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Customer involvement is a method used to influence the behaviour of consumers by allowing consumers to search for information
Customer Involvement in Recipe to Riches Case Study
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Institution
Customer Involvement in Recipe to Riches Case Study
Introduction
Customer involvement is a method used to influence the behaviour of consumers by allowing consumers to search for information, make decisions and suggestions that help in the development of a product or service (Zaichkowsky, 2010). It is applied in marketing to influence the purchasing behaviours of consumers and convince them to purchase through incorporating their interests, preferences and choices. It also influences communication behaviours through the perception of risks, brand loyalty, opinion leadership, and segmentation (Michaelidou & Dibb, 2008). Consumers get the chance to communicate with the producers of products and services to provide information on improvement and also factors to change to improve customer satisfaction.
Importance of customer involvement.
In the case study, the sales campaign involved the integration of products with social media pages to encourage fans to purchase the items. The Facebook platform provides an avenue for the consumers to communicate their suggestions and preferences to the producer. Therefore, customer involvement is essential in the co-creation of products and services using the ideas received from target consumers (Bharti & Agrawal, 2018). Also, it provides efficient use of the consumers as resources for skills and expertise from the target market. Through these procedures, consumer satisfaction is improved. For example, as Stephen Hollow and Chris used social media platforms to get more ideas, they increased the interactions between fans and the show hence making it better.
Customer involvement also increases the sales made, enabling the adoption of the new products. In the case study, as the contestants involve fans through social media platforms, they get insights on improving their recipes for products hence convincing the consumers to purchase. It encourages them to adopt the new product as it strengthens the relationship between the consumers and the marketer or producer. Consumer involvement empowers customers to respond to failures in products or services in a way that communicates the failures to the producers to enable improvement (Kimita et al., 2016).
Increased Interest in Products
The provision of a social media platform, or allowing consumers to send SMS, communicating their worries and challenges will increase the consumers’ interest in the products (Hashim & Fadhil, 2017). In the case study, supporting the winning product through SMS and social media would increase the interest of other target markets. This is because social media platform is open to a vast target population; hence as fans vote for a winning product, others will be motivated to try the product or participate in the voting process. This method increases the interest of fans in the product hence leading to higher sales.
As consumer’s interest increase when viewers vote for the winning product, the product achieves a brand known by a massive target population. Other than the product brand, the attention on the television show increases; hence the consumer base rises. The contestants’ products achieve a high target customer even before the product gets to the market. Therefore, the high involvement of viewers voting increases the customers for the television program. Consequently, the contestants’ target population is easily reached through the TV program. As the products get to the market, the consumers are knowledgeable and develop a high interest in purchasing the product.
References
Bharti, K., & Agrawal, R. (2018). High customer involvement: an essential element for effective co-creation. International Journal Of Business Innovation And Research, 15(4), 431. https://doi.org/10.1504/ijbir.2018.090460Hashim, K., & Fadhil, N. (2017). Engaging with Customer Using Social Media Platform: A Case Study of Malaysia Hotels. Procedia Computer Science, 124, 4-11. https://doi.org/10.1016/j.procs.2017.12.123Kimita, K., Sugino, R., Rossi, M., & Shimomura, Y. (2016). Framework for Analyzing Customer Involvement in Product-service Systems. Procedia CIRP, 47, 54-59. https://doi.org/10.1016/j.procir.2016.03.232Michaelidou, N., & Dibb, S. (2008). Consumer involvement: a new perspective. The Marketing Review, 8(1), 83-99. https://doi.org/10.1362/146934708x290403Zaichkowsky, J. (2010). Consumer Involvement. Wiley International Encyclopedia Of Marketing. https://doi.org/10.1002/9781444316568.wiem03014
Evolution of Democracy
Name:______________________________________
HIS-144-ONL: Evolution of Democracy
Directions: Complete the Evolution of Democracy Worksheet. Using resources from the Topic 3 Readings, including your textbook, materials provided by your instructor through class discussion, and materials from the GCU Library Guide for HIS-144 US History Themes, complete the assignment worksheet.
Each answer to the questions should include citations for each question formatted using the APA Style Guide. Please note that the minimum word count varies for each of the questions.
The overall assignment must include three to five relevant scholarly sources in support of your content.
