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This report is going to discuss a business plan for the sale of ice cream in Dubai Area
Table of Contents
TOC o “1-3” h z u HYPERLINK l “_Toc402064967” Introduction PAGEREF _Toc402064967 h 1
HYPERLINK l “_Toc402064968” SMART objectives PAGEREF _Toc402064968 h 1
HYPERLINK l “_Toc402064969” Product PAGEREF _Toc402064969 h 1
HYPERLINK l “_Toc402064970” Market Research PAGEREF _Toc402064970 h 2
HYPERLINK l “_Toc402064971” Pricing and Promotion PAGEREF _Toc402064971 h 2
HYPERLINK l “_Toc402064972” Operations Plan/Organisation Chart PAGEREF _Toc402064972 h 2
HYPERLINK l “_Toc402064973” Financial Projections/Income Statement PAGEREF _Toc402064973 h 3
HYPERLINK l “_Toc402064974” Justification PAGEREF _Toc402064974 h 3
HYPERLINK l “_Toc402064975” Works Cited PAGEREF _Toc402064975 h 4
HYPERLINK l “_Toc402064976” Appendix PAGEREF _Toc402064976 h 5
Introduction
This report is going to discuss a business plan for the sale of ice cream in Dubai Area. It will in detail highlight the marketing research, the product itself, the promotional strategies to be used as well as the price of the product. In addition, the operational plan and the financial project of the business will be noted in the report.
SMART objectives
To meet the need and the demand of the large client base of Ice Cream in Dubai area inclusive of college students-more than 30,000 clients demand population.
To ensure the quality of ice-cream is better than those of the seven competing franchise business in the city.
To maximise the profits of the business from AED 2 million as of 2013 to at least AED 4 million in 2014. This is expected to be obtained from the sale of the ice creams to high school as previously the business dowelled on college students only. The expansion of the business to other areas in Town will also increase the expected profits.
Product
Shasta Ice Cream, located in Dubai will construct, develop, and operate a licensed hand dipped ice cream shop through The Shasta Ice Cream Company, Inc. This single retail Ice Cream shop will focus on three main products, Ice Cream, Frozen Yogurt, and Smoothies, all manufactured in house. Revenue will be primarily from the sale of our unique ice cream flavours and related products consumed by customers in the surrounding area (Ford, Brian, Jay and Patrick 12). Shasta will begin operations in June, 2014, and will be a single member Limited Liability Company in which I will be the manager of the company. The company will offer unique packing of the products for it clients and also offer delivery services to clients purchasing in plenty.
Market Research
The market for ice is enjoyed by almost all age groups and demographics; from young toddlers to retired senior citizens everyone loves ice cream. Dubai was founded in March 2012 during the formation of the UAE period in Dubai by August of that year the population had grown to 5,000 people (Andrea, et al 10). Since the early 2012 the business has been mainly know to college students and by passers on a road trip. I will try and take advantage of travellers by posting Shasta Ice Cream on the traveller information signs found just before each exit every driver sees when driving north or south on Interstate 5. The business is now intending to open its door to High School students as well.
Pricing and PromotionThe prices of ice cream will vary from one to the other depending on the size and quality of the product. The list will cost AED 12 and the most expensive one will cost AED 20. However, those taking in bulk will have a reduced price of the products. The business is planning to introduce new marketing or promotional strategies in order to meet the new set of clients such as high school students as well as passengers amid others in Dubai Business district. The use of the media is the most expected type of promotional strategy to be used since it covers a wider area with less human involvement hence cost effective.
Operations Plan/Organisation ChartThe business will be operated in a sole proprietorship mode but various agents will be included in the business. The business will take place in Dubai Business area as before but the expansion of the business will take place to other areas within the city. The products will mainly be given on one on one delivery while other type of deliveries will be given by our business van. The raw materials are locally obtained. The business will only take place in a two roomed apartment one room being the production room while the other the sale room and store (Michael, et al 15).
Organizational Chart
Department Head of the Department
Sale Sale manager
Production My self
Promotional Marketing director
Finance Business Accountant
Financial Projections/Income Statement
The income is one of the financial success factors of the business. With higher growth in income, the business will be able to achieve higher goal and increased the means to wealth. Financial performance of a business is evaluated by presenting a review of how the business acquires its revenues and expenses through both operating and non-operating dealing. Check appendix section for the financial projection.
Justification
There are various reasons for choosing this venture among them being that the business is unique and very flexible to start. In addition, the business is not competitive in the Dubai market as most of the people prefer ready products from supermarkets hence this offers as a competitive advantage as the products will be bought as fresh products from our stores within the town. It is expected that the business will open up ten more time in the market this financial year.
Works CitedFord, Brian R., Jay M. Bornstein, and Patrick T. Pruitt. The Ernst & Young business plan guide. John Wiley & Sons, 2010.
