Assignment 5

“Motivation, Emotion, Attitudes, and Product Repositioning”  Please respond to the following:

• Examine three key ways that consumers gain emotional intelligence about their patterns of consumption. Choose a market segment and determine two learning patterns that motivate customers in this market segment to purchase.
• Analyze the attitude change strategies. Determine the effectiveness of negative advertising campaigns in regard to changing the components of attitude. Use examples to illustrate your point. Examine the pros and cons of attitude change strategies.