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To Buy Or Lease A Car The Economic Considerations Involved Ashford University

To Buy Or Lease A Car: The Economic Considerations Involved Ashford University

Abstract

Decision-making processes in business and project management assignments require appropriate consideration of available options for value optimization. Financial decisions are for instance among the most affected decision making variables requiring consideration of different options to maximize value. In order to determine how value added coincides with the overall objectives of the organization, managers require analytical skills that facilitate cost-benefit consideration of each available option. In this discourse, the managerial decision making process is highlighted in terms of the best financial option from a cost-benefit analysis. The main task requiring the managerial consideration involves the determination of the best alternative in buying or securing leasing services for a vehicle. Securing a car through a lease agreement is considered under the discussed circumstances of the decision case. A section designated for the definition of the managerial task in question appears at the beginning of the presentation to contextualize the decision-making necessity at hand. To illustrate the compelling situation that makes the decision-making process imperative in the operations, a factors analysis follows the contextualized decision setting. To further clarify the position of the managerial decision taken, an enumeration of the financial benefits and costs measurement criteria and incidental variables is included. A build-up to the summary is generated with the help of the case analysis.

Introduction

In the definition of the decision scenario involving business operations requiring a vehicle, is it important to underscore the importance of availing a means of acquiring the services. In this case, the business is a small company offering VIP transport services that has secured a contract to ferry the CEO of a foreign investment company with business assignment in the country for a period of one year. Under the current capacity, it is not immediately possible to allocate a car due to a complete schedule in bookings. The possibility of operating under the current capacity without any change can only be achieved after two months, which is upon the expiration of immediate due contract. However, due to the strategic business opportunity presented by the new client, and the importance of the current contracts, acquisition of a car is inevitable.

Research Question

The management must devise the most appropriate answer to the business question involving buying or hiring. Is it financially viable to lease or buy a car for purposes of a sudden need to meet a temporary client’s needs?

Assumptions

Car buying decision is within a business context as opposed to private use.

Business context for car usage under consideration is for a shortage of goods ferrying for a temporary client.

Acquisition considerations are particularly important due to apparent financial constraints experienced across the world now.

Factors and Costs

In the determination of the appropriate option to be adopted for the acquisition of the car, the management will bring into perspective a number of factors against the cost analysis. Firstly, the need to attract business transactions of all levels of income within the difficult economic environment may be a survival tactic in maintaining sustenance. It therefore follows that the consideration of terminating existing contracts will lead to loss of revenues that are much needed in the economic sense. Accepting more revenue generation projects is perhaps the main viable option amid increased business maintenance costs. Secondly, the harsh nature of the business environment prevailing across the globe makes it difficult to quickly arrive at an acquisition option. Purchasing the car implies that the element of capital investment needed may not be directly advisable at a time when capital expenditure is unsupported by the economic conditions.

Thirdly, temporal aspect of the business implies that there are times when capacity fluctuates to occupy different operations level. To arrive at the exact cost estimation for the two options, it is important to highlight the cost aspects expected at the beginning and at the end of the chosen option. Buying the car will demand meeting of the cost of the car at the time of buying. This may involve the borrowing of money to finance the purchase at a high interest rate that covers the entire value of the vehicle. The fourth factor includes the fact that the business environment poses mixed feelings of uncertainties in sustenance implies that buying at the moment may lead to uncertainties in opportunities ahead. As an illustration, buying the car at the current high costs with looming uncertainty on recovery implies that the business will be undertaking risky business decision since returns distribution across the fleet is not ensured. In light of the setting under a lease agreement, it is possible to terminate the contract and avoid incurring further costs while taking advantage of the improved capacity.

