Social Media Campaign Plan- Final

Social Media Campaign Plan- Final

Over the past few weeks, believe it or not, you have slowly created a social media/public relations campaign plan. For your final, you will put everything together into one document. Below are the components you will need to include in your document. All of the components should be from past assignments (except the evaluation section).

*Please use the following as subtitles for your Social Media Campaign Plan:

Goal-Summarize your goal in 1-2 sentences

Target Audience- describe them (their lifestyle, buying trends, education, income levels, etc.) Include the research you created in your “goal” assignment

Description of Campaign

What is the name of the social media handle(s) you will use?

Why this name? Did you create it or was it already created?

What will you promote?

Why will you promote it?

How will you promote it?

Where will you promote it?

What is your intended outcome?

Samples of your social media posts

Include a description and rationale for your images and messages

If you can, include the actual images

Evaluation

Instructions of the Evaluation Section

Perhaps the most important part of the social media plan is the evaluation section. This will tell people how you plan to measure the effectiveness of your social media plan. In this section, talk about how you plan on understanding the positive effects the plan will have on your audience. You can do this a number of ways:

Measure by retweets

You must quantify this. Set a specific amount.

Measure by social media impressions

You must quantify this. Set a specific amount.

Measure by counting the use of the hashtags you’ve created

You must quantify this. Set a specific amount.

Measure by amount of views

You must quantify this. Set a specific amount.

By all means, get creative.