Pepsi Cola War Assignment

Pepsi Cola War Assignment

Cola war continue Coke and Pepsi in 2010
In this case study assignment, you will be analyzing the Cola Wars case study in your Harvard Coursepack. The case study is a classic one that Porter refers to illustrate the benefits of the Five Forces analysis. We use case studies in this course because of the managerial lesson that transcends time rather than “newness”.
1. Read the case study twice. Once to get a broad understanding of the issues. The second time for evidence to help understand the five forces.
2. Write a 1-page response to the question in the syllabus,
Why, historically, has the soft drink industry been so profitable?
Note, the question has identified a particular industry and a time-period for you. The soft drink industry is the concentrate producers (CP). The period of time for your analysis is from 2000 to prior to 2010 when soft drinks were at their most profitable.
Name each of the five forces in your analysis and address the key questions for each of the forces for full points.
Write your answers in full sentences so that I can follow your reasoning.