Principles of marketing

Principles of marketing

• A minimum of 10 unique research references are required. References should be listed on the last page.

• Use APA-style for in-text citations and references.

• The cover page must list the topic (e.g., Written Assignment-1) and the student’s name.

• Please embed any relevant charts/figures in the body of the paper and not in an appendix.

• Use figure numbers and titles. Please make sure that the chart/figure is legible. This only applies if you include any charts.

• Use page numbers.
1. List and briefly explain 5 strengths (or competitive advantages) and 5 weaknesses for D.R. Horton. Use research to support your answer. (15 points) Hint: Strengths and weaknesses are internal to the organization and are relative to others in the marketplace. Answer Format: Use headings and sub-headings for each part. For instance, the main heading could be Strengths, followed by a sub-heading for each strength (e.g., Strength 1). Use the same format for weaknesses.
Q.2. List and explain the impact of below-listed macro-environmental forces on the US housing market. (20 points) a) social/cultural b) competition c) economic d) technology e) political/legal Answer Format: Use separate headings for each of the 5 factors followed by brief paragraph(s). Illustration: How is the changing social/cultural landscape impacting the housing market? Social/cultural factors could include changing generation cohorts, changes in buyer needs and preferences when it comes to housing. Similarly, which economic factors are affecting consumer demand within the US housing market.
Q.3. Based on the chart below, identify which strategy or strategies would you recommend D.R. Horton undertake over the next 12-24 months and why? Explain your answer. (15 points) Answer Format: Use a heading to label the strategy followed by an explanation
Product and services

Current market prenetation new product development
Market
New market development diversificacion