Compare and contrast the nation’s government from Jefferson’s era with Jackson’s era. Who was eligible to participate in the democratic processes when each was elected? How did that impact who was represented in the federal government? (200-350 words)
Jefferson’s era:
In Jefferson’s era, only white males who owned land were eligible to vote and participate in the democratic process. This excluded women, slaves (regardless of whether or not they owned any land), and any other man who didn’t “own” property (Karpowitz & Raphael, 2014).
Jackson’s Era:
In Jackson’s era, voting requirements included all white males who did not meet the property requirement for Jefferson’s era. This excluded women and slaves from voting, even if they had land. However, this change was brought on by the 1830 Indian Removal Act which forced Native Americans to migrate west of the Mississippi River in order to free up more space for European-American settlers (Karpowitz & Raphael, 2014).
This had an impact on who was represented in the federal government in two ways:
It became “easier” to be represented in the federal government. In the 1830s, Congressmen were elected off of a district-to-district basis, instead of just by state. This meant that even a few votes could cause someone to win or lose an election (example: Andrew Jackson won the presidential election with only 30,000 more votes than John Quincy Adams). This allowed for citizens with lower property values to have a voice in the government (but they had to be white males) (Karpowitz & Raphael, 2014).
It became harder for women and slaves to be represented in the federal government because they were not allowed to vote in most states at this time. In 1807, the Supreme Court declared in the case of Charles Pinney v. Ladd that states could NOT prohibit women from voting because it was a violation of the Constitution. The decision of this case was extremely unpopular and caused backlash against women’s suffrage throughout the nation.
In 1820, after a change in public opinion, only 7 states permitted women to vote. In 1848, the states ratified the 15th amendment which gave women and freed slaves the right to vote. Unfortunately, this did not take effect until 1870 because not all states ratified it until then (women were still prohibited from voting in some southern states) (Karpowitz & Raphael, 2014).
Explain three (3) ways the federal government changed or expanded from the time of Jefferson to Jackson? (200-350 words)
One of the main ways that the federal government changed or expanded from the time of Jefferson to Jackson was through the passage of a constitutional amendment. Although the Constitution originally specified seven articles, amendments can now be added to the Constitution after ratification by three-fourths of Congress and three-fourths of state legislatures (Cheathem, 2018).
The second way that the federal government expanded was with the enactment of tariff acts that created protective tariffs for certain products in order to make them less expensive for consumers and businesses. A tariff is a tax on goods coming into or out of a country; in this case it was placed on foreign goods coming into the United States. In 1828, Congress passed a tariff act that created protective tariffs for wool, hemp and flax. The purpose of these tariff acts was to improve the domestic industry by making imported goods more expensive so that consumers would buy home-grown products instead. There was also the establishment of a central bank, which gave the government a greater degree of control over money, credit, and debt (Cheathem, 2018).
The third way which included not only changes but expansions was through naturalization laws which allowed immigrants who met certain qualifications to become citizens without having to renounce their citizenship from their native countries (Cheathem, 2018).
Identify one (1) way democracy can be improved or continue to grow today. How can it be done? (350-500 words)
One main way that democracy can be improved or continue to grow today is by giving people more of a say when it comes to the policies. There is this thing called referendums where in certain countries if people want to do something like change their constitution, or make changes to their labour laws for example, then they can actually have a vote on that matter. Referendums are an excellent way for democracy to continue growing because it puts power back into the hands of the citizens where they know what’s best for them and it doesn’t matter what slant those in power have towards it (Karpowitz & Raphael, 2014).
References
Cheathem, M. R. (2018). The Coming of Democracy: Presidential Campaigning in the Age of Jackson. Johns Hopkins University Press+ ORM.
Karpowitz, C. F., & Raphael, C. (2014). Deliberation, democracy, and civic forums: Improving equality and publicity. Cambridge University Press.
Evolution of Dance
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Course
Course Instructor
Date
Evolution of Dance
Dancing is the rhythmical matching of the body parts through body movements as a way of representing an idea, thought, or a story to the audience. Dancing is very important to the exercise of the body and even in entertaining the audience. Before attending the dance class I had not known much about dancing and only thought that it is a matter of just moving the body parts. The class has taught much about evolution of dance (Dils 350-354). Different forms of dance have evolved from different cultures and countries thus defining the current styles and forms of dance. This essay defines evolution of different forms of dance.
