Strategic Marketing Plan Oral Presentation

Strategic Marketing Plan Oral Presentation

Prepare a PowerPoint presentation of 11-17 slides addressing all components required below. In addition, include a cover slide and a References slide. Components required are:

Explain the relationship of a marketing plan to your employer’s strategic plan and corporate objectives. (1 slide)
Company introduction (1 slide)
Vision and Mission Statements. (1 slide) (the company’s current statements)
Brief description of each analysis processes you will include in your final course project: (the 4 slides below)
PESTLE Analysis (1 slide)
Industry Analysis (1 slide)
Competitor Analysis (1 slide)
SWOT Analysis (1 slide)
Organizational Strategies (1 slide) (current strategies)
Marketing Mix (5 slides) (slides to cover strategies for Product, Price, Promotion, and Place—including cover slide for Marketing Mix)
Implementation and Contingencies (1 slide)

Support your submission with at least one (1) high-quality peer-reviewed academic source found in the library (in addition to your e-Text and other references found outside the Library databases). The references should cover recent research not more than 3 years old that covers topics in this assignment, such as marketing mix, PESTLE, and SWOT analyses, industry life-cycle, as well as references about the company selected for this marketing plan project. NOTE: You will need three (3) high-quality references for the final course project.