Recent orders
To determine the products and service offered by McDonalds
Table of Contents
TOC o “1-3” h z u HYPERLINK l “_Toc415232149” 1. Introduction PAGEREF _Toc415232149 h 2
HYPERLINK l “_Toc415232150” 1.1 Introduction PAGEREF _Toc415232150 h 2
HYPERLINK l “_Toc415232151” 1.2 Study Objectives PAGEREF _Toc415232151 h 2
HYPERLINK l “_Toc415232152” 2. Brief Coverage PAGEREF _Toc415232152 h 2
HYPERLINK l “_Toc415232153” 2.1 Product /Service Range PAGEREF _Toc415232153 h 2
HYPERLINK l “_Toc415232154” 2.2 Challenges and opportunities PAGEREF _Toc415232154 h 2
HYPERLINK l “_Toc415232155” 2.2.1 Negative Images from Media PAGEREF _Toc415232155 h 2
HYPERLINK l “_Toc415232156” 2.2.2 Health Issue PAGEREF _Toc415232156 h 3
HYPERLINK l “_Toc415232157” 2.2.3 Layout, Design PAGEREF _Toc415232157 h 3
HYPERLINK l “_Toc415232158” 2.2.4 Service Standard Decreases PAGEREF _Toc415232158 h 4
HYPERLINK l “_Toc415232159” 2.2.5 Competition PAGEREF _Toc415232159 h 4
HYPERLINK l “_Toc415232160” 2.3 Promotional Strategies in major International Markets PAGEREF _Toc415232160 h 4
HYPERLINK l “_Toc415232161” 2.3.1 TV Campaigns PAGEREF _Toc415232161 h 4
HYPERLINK l “_Toc415232162” 2.3.2 Sports Sponsorship PAGEREF _Toc415232162 h 5
HYPERLINK l “_Toc415232163” 2.4 SWOT analysis in a diagram PAGEREF _Toc415232163 h 5
HYPERLINK l “_Toc415232164” 2.5 Conclusion PAGEREF _Toc415232164 h 5
HYPERLINK l “_Toc415232165” References PAGEREF _Toc415232165 h 6
1. Introduction1.1 Introduction
McDonald’s has a rich history that began in 1954. The organization was put to the spotlight by Ray Kroc. As the years progressed, showcasing thoughts have poured through and helped the organization turn into a standout amongst the most famous fast food marks all inclusive. The trademark outline for the fast food was deliberately contemplated and it accompanied a glad comedian character known as Ronald MacDonald (Galea, Freedman & Thompson, 2011). The Big Mac and the Egg Muffin have been some of McDonald’s most imaginative items. Regarding showcasing, the glad dinner methodology was likewise an imaginative as it lures kids to eat at MacDonald’s a result of the toys they can get. As of late, the organization has included various new wholesome items. This incorporates the Salads plus items i.e. Greenhouse Side Salad and the Grilled Chicken Flatbreads (Blichfeldt & Therkelsen, 2010). With the above information, this paper will discuss the service and products offered by McDonalds, its promotional strategies in the international market and its challenges. A situational analysis will be discussed.
1.2 Study ObjectivesThe objective of the study is to:
To determine the products and service offered by McDonalds
To determine challenges and opportunities faced by the company
To ascertain the promotional strategies used by the company in the international market
2. Brief Coverage2.1 Product /Service RangeMcDonald’s suppliers for its chicken and vegetable scope of items, is an alternate essential player in this icy chain. Specialized and money related backing reached out by OSI Industries Inc., USA and McDonald’s India Private Limited have empowered Vista to set up world-class framework and bolster services.
2.2 Challenges and opportunities2.2.1 Negative Images from MediaThe most basic issue that McDonald’s U.K. appearances is the effect of negative news and documentaries that adventure the absence of wellbeing in their menu. With the ascent of vegetarianism and green or crude eating methodologies, the requests of the dietary parity of nourishments are high. Thusly, McDonalds are no more fulfilled those clients, as shoppers are be impacted by the media, narrative and presses. The top of the line book “Fast Food Nation”, which uncovered about the distraught bovine sickness that apprehensions buyer from obtaining McDonald’s. By the by, the meat or patties in McDonald’s can originate from up to 100 distinction dairy animals. Also, the hit film “Super-Size Me” was a noteworthy strike against McDonald’s as it gives convincing information against the nourishment they give. A narrative, McLibel has likewise relates and revived McDonald’s old wounds, and it influences the picture of McDonald’s (Goad, 2010).
2.2.2 Health IssueEnglish government intends to lessen youth heftiness. They had the arrangement to deny different TV slots to play any “garbage food” promoting before 10.00 pm, and to diminish the open doors for kids to watch these ads, which McDonald’s is one of them. As per the British specialists, cola, soda pops, confections, French fries, potato chips, burgers and numerous other high sugar or high-oil food , salty snacks, are the primary offender to cause youngsters overweight and hefty. As indicated by the British government radio, TV, and correspondence part Ofcom insights, it has demonstrated that 80% of UK school-age youngsters stare at the TV between 6 pm to 9 pm, which more individuals hefty due to eating a lot of snacks and absence of activity (Goad, 2010). The World Health Organization cautioned that the corpulence has genuine effected the worldwide wellbeing and monetary advancement. What’s more, not just about wellbeing cognizant, the food that serves in McDonald’s is inadequate with regards to its quality and measures, which is likewise a disservice for McDonald’s.
