Strategic Mnagement (Amazon Case Study)

Strategic Mnagement (Amazon Case Study)

Instructions

In 7-8 pages, please conduct your own research and answer the following questions in
preparation for the Amazon Case Study next week. This assignment will count as Homework
Assignment #8.
1) Critically analyze the customer service initiatives at Amazon.
2) Discuss the customer-centric philosophies of Amazon and how these have contributed to its
success.
3) Discuss the role of Jeff Bezos in making customer service and experience the hallmark of
Amazon and his relentless pursuit of customer satisfaction.
4) Discuss the strategies that Amazon can adopt in the future in order to maintain its dominance
in the global retail sector.