Due to the evolution of dance, there have been various definitions of dance that fit the numerous forms of dance. Purpose of dance has changed throughout time. Dancing has become more advanced and interesting. It is worth noting that dance is more than just normal body movements and is never of same form as expected. Dance forms have evolved from various cultures such as the Asante people, Ballet, Kabuki, Bugaki, Lindy hop and other various forms. By looking and analyzing these various forms of dance, anyone can realize that apart from body movements dance also involves use of costumes, makeups, and music that convey different ideas, thoughts or stories to the audience. Dance plays an integral part in showing diverse cultures and traditions as well as blending of those cultures to make a particular form of dance.
Cendrawasih dance is a very interesting kind of dance and the name Cendrawasih is a very beautiful bird with very lovely brown and yellow feathers which looks exactly like the dancers’ costumes and makeups. The Cendrawasih dance is meant to keep and reserve the limited wildlife which is constantly destroyed to maintain their populace. The costumes are very attractive and interesting in which the red color dominates and the wings of the dancers are able to open and fly making the dance look genuine.
Dancer’s waists are beautifully ornamented by ampok-ampok while the necks are nicely done with badong and the arms are decorated with kana bracelets. There are also rings around the dancers head with some horns put on the head ring. Generally, the dancers’ costumes and makeups make them marry greatly with the dance. The dancers successfully express themselves in wonderful body movements which also seems very easy to learn due to the ease of movement associated with the dance (Cendrawasih YuoTube).
The video is very interesting to watch because of the rhythmical dancing which nicely makes the dancers look good and seem experts. Costumes and makeups are very nice things to include in dancing because they make dancing real and very interesting. Dancing can therefore be defined as a combination of body movements, costumes and makeups. Dancing may be used to communicate some great ideas such as conservation and the dancing movements can be made in a sign of a bird (Lausevic 124-130).
BharatanatyamBharatnatyam is a traditional India dance that traces its origin to sangam literature with its inspirations from the sculptures of Chidambaram temple. The dancers seem trained and religious from the look of their costumes. This song is of Bhakti form and shows dedication of the dancers to some being as they reverence. This kind of dance also looks ceremonial and is done in a dimly lit background with an inseparable dance and music. The music and the dancing styles really rhyme and there is dramatic aspect in dancing. The costumes of the dancers are fire-like and the movements of the dancers are like fire flame. The dancers also assume sacred meditational tradition which portrayed the religious aspect of Hindus. The dance is led by a solo that is dressed differently and dancers nicely show their versatility in an elegant footwork and brilliant movement. The dance is also accompanied with a sentimental song as the dancer also positions their hands as if they are telling a story with lots of dramatic event.
The dance seems very sacred and enjoyable. This dance is associated with great costumes and wonderful drumming. The drumming has largely contributed to the rhythmic body movements. The dancers’ bodies can be seen rhythmical responding to the drum beats. The dance is likely to stay for long because it represents religion of the Hindus. The society belonging to the Hindu religion can largely contributed to the continuous performance and support of the dance. The song is only interesting when performed on a classical dance theatre.
The Bharatanatyam dance is really a unique form of dance that combines wonderful makeups, costumes and unbelievable marriage of drumming and dance. It is really interesting to compare the body movements with the rhythmic sounds produced by the drum. Bharatanatyam dance has given dancing a new definition of mixing body movements, music, respect and reverence. Dance can be used to show respect to the supernatural being and define a particular culture in the society (Taylor 2-10).
“Manzairaku 1 of 3, Bugaku (Gagaku) – ancient Japanese court dance and music”
This kind of dance is very traditional and is performed in the imperial courts. The dancers are very calm as the music plays cool from the background. Dancers are dressed in brown and orange costumes. The dancers seem to entertain people ceremoniously. Dancers seem highly skilled and have mastered the dance from the way they perform. The song and dance was performed in style and fashion. The courtiers stand in line while others stand behind others. The courtiers in front dress in different costumes compared to the ones behind which somehow suggested that the dancers in front were more superior to the ones behind. Dancers perform on a square platform and most of them portray famous battles of encounters. Dance is rhythmic and slow as the dancers strike stances and hold them for a while (Manzairaku YouTube).
This dance is very interesting and represents the hierarchy of the court as well as preserving the ideas from the past such as the historical battles fought by Japanese. The dance acts as a good memory for the past historical events. The dance is very creative and calm and greatly rhymes with the music. The dance greatly shows how culture can be intermingled with the dance in different aspects. This dance tells more about the Japanese culture and eventually binds the Japanese society. However the music produced by the dancers is so irritating (Gill 193-200).