Fifthly, interest rates play an important role in determination of the appropriate financing option (Bishop, 2011). Apparently, the both options must involve borrowing of money at some level to finance the acquisition and the relative cost of both options represents different value for money. In this regard, tying large amounts of capital during high interest and cost period is not in the best interest of the business in the long-term projections. Bearing in mind that the purchase option requires the entire cost to be cleared at the time of acquisition is disadvantageous during high interest periods. On the other hand, acquiring the car through leasing will only factor in costs incurred during the specified duration of time. Lease agreement at the beginning of the acquisition will involve the down payment and further costs are amortized across the duration of acquisition.

The sixth factor is return on investment analysis, which under the two options implies that the buying cost will require a longer time to recover the incurred costs as opposed to leasing. In view of the lean spending environment necessitated by difficult economic environment, this is the best alternative in avoiding tying capital at a time when costs are high (Barkham and Park, 2011). Despite the fact that the relative cost for both options after a long fixed duration of time is higher for a lease agreement, short-term returns on investment are higher in the lease agreement. As an illustration, over the first six months of acquisition through both buying and leasing, the return on investment will be lower for buying when compared to leasing due to the relatively higher initial cost involved.

The seventh factor in favor of the lease is based on the fact that the lease arrangement can partly be funded by the business in which the leased car will be involved. In a lease arrangement, the monthly repayment will only attract a manageable portion of the acquisition cost. In terms of the valuation computation, the depreciated value of the car can be considered for purchasing if the lessee is interested in disposing it off, which is better business based on returns on investment analysis. On the contrary, buying transfers all costs at once to the buyer and it may not be possible to make sufficient returns on investment within a similar duration of time as a lease would.

The other factors of importance in the decision making that favor a lease agreement is the fact that the high interest rates of financing the acquisition can only be expected to drop in the future. It therefore implies that taking a short-term lease agreement then terminating it at the most opportune time is a viable business idea. Additionally, buying the car may not be a viable business idea at the moment due to intense technology that drives future demand for motor vehicle services. As an illustration, the future of motor vehicle business is leaning towards eco-friendly energy consumption and this may affect disposal valuation in future as well as affect demand for the business transport services. Equally, business outsourcing is a market niche that spares the actual purchase of a product due to availability of cheap alternatives. Leases are therefore designed for a better business experience in the modern day business, making it better when compared to purchases in the short run.

Measurements

Assumptions

Assumptions made alongside those indicated above include the acquisition of the car through two possible ways for the same motor vehicle. A different model of car on offer in the lease would change the cost differences significantly.

The immediate need for the acquisition is the business opportunity presented by the CEO of a foreign investment company against the stretched capacity that relaxes at the end of the first two months. If the immediate need appeared at the end of the second month or beyond, it would perhaps not raise the cost benefit analysis considered.

Within the context of the fleet specifications and the needs at hand, it assumed that a lower cost car could not be acquired for replacement with the current units involved in contracts for redeployment to fit in the new investment portfolio needs. This would significantly change the decision patterns considered.

The main costs of consideration do not include other costs such as; incidental costs in the line of business, shipping, legal fees and, consequential costs.

Acquisition Cost Figures

Table 1: Projected cost measurement

Purchasing the Car Leasing the Car for 1 year

Cost $30120 Down Payment (20% of depreciation value) = 1506

Fixed monthly fee + 502

2008.00

Interest rate + 10.00

First month = 2018.00

Total cost of the 1 year lease 64.9+6024+1506= $7594.90

Analysis

Instead of termination of the lease agreement, which would attract high charges of termination, it the best alternative is to go for an entire lease period of one year. At the end of the contract involving the transport cover for the CEO for one year, the cost expected is estimated to be at least $7595 as illustrated in Table 1. Due to the lean operations adopted during the difficult economic times, it is viable to consider the lease which will save (30120-7595) $22,525 in the interim period.

During the same period of time, the lease will have earned the entire contractual fee of $17,340 as indicated in agreement from a monthly pay of $1445. From a business perspective, the book value of the leased car at the end of the first year will be 25% of $30120 (22590). Only a small proportion of the value of the leased car will be required from the earnings made from the lease agreement (17340-7594) 9746, which can easily be financed as opposed to the initial value of $30120. Further computation details are provided in the endnote section contained in Appendix 1.

