problem/current harm

▪

Satisfaction – Describe the solution to the

problem

▪

Visualization – Show benefits of proposed

solution

▪

Action – Explain how audience can implement

proposed solution

Monroe’s Motivated Sequence Complete

Sentence Outline Example*

*I must add a disclaimer here…this is the proper outline, however, be aware that this is

an example of a value speech and not a policy speech.

Index Cards Format for Monroe’s Motivated Sequence

No more that 5 cards!

Topic: Name Card #

General Purpose: To Persuade/Question of _________

Specific Purpose:

Organizational Pattern: Monroe’s Motivated Sequence

Attention

– Relate to audience to gain attention, introduce yourself, credibility,

preview main issue, thesis, transition:

Need

– establish the problem/current harm, call to action, transition:

Satisfaction

– Describe the solution to the problem, transition:

Visualization

– Show benefits of proposed solution, transition:

Action

– Explain how audience can implement proposed solution, briefly repeat

other parts, repeat call to action, repeat your name,closing statement (or reword

Visualization):