This dance reveals much about the Japanese culture and traditions. It especially reveals more about the past Japanese battles. The dancers are dressed like Japanese worriers and look committed to their work. This form of dance has given dance a specially meaning that does not only include movement of the body but also incorporates culture and traditions. It is interesting to take into account that dance is entails a lot about culture and traditions of some societies. Dance plays a major role as far as traditions and cultures are concerned as they depict the deepest elements of those cultures and traditions (Anderson 5-10).
Whiteys Lindy Hoppers…HellzapoppinThe instrumentalists rapidly play their instruments and hit the drums which they seem to enjoy. Different dancers emerge with vigorous body movements. The dancers are dressed in costumes that look like various workers’ uniforms such as chefs and policemen’s uniforms. The workers seem to have discovered some musical instruments and they enjoy few hesitant notes combined with spontaneous jam starts while others are on the trumpet. The acrobatic acts that the couples show on the stage are just amazing. The dancing group further joins together where they stress on wonderful legwork and speed (Whiteys Lindy Hoppers YouTube).
This dance is really breathtaking considering the acrobatic acts taking place. The dancers are highly skilled and acrobatic. Some of their acts are beyond normal man’s imagination. The dance is undeniably amongst the best dances I have ever come across. This is a dance anyone would enjoy particularly the rapid marriage of the dance and the music. The ballroom dance is indeed amazing and shows a lot of professionalism that has been achieved through hard work of practice (Malnig 275-300).
This dance is very unique and interesting. It does not only involve body movement but very vigorous and acrobatic movement. Dance definition has greatly changed by watching this kind of dance. The normal expected body movement as the definition of dance by any other individual is surpassed. The dance contains a lot of cultural fusion that involves Americans and African cultures. It is additionally interesting to note that dance can be defined by intermingling of cultures (Banes et al. 258-265).
Conclusion
Generally definition of dance has really evolved over a long period of time. There are various definitions of dance that have been prompted by the various forms of dance. The various forms of dance depend on the origin of those particular dances. The origin of a dance defines a lot about that dance. Culture and traditions of a particular society play a great role in defining particular forms of dance. Dance may therefore have various definitions depending on the context and origin of the dance in question. There are various factors that define dance such as music, culture and traditions, cultural fusion and religion. I believe that traditional dances like Bugaku may be kept, and modern dances like contemporary dances will change to emerge in the ever-changing modern day world. Also, my definition of dance will evolve as dances continue changing.
Works Cited
“Cendrawasih.” Online Video. YouTube, 6 June 2007. Web. 28 July 2013. <http://www.youtube.com/watch?v=laR7wIOK9hM>>.
“Manzairaku 1 of 3, Bugaku (Gagaku) – ancient Japanese court dance and music.” Online Video. YouTube, 4 May 2010. Web. 28 July 2013. <http://www.youtube.com/watch?v=nTv4jUfnEUI>>.
“Whiteys Lindy Hoppers .. Hellzapoppin.” Online Video. YouTube, 7 September 2010. Web. 28 July 2013. <http://www.youtube.com/watch?v=ahoJReiCaPk>>.
Anderson, William M. Multicultural Perspectives in Music Education, Volume Iii. Lanham: Rowman & Littlefield Pub. Group, 2011. Internet resource.Banes et al. Before, Between, and Beyond: Three Decades of Dance Writing. Madison, Wis: University of Wisconsin Press, 2007. Internet resource.Dils, Ann. Moving History, Dancing Cultures: A Dance History Reader. Middletown, Conn: Wesleyan Univ. Press, 2001. Print.
Gill, Sam D. Dancing Culture Religion. Lanham: Lexington Books, 2012. Print.
Lausevic, Mirjana. Balkan Fascination: Creating an Alternative Music Culture in America. Oxford: Oxford University Press, USA, 2007. Print.
Malnig, Julie. Ballroom, Boogie, Shimmy Sham, Shake: A Social and Popular Dance Reader. Urbana: University of Illinois Press, 2009. Print.
Taylor, Patrick. Nation Dance: Religion, Identity, and Cultural Difference in the Caribbean. Bloomington, IN: Indiana University Press, 2002. Internet resource.