Summary

In terms of lean spending usually adopted during difficult economic times, the value of the vehicle after the particular contract in contention will be tied in capital. Apparently, the current stretched capacity of operations is likely to be relaxed when the running contracts reach maturity in two months time. Taking the temporal cost element until the maturation of the immediate contract must be considered against the cost of a permanent acquisition. From the need for avoidance of unnecessary costs, it is more advisable to factor in the difficult economic times and save tying up capital up to 30120 while as little as 7594 can be used in the acquisition. (Table 1) Measuring the returns on investment in the short run for the duration of the initial year after acquisition favors the lease option. The assumptions to the effect that the car model in consideration, commencement of the immediate contract, fleet redeployment and the specific acquisition costs must hold true throughout the discourse alongside those contained in the introduction.

Recommendations and Conclusion

Within the context of lean operations, it is difficult to venture into capital spending due to issues such as liquidity and high interest rates that may negatively affect the operations of the business. It is important that alternatives be closely considered in making the final decision for the optimization of returns and benefits and reducing costs incurred. Every business and personal spending decision involving significant amounts of money must be approached from a cost benefit analysis. Determining the returns on investment during difficult economic times may be useful in maintain sustainability in operations.

In the setting of a small company offering VIP transport services, it is important that capital spending be considered for the best acquisition from a number of options (Shilling, 1997). The initial step is the contextualization of the business scenario and available alternatives, which must be conducted within the financial limits of operations. The contextualization must highlight the costs and benefits of each alternative in order to facilitate in the making of the most viable economic decision. Budget constraints may force certain factors to be more feasible in the short run whereas they are expensive in the long run.

References

Barkham, R., & Park, A. U. (2011). “Lease versus Buy Decision for Corporate Real Estate in the UK,” Journal of Corporate Real Estate, 13 (3):157-168

Bishop, J. (2011). “Lease vs Buy- Financing IT Asset Acquisitions,” Retrieved from: HYPERLINK “http://blog.thehigheredcio.com/2011/08/19/lease-vs-buy-financing-it-asset-acquisitions/” http://blog.thehigheredcio.com/2011/08/19/lease-vs-buy-financing-it-asset-acquisitions/

Shilling, J. D., (1997). “Economic Forces Shaping Investment in Office Markets,” Journal of Property Finance, 8(4):283-302

Appendix 1

End Notes

To begin with, the success of a product is dependent on the marketing strategy used

Name

Institution

Course

Date

Advertisement

Introduction

To begin with, the success of a product is dependent on the marketing strategy used. Part of the marketing strategy involves advertisement. Proper and well planned advertisement ensures the success and purchase of a product. Advertisement is a marketing communication used to persuade, encourage, or manipulate customers or an audience to continue taking or to take an action. The use of this form of marketing strategy makes it possible to drive consumer behavior increase, although ideological and political advertisement is common. There are various channels that are used for the passage of advertisement including mass media like television commercial, magazines, newspaper, outdoor advertising, radio advertisement or new media like websites, blogs, and text messages or direct mail (Connolly, 45).

Commercial advertisers usually pursue to generate increased services through branding or product consumption. The use of branding makes use of association of product image or name, which possess certain qualities in consumer’s minds. There are non-commercial advertisers like interest groups, political parties, government agencies, and religious organizations who spend money advertising their items instead of consumer services or products. Other organizations like Non-profit rely on the free model of persuasion like the public service announcement. There is a magnificent spending involved when using advertising. It is stated that about 467 billion dollars was used in advertising products and services (Eggleton, 39).

Example of an advertisement

You bought these shoes because you thought that the salesperson said they guaranteed victory. Now you are some blocks away from your house and they are worn out. Unlike other shoes, Nike shoes guarantees you complete safety when using them and the end result is victory. Hoping to go for an interview, hoping to do some exercises, hoping to win a match, look no further. The next block from where you are is the Nike stores. Hurry up and get the latest type of shoe and reach for victory.

