Understanding the Marketplace

In this assignment, you will analyze the balance of local standardized products globally. In your essay, include the following:

  • Explain the company’s global strategy.
  • Discuss how cultural differences are considered and managed.
  • Suggest a plan or strategy for future global growth.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. ( You must include a minimum of three credible outside references.

Your paper should be 2-3 pages in length

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