Rule of Law and Ethics in International Marketing

Rule of Law and Ethics in International Marketing

Part 1

Overview

• Provide a brief overview of the region and the selected country.
• What are the key characteristics of the country?
• What are three socioeconomic issues the country faces?

Topic 1: Historical Issues and Globalization

• Using the selected country, identify two significant MNCs (that originated in another country) present in the market of the selected country. Why did the MNCs enter the selected country? What challenges did they face?
• Provide an argument that evaluates if globalization was good or bad for the MNCs and your selected country.

Topic 5: Communication and Negotiations

• Summarize the negotiation process you would use by applying your knowledge of the cultural, societal, and religious values within the country (e.g., type of negotiation, negotiation tactics, bargaining behaviors).
• Explain how you would apply knowledge of verbal and nonverbal communication to foster effective cross-cultural communication in a negotiation between the two countries.