The advertisement analysis

Memo report

To:

From:

Date:

Subject:

Advertisement is a marketing communication used to persuade, encourage, or manipulate customers or an audience to continue taking or to take an action. The use of this form of marketing strategy makes it possible to drive consumer behavior increase, although ideological and political advertisement is common. There are various channels that are used for the passage of advertisement including mass media like television commercial, magazines, newspaper, outdoor advertising, radio advertisement or new media like websites, blogs, and text messages or direct mail.

Rhetorical situation

The use of advertising makes it possible for the success of a business. The above advertisement is directed to all people of all ages, and of all races. The use of Nike shoes is popular with different people and it is intended to advertise these shoes with an aim that adults and children from different races can purchase them (Connolly, 67). The use of these shoes is also applicable to people in different work categories like players, employed people, and business people. The intended purpose of the business is to ensure that shoes are sold. This entails that people will use quality shoes, which stays for a longer time. The conditions that have led to the creation of this advertisement are that many people are currently buying shoes, which are not maintaining the required time of stay. Many people end up spending a lot of money on shoes an aspect that is utterly bad.

The desire to sell quality products has also led to the creation of this advert. The use of visual and verbal advertisement makes it possible to communicate a product to the intended customer. This also makes it possible for the customer to get a picture of the product with a motive of making the customer purchase. The use of verbal also makes it possible for the customer to remember the advantages associated with the product. This method makes it possible for customers to remember the product at any place and time. The advantage involved with the use of visual and verbal is that it sends a message very fast to the customer increasing the rate of purchase. Simplicity is another aspect that influences the use of visual and verbal advertising. Flexibility is also an added advantage that leads to the use of visual and verbal advertisement (Eggleton, 89).

Cultural production

The various strategies applied in this advert are for the customer to exceedingly have no doubt and create competition about the product. Based on the emotional part, the advert makes it possible for suffering people to clearly see the need for buying these shoes. The credibility of the verbal advertisement appeals to the customer on the validity and service provided by these shoes. The aspect of victory is what determines the whole purchase (Connolly, 87). The fact that Nike shoes is known for the manufacture of classic and quality shoes, makes this advertisement very important as the use of their logo to advertise will ensure increased sales. There are various associations that exist between the visual advert and its meaning. This association is victory. The use of these shoes as shown by the visual advert denotes success. The association between the verbal message and its subjective meaning is that a customer should always visit the Nike stores to get the latest shoe. This association is meant to persuade the customer that Nike stores are near them and they should always pay them a visit. The cultural values in the advertisement imply that the use of these shoes is victory and decreased embarrassment.

Contextual distribution

There are two advertising media that would be appropriate to post this advert. The first medium is website. The use of website is increasingly being accessed by many people an aspect that makes it possible to advertise the product. This is also dependent on the use of smartphones, which makes it possible to access various websites. The other medium that is accessed by many people is television. The use of television is effective as many people use this medium regularly. The cultural values that are associated with these mediums are that they ensure freedom, equality, individuality, mobility, efficiency, competition, and safety (Eggleton, 103). The use of these mediums is appropriate as they are able to reach a great number of people. The fact that many people have access to them also makes it appropriate for use. The cultural values that reinforce this advert are safety, freedom, and efficiency.

Critical consumption

There are various cultural values that I can accommodate from the above advertisement and the medium applied. These cultural values include freedom, mobility, efficiency, safety, and equality. These values are what the medium used applies. The use of this medium and the advertisement is possible as the cultural values used are applicable to all people. The reason why I accommodate these values is because they make it possible for the purchase and sales of a company. This is also because they are to clearly and concisely explain the benefits of a product, while accessing many people. These values are legitimately associated with the product as they are able to denote the feelings of the customer. This makes it possible for them to purchase the item. There are various values that I detest for use in this advert. These values include individuality. Individuality is not obviously associated with the advert and the advertising mediums. This is because the mediums are connected, and cannot work alone. The values that I negotiate in this advert are safety. Safety is not guaranteed in the use of website as there are people who can destroy the advert using unexplained methods.

