Understanding the Marketplace

In this assignment, you will analyze the balance of local standardized products globally. In your essay, include the following:

• Explain the company’s global strategy.
• Discuss how cultural differences are considered and managed.
• Suggest a plan or strategy for future global growth.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. ( You must include a minimum of three credible outside references.

Your paper should be 2-3 pages in length