Tiago M., and Tiago F., 2012. Revisiting the Impact of Integrated Internet Marketing on Firms Online Performance

Three articles

Tiago M., and Tiago F., 2012. Revisiting the Impact of Integrated Internet Marketing on Firms’ Online Performance: European Evidences. Available online at www.sciencedirect.comIntroduction

For the last 25 years the banking industry has very fast evolved to become one of the leading industries in the world. The frequent checks being written and the many officials charged with the duties of performing money transfers are no longer there. What is remaining is a group of employees mainly IT experts who assist the banks monitor and install technologies that can do what the bank officers could do. Most of the traditional banking jobs have been replaced by money management and electronic money transfers. The changes that have been caused by online banking are enormous for example online money systems are used for payment of online, management sites.

Hypothesis

There are great impact online banking has had on financial institutions specifically Barclays and Santander banks, the customers and employees. As a result of this innovation there have been many benefits that came and that is the core objective of this paper to examine these benefits and the challenges or disadvantages that came with the technology.

There is clear productivity growth become even more noticeable in these banks especially from the year 2000 but at the same time with an increase of online banking services came and an increase of issues related to online banking.

Investments in is slowly but surely substituting the labor these banks use.

Conclusion

The impact of ICT o n the market structure and the safety of this technology on the bank and its customers is also be examined in the paper. All these started in the early 1980’s when the online banking was first introduced as home banking system. It was very much reliant on phone lines, most of this developments too k place specifically in the US New York to be specific. It was mainly started by city bank and chase bank together with three other financial institution that are nor popular in the US. Many of these issues have been overcome with time but up to date Barclays and Santander banks among others in the sector are still struggling with some of those challenges. The trend however is promising because the statistics show them to as time goes by moiré and more of these electronic obstacles are overcame.

Zavareh et al., 2012. The 2012 International Conference on Asia Pacific Business Innovation and Technology Management. E-Service Quality Dimensions and Their Effects on E-Customer Satisfaction in Internet Banking Services.

Introduction

According to the article, a large number of consumers started to get connected to the internet and this made it possible for banks to offer the services online and In circumstances where the clients accepted to co-operate, with Presidential Savings bank becoming the first financial institution to officially adopt the use of this service. It encouraged its customer’s to open online accounts to facilitate any transactions between them and the clients. Chase bank and Wells Fargo later followed it in offering online banking services. This was about ten years since the first trial was made. The reason it took this long was because the banks especially had to be very careful the system could not make them loose their money while at the same time ensuring that the customer money and transactions were confidential and secure.

Hypothesis

The article answer why most consumers in fact were more worried about the ban transactions than the bankers were. The reason why the idea of sending very confidential information to a big and strange web was very scary around that time is also explored.

The article tends to answer why banks have continued to tighten their security and continued to follow up on innovation in the industry.

The article also answers why banks dedicated a lot of attention to the venture. The biggest of this advantage could come in the form of reduced costs of operations in the bank. Lesser staff could be needed to perform the all the duties that could not be subject ted to electronic banks.

Conclusion

The retail locations that the banks operated were reduced and this meant the expenses on running many banking branches were significantly reduced leading to increase of profits for the banks. Because it is not easy for customers and banks t o over a totally internet base services it became increasingly necessary for the banks to offer electronic check services and pay bill. This is because the purely internet based accounts do not offer paper checks and t his obviously would prompt them to keep their initial accounts in continued operation

Hamidi et al., 2013. Personalized Security Approaches in E-Banking Employing Flask Architecture over Cloud Environment. The 4th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN-2013).

Introduction

The banks have also benefited from an improvement of customer relationship which has led to negligible cases of customers closing their accounts out of disappointment. This is as a result of such technology as Customer relationship Management system This is a system which allows the management of these banks to review their performance and their service to their clients due to use of such interactive system.

The clients lock in their complements, complains and suggestions on banking matters. They can also advice on policies that they think should be improved or introduced to make the services and the bank generally improve. The system provides a broad approach on how the bank management and staff can improve on their services and meet customer interests.

Hypothesis

The confidence with customers have embraced mobile banking is a big improvement and a boost to the banks. It could be very difficult for this banks to move on if the customers became hesitant to e mm brace this technology. Some few customers interviewed however still little confidence has in the ICT developments in the bank.

continued assessment of those who have embraced mobile banking will ultimately make them change their minds and follow suit.

Conclusion

Unlike before, the search for an increased data processing and protection abilities has been improved by both banks. This will therefore mean that the chances of data being lost are rare. The internet and other technological advancements have made it possible for the collection and retention of this data to be improved. Even boost online banking therefore w ill more with this kind of assurance by these two banks. Though the initial investments on equipment that are used to boost data are high, their importance cannot be underestimated. The banks require management to recover these expenses from the profits resulting from more business opportunities and transactions.