Visual Argument Evaluation Criteria

Context

The above advertisement is directed to all people of all ages, and of all races. The use of Nike shoes is popular with different people and it is intended to advertise these shoes with an aim that people from different races can purchase them. The use of these shoes is also applicable to people in different work categories like players, employed people, and business people. The intended purpose of the business is to ensure that shoes are sold. The business aims at delivering quality shoes.

Conclusion

The success of a product is dependent on the marketing strategy used. This implies that proper advertisement is necessary for the sales of a company. A company should plan its advertisement in the most effective way. Proper planning ensures that the advertisement covers all the needs of a customer, an aspect that leads to increased sales. Advertisement should be planned well while understanding the correct medium to use.

Work cited

Connolly, Sean. Advertisements. Mankato, Minn: Smart Apple Media, 2010. Print.

Eggleton, Jill, and Eion McNaught. Advertisements. Auckland, N.Z: Heinemann Education, 2003. Print.

.

Direct marketing research paper

Direct marketing research paper:

Name:

Professor:

Institution:

Course:

Date:

Introduction

Men’s clothing has increasingly become more marketable over the past years. This is due to the promotion of the everyday man who is a son, a father and a husband. It is difficult for men to dress according to their needs. Through the help of our market research, our company has been able to address most of these needs. Offering a wide range of choices, we dwell on the requirements for all our customers.

In order to increase the growth of the company, it is essential to conduct a research plan that can double the number of customers that access out merchandise. Our current records those show a database of 250,000 customers who are classified into three categories depending on their method of purchase. Our intention is to analyze the market trends of our customers by collecting information that will be useful to the provision of our service.

Customers

For the case of our day to day customers, we have in place several outlets that provide shirts that come in all shapes and sizes. After monitoring the expenditure of this group of customers, the preferred research plan for this particular group will be the setting up of different shopping outlets that will be accessible to them. Since this group of customers are not classified under competitive customers, it is important for the company to move become more accessible. This will improve constant recording on the number of purchases that are made by this group. The objective is to double the expenditure of this niche by ensuring that they become repeat customers through our improved services. The best marketing technique for such a group is though direct contact such ensuring we have all their contacts so as to avail constant communication. This will ensure that they are aware of any new product we introduce to the market. It also guarantees the company loyal customers who in turn will increase the revenue of the business (Hunger & Wheelen, 2007).

Competitive customers

The objective of this particular group is to ensure that the company maintains the existing customers by keeping them interested in our merchandise. Since these customers are guaranteed spenders, we have to give them value for their money so that they can continue to purchase our products. Another objective is to take advantage of this market group so that they can market our goods to potential customers. These customers make up the bulk of our clients and are thus a valuable source for the continued success of the company. The market technique that is suitable for them is the provision of our monthly catalogues that will have a list of all our new products (Hunger & Wheelen, 2007).

Customers who use individual as well as multiple channels for their purchases

The group of customers favors variety in that they choose the marketing option that is suitable for them. The main objective in this case is to ensure that we introduce various direct marketing options that will be geared toward individual customers in this group. This means that we can use the advantage of having various outlets in which the customers can access the products. This can be complimented with ensuring that they have subscribed to the monthly catalogue. The combination of the two techniques will give the customers different choices on how to access our products with ease. With the provision of different outlets and shopping catalogues, the number of shirts purchased will double as a result of the increased spending (Moisander, 2007).

References

Hunger, J. D., & Wheelen, T. L. (2007). Essentials of Strategic Managment Fourth Edition. Upper Saddle River, New Jersey: Pearson Education Inc.

Moisander, J. (2007). Motivational complexity of green consumerism. International Journal of Consumer Studies 31(4) 34-56