Strategic Appraisal Report

Strategic Appraisal Report

Strategic Appraisal Report– This analysis is expected to give students the opportunity to evaluate a company of their choice and use the strategy tools discussed in this course. You will act as a consultant who has been asked to give a status of the organization to the board of directors.

Board members are short on time so it is very important that your report is concisely written and free from speculation and drama. You must use APA style writing and your report should be a minimum of 4 pages and a maximum of 7 pages.

Your report should include the following:

The organization’s vision/mission statement
The external environment includes:
Segments of the environment that currently impact the firm
Porter’s Five Forces Model
The internal environment includes:
Resources, capabilities, and core competencies
Value chain analysis
SWOT analysis
Business model
Type of business-level strategy used
Competitor analysis
International opportunities
Organization structure & leadership
Innovation
Recommendations