2.2.3 Layout, DesignAn alternate issue defying McDonald’s U.K. is their format and outline of the restaurant. As per the contextual analysis, it is watch that Starbucks has made McDonald’s outlets watch sterile and obsolete. There are numerous McDonald’s client had been pulled in by the Starbucks outlets. As per Clifford Burrows, the general administrator of Starbucks U.K., they take McDonald’s as a rival, and thus, numerous shoppers will pick Starbuck instead of McDonald. The McDonald’s restaurant configuration of yellow, white, and red shading with plastic furniture has made individuals feel exhausting and dry. Because of the patterns, shoppers need something else and new that can revive them. Not just Starbucks, different restaurants these days outfitted with a more stylish and advanced environment, so they can pull in more clients.
2.2.4 Service Standard DecreasesService standard is likewise a standout amongst the most vital part in every restaurant, nonetheless, McDonald’s is confronting issue on services that offer by the staffs and representatives. As per Cateora (2009), it had expressed that the exhibitions on the services in McDonald’s are level. Importance the services at McDonald’s UK has been slipping. To hold clients return, it is imperative to give great services. This is on account of if clients are troubled with the service offer, they won’t just barely leaves and never return. They will begin mouth-to-mouth grumbling to their loved ones, with the goal that they won’t go feast in McDonald’s a result of the terrible services offer (Gould, 2010).
2.2.5 CompetitionThe fast food industry has turning into an inexorably focused segment. In spite of the fact that McDonald’s is the unmistakable pioneer of the fast food industry as far as incomes created and restaurants secured, however despite everything they confronts rivalry from other fast food chains, for example, Burger King Corporation, Wendy’s International, Carl’s Junior, Yo! Sushi, Jack in the Box Inc, and a great deal more. Other new chains that come into the business, for example, Nando’s Chicken, have outpaced McDonald’s too. Administrators, for example, U.S.-based Subway Restaurants are pulling in their clients with crisp mixed greens and sandwiches on focaccia bread. Subsequently, there is a need to keep up the principles and quality in every part of the restaurant, so shoppers won’t change their focuses by going by different outlets, and be more faithful to McDonald’s (Van Grove, 2010).
2.3 Promotional Strategies in major International Markets
2.3.1 TV Campaigns
The advertising aim of this TV promoting is to bolster deal advancement battle, and to convince the client serving new advancement of McDonald’s menu. Unquestionably, the rapid conveyance service is an interesting offering purpose of McDonald’s. First time I saw this advertising, I might want to serve McDonald’s conveyance service on the grounds that it’s a rapid service and fascinating and delectable menus. As I would see it I think this advertising procedure utilize the feeling to pull in the gathering of people. After I saw this adverting, I might want to serve McDonald’s a result of fascinating advancement, and fast conveyance service.
2.3.2 Sports Sponsorship
All inclusive, McDonald’s upgrades its image name with so much relationship as the Olympic Game and World container which is two greatest games in levels in the worldwide timetable. Besides, McDonald’s Thailand is likewise a supporter for Thai competitors to bolster the honor for the champ in every greatest game particularly Olympic Game (Van Grove, 2010).
2.4 SWOT analysis in a diagram INCLUDEPICTURE “http://image.slidesharecdn.com/mcdfinalppt-1248192371-phpapp02/95/mc-d-swot-analysis-3-728.jpg?cb=1248192475” * MERGEFORMATINET
2.5 ConclusionMcDonald’s has been fruitful in working inside the food service industry through proficient procedures and quality models which empowers them to increase game changer. As prove by its global business development, McDonald’s has as of now been proficient in picking up section even in the most difficult markets like Britain. Through its solid feeling of value service and consumer loyalty, McDonald’s had the capacity offer its items to the Britain market. Items were changed to suit the British taste and inclination; reasonable costs were actualized; powerful advancements and offers were carried out (Van Grove, 2010). These are a percentage of the systems included in the organization’s business method which permitted McDonald’s to pick up the Britain support. Regardless of these triumphs, the organization ought to look into the developing level of aggressiveness in the food service industry.
ReferencesBlichfeldt, B. S., & Therkelsen, A. (2010). Food and tourism: Michelin, moussaka and McDonald’s. TRUprogress (8).
Galea, I., Freedman, M. S., & Thompson, E. J. (2011). Cerebrospinal fluid analysis in the 2010 revised McDonald’s multiple sclerosis diagnostic criteria. Annals of neurology, 70(1), 183-183.
Goad, L. (2010). FarmVille McDonald’s promotion is a glorified ad# notlovinit.online]. AOL Inc., Oct, 7.
Gould, A. M. (2010). Working at McDonalds: some redeeming features of McJobs. Work, Employment & Society, 24(4), 780-802.
