Basic Marketing Plan: A Peer Review

For this activity, you will evaluate the effectiveness of social media strategies of real-world products or services.

First, identify the social media strategies of two different real-world companies in marketing their products or services.  Then, compare and contrast their strategies by identifying strengths or weaknesses, and similarities or differences.  Lastly, propose your approach (strategy) to using social media for advertising your own product or service.  Explain your rationale.

  • Post your initial response on the discussion board.  It should be two to four paragraphs (at least 300 words).  Support your explanations by including in-text citations and references in APA format, as applicable.
  • Be sure to review your writing for grammar and spelling before posting.


Chapter 16, pages 507-542 of Tanner, J. & Raymond, M. A. (2010). Principles of marketing. Retrieved from

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