Marketing Ethics

Marketing Ethics

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The American Marketing Association commits to ensure and as well promote the highest standards of the professional ethical norms as well as the values of its members in matters concerning marketing. Marketers are required to recognize that they are required to serve their organization while at the same time expected to act as stewards of the society in the creation, facilitation as well as in the execution of transactions that are deemed to be part of the greater economy. It is therefore through this duty that the marketers are expected to embrace the highest professional ethical norms and values in ensuring that none of their customers is harmed.

From Jane Barksdale’s dilemma, though she needs to repay her loan and remain back in the market, she ought not to use strategies in her marketing that will later result in distrust by her customers. In my opinion, Jane Barksdale should not proclaim herself as being a Hispanic American as that would be deception taking into consideration that the core values that foster marketing ethics include honesty, responsibility, fairness, respect, and transparency. By claiming herself as being a Hispanic American and that the company is composed of Hispanic Americans, she will not be transparent and honest, and that would entail deception to the customers. Jane Barksdale should take responsibility for promoting fairness so that she could earn respect from her clients and through this she will remain in business and will be able to repay her loan. Deception would lead to loss of customers and damaged reputation in future implying that she will no longer have clients and will be kicked out of the business.

Reference

American Marketing Association. Statement of Ethics. Retrieved from: https://www.ama.org/AboutAMA/Pages/Statement-of-Ethics.aspx

Marketing- Ethics

The American Marketing Association Statement of Ethics can be seen at the following link:

https://www.ama.org/AboutAMA/Pages/Statement-of-Ethics.aspx

Focus on the Ethics portion, not the Sexual or Personal Harassment Policy or the Conflict of Interest Policy.  Those are not relevant to this assignment.

Point number three under Ethical Norms mentions the following core values: honesty, responsibility, fairness, respect, transparency and citizenship.  Since I assigned this website, there is no need to cite it in the paper.

Think of a product, advertisement, or business that, in its marketing practices, either embodies one or several of these values, or, violates one or more of these values.  In other words, in your judgment, it (or they) is (are) either very ethical or very unethical in their marketing practice(s).

Write a report between 1-2 pages long, double-spaced, (roughly 300-600 words) with the following included:

1.     The name of the product, advertisement, or business.

a.     If it is a product, provide an idea of where it can be purchased

b.     If it is an advertisement, specify if it is a print, radio, TV, billboard, or internet ad

2.     Your position (not someone else’s position) on whether they are ethical or unethical

3.     Your specific reason(s) for why you feel this way.  Evaluate against the standards contained in the AMA Statement of Ethics references above.  Reference the particular standard(s) in your answer. Do not cite any other author(s).

4.     Your thoughts on how this (these) practice(s) will affect the product, advertisement, or business in the future.

IMPORTANT

You may not use Starbucks or Whole Foods examples or any example in the textbook for the focal subject of this assignment.  Do not quote others or get help from others on this.

WARNING

If you misspell the name of the company or product involved in the advertisement or business practice that you are writing about, you will receive a zero for the paper.  Pay attention to the quality of the work you turn in.  Use spellcheck, grammar check, and proofread before you submit this.  Review the course syllabus for my standards for grading written assignments.  Although you will not be required to cite sources or provide a list of references, I will fully enforce my standards communicated in the course syllabus regarding spelling, grammatical, or punctuation errors.  If you are not familiar with these standards, it is worth your time to review them before submitting your assignment.  Otherwise, it is easy to earn a zero (0) on this assignment due to carelessness!

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