Prof. James Kelvin – Approach to Crisis Management: Defending an Organization’s Reputation

Select one of the following case studies to read and do research on from The Practice of Public Relations:

• Race Relations with that Soy Latte? (page 59)
• Uber Success Brings PR Problems (page 102)
• Ethical Hammer Falls on Daddy Huxtable (page 124)
• Up Your Bucket for a Wonderful Cause (page 287)
• The Rise and Fall of Queen Martha (page 371)

Write a 700- to 1,050-word paper and respond to the questions at the end of your selected case study to form the basis for your response. 

• What went well regarding the PR response to the situation? 
• What might you have recommended to improve the response? 
• Cite PR concepts from your text, ERRs, or other sources to support the points you are making. 

Include two references with your paper.

Format your paper consistent with APA guidelines.