2 Part Marketing question

Part 1 will be an outline and then the second part will be a full paper of 8-10 pages.

Part 1 Option #1: Deliverable: Marketing Plan Outline

Submit an outline of your marketing plan to instructor for review and feedback. Be sure to include the following in your plan:

  • Executive summary
  • Company overview
  • Situational analysis
  • Objectives or goals, usually according to strategic plan and focus
  • STP (market/product/customer) analysis
  • Marketing mix
  • Financial projections
  • Implementation plan
  • Evaluation and control metrics
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