Legary, Andrea, et al. “BUSINESS PLAN 2010.”
Schaper, Michael, et al. “Entrepreneurship and small business.” (2010).
Stutely, Richard. The definitive business plan: the fast-track to intelligent business planning for executives and entrepreneurs. Vol. 85. Pearson Education, 2007.
AppendixStartup Expenses Amount
Facility Costs
First Month’s Rent 2500.00
Lease Deposit 3300.00
Equipment
Tenant Improvements/Construction 60000.00
Furnishings (Tables, chairs, counters) 5000.00
Scale 700.00
Refrigerator 1500.00
Water Filter 200.00
Ice Cream Machines 45000.00
Initial Inventory
Ice Cream Mix 7500.00
Milk 120.00
Flavoring 30.00
Cups 40.00
Spoons 20.00
Lids 30.00
Pumps 15.00
Cleaning Materials 60.00
Other Costs
Licenses 700.00
Insurance 600.00
Advertising 2000.00
Legal/Accounting 3000.00
Working Capital 10000.00
Total Startup Expenses 166315.00
Less: Equity of Owners 50000.00
Estimated Loan Amount 116315.00
This religion is among the youngest in the world, and it is still developing
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Sikhism
This religion is among the youngest in the world, and it is still developing. In the year, 1469, it was founded by Guru Nanak, and he had a special message for mankind. His wanted the world to know that creation is the work of one God and thus everyone should be united. During this time, there were many castes in India, and they were responsible for disunity. Examples of problems that existed in India were fanaticism, religious factions and sectarianism. According to Guru Nanak, every religion deserves to be respected as he did not belong to a specific religion. Furthermore, he claimed that there are many paths in the world and only a single God exists. Moreover, ‘Truth’ is the word that refers to God.
Sikhism is a religion that believes in only one God who is a destroyer, as well as a sustainer. They believe that diversity exists in the world and do not believe in duality. Its followers have to pray on a daily basis as God requires this as part of daily devotion. They are against the system of caste as they do not conform to discrimination. Every human is entitled to equality regardless of sex, race, class, and creed. The goal of the Sikhs is to ensure that rebirth, death and birth is stopped. This is to ensure that God is united with souls who have separated from him. Sikhs have to call upon the name of God while they are meditating. Furthermore, at every situation, the teachings of the Guru’s should be followed keenly. People’s impulses and desires should be regulated and controlled through engaging in selfless services.
Sikhs are not allowed to eat meat that has been ritually slaughtered, take drugs, take tobacco and even commit adultery. The latter are all referred to as Kurahts or Cardinal Sins. Moreover, there are five vices that Sikhs should control and regulate, and they include; anger, egotism, worldly attachment, greed and lust. Sikhs must strictly ensure that they do not become involved in fasting, yoga, pilgrimages, superstitions and idol worship. Sikhs have their scripture, which is sacred, and is known as Guru Granth Sahib. It has to be read on a daily basis. The latter is referred to as a Guru who is eternal as the existence of human Gurus ceased. All Sikhs are required that they participate in community service.
Currently a problem, which exists in this religion, is that in, western countries, the Sikh youth cannot speak Punjabi. They are used to speaking in English in many situations, in life, and thus learning Punjabi becomes difficult. Most Sikh ceremonies are in Punjabi, and this means that the younger generations are left out. The latter are often uncomfortable during such ceremonies, which are extremely vital in the Sikh community. If this situation persists Sikh traditions will be forgotten. A lot should be done to ensure that the Sikh religion does not fade away with the generation which is old. Parents are ensuring that their children learn the Punjabi language. Sikh leaders are offering their services and teaching children Punjabi. In most Sikh homes parents ensure that only Punjabi is spoken so that children learn the language. Also, prayers are recited in Punjabi to make this language not to fade. In deed this is a fascinating religion that focuses on positive aspects of life.
This reflective journal will highlight three topic if interest to be and those are self-esteem, type of prejudice and does th
Introduction
This reflective journal will highlight three topic if interest to be and those are self-esteem, type of prejudice and does the Internet create Intimacy or Isolation? This learning journal will be based on the definition of the topics. In addition, it will explain the significance of the topic to the author amid other important things. The area of interest to the will also be noted in the journal; here the reasons as to why the journal is vital will be noted. General overview of the topic will be discussed in length considering the applicability of the topic. A conclusion that will cover the overall view of the journal will also be added. It will highlight the synopsis of the topic and indicate the primary points of the journal.
Self-Esteem
‘Self Esteem’ in straightforward words is one’s own particular assessment and assessment of one’s value. Self Esteem is something inside for an individual and is not expressive. It is show in social conduct and reactions to specific circumstances. Whether one has high respect toward oneself or low respect toward oneself is shown by conduct and situational reaction. While high respect toward oneself in an individual is attractive, low respect toward oneself is a foundation for concern. The explanations for such self-esteem can be numerous beginning from adolescence encounters and encompassing environment, its appearance in individual’s conduct can be differed. The investigation of the purposes for one’s self-esteem, the routines to recover him/her from the State of low respect toward oneself to ordinary circumstance and his/her behavioral abnormalities as a result of the low respect toward oneself are intriguing ideas for mental exploration (Snyder, 1980).