Van Grove, J. (2010). McDonald’s Foursquare Day Campaign Increased Checkins by 33%. Mashable,(17 Sep. 2010, http://mashable. com/2010/09/16/mcdonaldsfoursquare-campaign.
To determine the challenges facing virtual university in UAE and the solutions to the challenges
Virtual Universities in UAE: A Study to Investigate Impact of Virtual Studies in UAE
Name
Affiliation Abstract
Introduction
Virtual universities in the UAE are springing at a very high rate. They provide high education programs via electronic platform, notably the internet. Most of the virtual universities in United Arab Emirates are brick- and- mortar universities that offer online learning as an extension of their university courses. One the university that tailors such programs is America University in Dubai. The reason for undertaking this study was to examine the challenges that this universities face in dispensing their services. In addition, I considered evaluating the impact it offers the people of UAE. The significance of this study is to ensure this information about virtual university not only gets to the people but also act as a reference to future researchers.
Problem Statement
Despite the fact that virtual universities offer credible courses challenges of computer illiteracy is a big blow to the program hence the reason for undertaking this study.
Methodology
This study uses qualitative research design to get information about the research topic.
Objectives
The objective of the study are:
To determine the challenges facing virtual university in UAE and the solutions to the challenges
The impact of virtual university to UAE people and the government
To determine Peters income tax liability. The following formula is applied as set out in Section 4-10 (3) ITAA97
Assignment: PRINCIPLES OF TAXATION LAW – LAW6300
To determine Peter’s income tax liability. The following formula is applied as set out in Section 4-10 (3) ITAA97:
Income tax = (Taxable income x Rate) – Tax offsets
To determine the taxable income for peter as an individual, we use the formula provided below as set out in Section 4 15 (1) ITAA97:
Taxable income = Assessable income – Deductions
(3) Section 6-1 (1) describes assessable income to be a combination of ordinary income and statutory income.
(4) Ordinary income is described as “income, according to ordinary concepts” – Section 6-5 (1). Statutory income on the other hand is income from property. When a person buys a property, either for personal or business use and later sells it at a higher rate, then the difference is taxable as a statutory income. This is a classical example of statutory income and is a part of the assessable income.
(5) The common law provides that, a receipt is “income, according to ordinary concepts” if it has a source. To establish a source of income, the courts base on precedence, other rulings by courts on similar matters. Income can be in the form of payment for a service rendered, it can result from the exchange of goods where person sales goods at a higher price than that which he paid for them or it can be as a payment, a salary or wages during employment.
(6) There are two major sources of income as recognized by common law and a third minor income source. These are personal exertion and carrying on a business. Person exertion income is income earned directly through either laboring or applying a skill. The third source is the change in value of property and the proceeds following the disposal of assets.
Ordinary income as per section 6-5 (1)
Income that Peter gets from operating his mobile food outlet will be considered ordinary income under section 6-5 (1) as the income was derived from his personal exertion.
The lease on the caravan is part of ordinary income being income from operating a business. This can be demonstrated by the fact that there are repeated activities and an intention to make profit. There is no definition of income given by statute and therefore it is determined by common law. In case of a conflict, the court will apply the objectivity test to determine if transactions qualify to be treated as ordinary income.
Obsolete stock should be deducted from assessable income. This will include the food that remains after close of business and has been opened. The food taken by Peter and the staff is not cannot be returned to the supplier since it has been opened. Since the trading period is over, the food can also not be sold to customers. Therefore the food is treated as obsolete goods and deducted from the cost of goods sold.
Income tax is charged on the total income of individuals on an annual basis. According to Section 6-5(1) of the Australian Tax Law, the form of income has to be determined. Ordinary income according to the Section is determined with respect to ordinary concepts as well as usages of mankind and through the application of principles that are developed in the various judicial decisions on what has to be termed as income (Barkoczy, 17). According to the Australia tax law, income tax is determined on the basis of advance tax, self-assessment tax, and tax deducted at source among others. Taxpaying is a simple and convenient mode of paying income and other taxes through which individuals ensure responsibility towards a society; thus Peter should consider the paying of tax as his own responsibility. He should not avoid paying the legal taxes based on his business because avoiding taxation is one of the most violent crimes in the country’s tax law. He cannot avoid taxation because several laws have been also enforced in order to reduce the tendency of false tax. He has to understand however, that tax can be reduced by incorporating income reducing measures such as investing on charitable events and government bonds among others.
Having started a sole proprietorship venture operation as a fast food outlet in Australia, Peter can conduct his business smoothly and legally. Peter has leased a mobile kitchen and employed certain number of employees. Simultaneously, Peter has arranged all the required raw materials from Edible Food Pty Ltd under an arrangement whereby unopened packets can be returned. In this regard, Peter should be wise about taking responsibility on his income tax liability for the year ended 30 June 2014 in order to minimize his income tax liability based on the expenditure list of the sole proprietorship venture operation. He should not that accounting for tax liability is different from sticking to proper accounting principles (Barkoczy, 3).