Organizational Change Communication

Preparation

• If you have not yet done so, view CapraTek: Leading for Change. You will need to analyze and respond to the scenario presented in the media piece to complete this assignment.
• Review the following articles about stages of group development and change.
  • Tuckman, B. W. (1965). Developmental sequence in small groups. Psychological Bulletin, 63(6), 384–399.
  • Appelbaum, S. H., Habashy, S., Malo, J-L., & Shafiq, H. (2012). Back to the future: Revisiting Kotter’s 1996 change model. Journal of Management Development, 31(8), 764–782.
• Decide what type of presentation you want to create. You have three options: you can record a Kaltura video, create a standard PowerPoint presentation with speaker notes, or record a PowerPoint presentation with your own audio narration.
  • Kaltura is a Capella-supported tool for recording presentations using a webcam and microphone. If you are unfamiliar with Kaltura, learn more in the Using Kaltura tutorial.
  • If you want to do a PowerPoint presentation, review Life After Death by PowerPoint | Transcript for help creating effective PowerPoint presentations. The PowerPoint presentation can be slides with speaker notes or include audio narration.

Instructions

After analyzing the scenario presented in CapraTek: Leading for Change, create a presentation that briefly introduces items for your team to consider. In the presentation:

• Communicate your decision on how you plan to address the team’s communication issues and concerns about leadership changes. (2–3 slides or 1–1.5 minutes).
  • This should be an appropriate response to the scenario based on a sound analysis of the situation.
• Explain three critical communication issues and challenges faced by the team, including communication issues to date. (2–3 slides or 1–1.5 minutes).
• Describe an action or policy that you will introduce to improve communications and assure people are working with a unified purpose. (2–3 slides or 1–1.5 minutes)
  • You may want to consider Tuckman’s model for stages of group development and Kotter’s change model as you plan to improve the team dynamics.
• Define your expectations for ethical discourse in team communications. (2–3 slides or 1–1.5 minutes)

If you choose to submit a standard PowerPoint presentation, your presentation should consist of 10–12 slides, not including the title and references slides. Use the speaker’s notes section within the PowerPoint slides to provide all the information relevant to each slide, which you would otherwise present verbally. If you choose to submit a video (Kaltura) or narrated (PowerPoint) presentation, the recorded presentation should be 4–5 minutes.

Before you start your work, carefully read the grading criteria in the Communicating a Team Vision Scoring Guide to ensure you understand all of the requirements for success.

PowerPoint Guidelines

Each slide must have no more than 4–5 bullets and each bullet should summarize your point in approximately 4–6 words. Use graphics throughout the presentation, but ensure they are appropriate for the content provided and provide value.

Presentation Guidelines

Be sure your presentation meets the following requirements:

• Length: Approximately 4–5 minutes, or 10–12 slides, not including the title and references slides.
• Quality: Audio and visual quality should approximate that of a properly functioning video conference.
• Visuals (if used): Create visuals that are easily read and interpreted. Use colors, fonts, formatting, and other design principles that make the information clear and generally add to the aesthetic of the presentation.
• Presentation: Although this is not a performance, you will be judged on the communication skills that you have studied in this course including your consideration of audience and content.
• Content: Address all items defined in the scenario and assignment instructions.
• APA style and formatting: Cite all resources and citations according to current APA style and formatting standards.