Must be 4 pages  Part A What characteristics of opinion leaders make them valuable sources for product information? Part B Explain why opinion leaders are difficult to identify. Part C With resp

Must be 4 pages 

Part A

What characteristics of opinion leaders make them valuable sources for product information?

Part B

Explain why opinion leaders are difficult to identify.

Part C

With respect to opinion leadership, compare the self-designating model and the key informant method.