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Direct marketing research paper (Multichannel direct marketing)

Direct marketing research paper:

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Introduction

Men’s clothing has increasingly become more marketable over the past years. This is due to the promotion of the everyday man who is a son, a father and a husband. It is difficult for men to dress according to their needs. Through the help of our market research, our company has been able to address most of these needs. Offering a wide range of choices, we dwell on the requirements for all our customers.

In order to increase the growth of the company, it is essential to conduct a research plan that can double the number of customers that access out merchandise. Our current records those show a database of 250,000 customers who are classified into three categories depending on their method of purchase. Our intention is to analyze the market trends of our customers by collecting information that will be useful to the provision of our service.

Customers

For the case of our day to day customers, we have in place several outlets that provide shirts that come in all shapes and sizes. After monitoring the expenditure of this group of customers, the preferred research plan for this particular group will be the setting up of different shopping outlets that will be accessible to them. Since this group of customers are not classified under competitive customers, it is important for the company to move become more accessible. This will improve constant recording on the number of purchases that are made by this group. The objective is to double the expenditure of this niche by ensuring that they become repeat customers through our improved services. The best marketing technique for such a group is though direct contact such ensuring we have all their contacts so as to avail constant communication. This will ensure that they are aware of any new product we introduce to the market. It also guarantees the company loyal customers who in turn will increase the revenue of the business (Hunger & Wheelen, 2007).

Competitive customers

The objective of this particular group is to ensure that the company maintains the existing customers by keeping them interested in our merchandise. Since these customers are guaranteed spenders, we have to give them value for their money so that they can continue to purchase our products. Another objective is to take advantage of this market group so that they can market our goods to potential customers. These customers make up the bulk of our clients and are thus a valuable source for the continued success of the company. The market technique that is suitable for them is the provision of our monthly catalogues that will have a list of all our new products (Hunger & Wheelen, 2007).

Customers who use individual as well as multiple channels for their purchases

The group of customers favors variety in that they choose the marketing option that is suitable for them. The main objective in this case is to ensure that we introduce various direct marketing options that will be geared toward individual customers in this group. This means that we can use the advantage of having various outlets in which the customers can access the products. This can be complimented with ensuring that they have subscribed to the monthly catalogue. The combination of the two techniques will give the customers different choices on how to access our products with ease. With the provision of different outlets and shopping catalogues, the number of shirts purchased will double as a result of the increased spending (Moisander, 2007).

References

Hunger, J. D., & Wheelen, T. L. (2007). Essentials of Strategic Managment Fourth Edition. Upper Saddle River, New Jersey: Pearson Education Inc.

Moisander, J. (2007). Motivational complexity of green consumerism. International Journal of Consumer Studies 31(4) 34-56

Cultural Competence and Student Performance

Cultural Competence and Student’s Performance

Cultural competence in learning institutions involves the ability of students to interact effectively with other students of different cultures. This aspect as well involves social-economic backgrounds within various contexts. Cultural competence with learning institutions or elsewhere comprises of one’s cultural awareness, cultural differences, and associated attitudes, understanding different cultural practices among students, as well as application of cross-cultural skills CITATION Sta95 l 1033 (Stavans, 1995). Development of cultural competences results to good understanding, good communication, and effective interactions among students, which further influences students’ performance within their respective learning contexts. This paper looks at cultural competences and student performance within learning institutions in which being able to learn from and relating respectively to other people’s traditions, heritages, and cultural backgrounds could be referred to as cultural competence. The absence of this competence on the other hand brings about conflicts among people from different cultures. This mostly affects students performance significantly since schools bring about different people with different believes together. One way in which performance could be improved is by understanding and acknowledging one’s culture and values and to respect those of others. Otherwise students would feel unaccepted, not sure of succeeding in school. They would feel that their culture is inferior, embarrassed of their accent, and have anxiety and stress during class. Inequities in school activities plus stereotypes could lessen student’s motivation, erode their strengths, and lower their performances CITATION Sta95 l 1033 (Stavans, 1995).

An understanding of how students are affected by cultural differences among them could largely improve their performances in class and in their social interactions. Instructional methods chosen by teachers may conflict with student’s needs due to unperceived cultural differences. This needs to be eliminated for the sake of student’s performances. Teachers need to understand the role of culture in education, learn about student’s communities and cultures and their values and beliefs. Teachers can be culturally responsive and they can effectively ensure this by identifying their own values, thoughts and other cultures CITATION Mer07 l 1033 (Martin & Vaughn, 2007). This aspect could help them understand how their cultures impacts student’s learning through improved instructing practices.

Teachers also need to make efforts to learn other people’s cultures, a practice that could help them understand their students better. They can do so by interviewing students, attending professional development workshops, reading histories, and studying cultural biographies. This will also help them learn the different words students are brought up in, and help them adopt a common culture that ignores differences. Teachers also need to avoid assumptions based on stereotypes CITATION Sta95 l 1033 (Stavans, 1995).

Communication skills (linguistics) can be used to eliminate the problems coursed by cultural differences thus bettering student’s performance and relationships. Teachers should then employ these skills in various ways like creating a class environment that is comfortable for all students regardless of their cultural differences. They could as well understand student’s communication styles so as to understand them better and then promote such skills where possible. Teachers need to use appropriate strategies to check student’ understanding. They can use manipulative word walls and real objects or pictures or graphics. Cooperative learning practices where students work in groups ensure academic supports and more opportunities and practicing language skills are usually enhanced. Reading aloud is also a good idea as well as use of labels both in English and students own language for helping students to learn vocabulary. It can therefore be concluded that cultural competences largely promotes students’ performances.

References

BIBLIOGRAPHY Martin, M., & Vaughn, B. (2007). Strategic Diversity & Inclusion Management magazine. San Francisco, CA: DTUI Publications Division:.

Stavans, I. (1995). The Hispanic Condition: Reflections on Culture and Identity in America. Harper Collins.

Direct and Indirect Democracy

Direct and Indirect Democracy

Democracy is a form of government where the people hold supreme power, each individual with a single vote that can be cast in favor or against a government program. In a democracy, a government is founded on the response of the people’s actions. Democracy is divided into two forms; direct and indirect democracy. Direct democracy is a system that gives citizens the right to influence decisions or be active in the decision making process. In an indirect democracy, citizens chose a small group of people to represent their views and participate in government administration of their behalf.

Differences between the two Forms of Democracy

In a direct democracy, the people decide on government policies directly while in indirect democracy, people appoint representatives who make government decisions in their place. The whole community constitutes the legislature in indirect democracy while in indirect democracy, the legislature is formed by individuals selected by the people through a vote. Representatives from the party with the winning majority form the government. Direct democracy is usually suitable for nations with a small population while indirect democracy fits a country with a large number of people.

A good example of direct democracy was Athens where Athenians were required to give their opinion on all major government issues through a vote. An example of indirect democracy is Britain.

Politics

Politics is a process of competing for power and is affiliated with the governance of a nation or a certain geographical area. The contested interest in governance is usually about the distribution of material goods. Politics can be found in trade unions that represent the interests of workers. Usually, workers that have come together to form a single bargaining block in a trade union select several people to certain seats in highly contested races.