Certainty is essentially a mentality which empowers one to have a reasonable view of oneself and one’s capacities. It is shown by appearances like good faith, excitement, emphaticness, pride, freedom, trust, passionate development and the capacity to handle and withstand feedback .However skilled one may be, certainty is the fundamental credit which empowers one to attain or perform potential. It is ordinary to run over numerous capable individuals perform inadequately, more than once and persistently in their picked field of movement and we additionally hear that they are needing certainty. Certainty is not inherited, however it is procured. Absence of certainty is not lasting and can be headed out if tended to legitimately. Separated from being an individual property, certainty is additionally propelled by such components as religion, society, folks, sex and social class (Erol & Orth, 2011). While these are the ordinary elements which form the certainty of an individual, we likewise go over a scoop of unbelievable persons, who fearless numerous chances in life, yet never permit their certainty to disappear.
I was very interested to note that self –esteem identifies with how well an individual considers oneself in correlation to the individuals around him like, his companions, associates and partners at work. Respect toward oneself can be said to be the substance for carrying on with a constructive life and helps an individual to react to different circumstances and challenges throughout his life proficiently and practically. Respect toward oneself of an individual can make an individual’s life (both expert and personal).low respect toward oneself can bring about an individual because of few untoward occasions that may have occurred in his life from his youth. This makes the individual live in a shell and stay unapproachable. This denies the individual of judicious speculation and certainty lastly prompts defilement toward oneself. An individual with low respect toward oneself feels that he is sub-par in abilities as contrasted with others. For the most part the roots for this lie in the youth where the individual will be deserted, disparaged or feel that he is not accepting enough love or consideration. This can prompt discouragement in long run. Low Self –esteem can result in genuine results and impact the feelings of individuals to a more noteworthy degree.
Types of Prejudice
Gender Prejudice
Gender generalization alludes to the state of mind that all parts of a specific sexual orientation – all ladies, all young ladies, all men, and all young men – are a sure sort of individual. From this generalization develops sexism – the conviction that parts of one sex are substandard compared to an alternate. Case in point, the disposition that young ladies don’t comprehend math and science and in addition young men do is focused around a long-held generalization about essential female discernment (Sun, 1993).
Racial/Ethnic Minority Prejudice
At the point when the manager of a huge inn network picks not to utilize those of a certain race or ethnicity in light of the fact that he accepts they are somehow mediocre compared to an alternate, he is separating based upon a particular sort of Prejudice called Prejudice. He has not taken the time to get to know people in this minority bunch, and is “prejudging” them as sub-par focused around generalizations and generalizations. This is the point that interest me since racial prejudice is all over the world even in sports.
Age Prejudice
At the point when townships and states pass laws constraining the privileges of kids to partake in enactment that may influence them, they are following up on an age preference – or ageism. For this situation, the conviction is that those underneath a particular age can’t comprehend or help genuinely to lawmaking dialogs. Then again, when a senior forethought office declines to introduce Internet engineering on account of the conviction that more seasoned individuals don’t have the vitality or capacity to learn internet route, they are following up on ageism.
Sexual Orientation Prejudice
Prejudging somebody on account of their sexual introduction is called homophobia, and its regularly focused around the generalization that all gay men or lesbians are a sure way and accordingly substandard. Additionally generally lumped in this class are individuals’ demeanor towards transgender or transsexual people, despite the fact that these are sexual orientations and not sexual introductions. People who exist some place along the sexual orientation continuum yet who oppose being delegated either male or female are frequently the casualties of Prejudice.
Class Prejudice
Classism is the conviction or demeanor that those of a certain monetary class are second rate compared to an alternate class. In some administration structures, classism is utilized by the decision class as a premise to cutoff the privileges of the lower class. Case in point, by not stretching out financing to repair and redesign old schools or fabricate new ones in low-salary groups, the decision class is sending the message that lower-class people are not qualified for quality training open doors.
Disability Prejudice
Ableism alludes to the conviction that those with physical or mental inabilities or debilitations are substandard compared to physically fit individuals. Oppression the incapacitated is conceived of this conviction and includes constraining the privileges of handicapped people to fundamental things that physically fit individuals underestimate, for example, sufficient lodging, human services, occupation and training.
Does the Internet create Intimacy or Isolation?
Anyhow most people don’t see the internet to be detaching. An alternate national study found that internet clients when all is said in done – and online lady specifically – accept that their utilization of email has fortified their connections and expanded their contact with relatives and companions. Internet utilization may dislodge in-individual closeness, additionally remove TV viewing. On the off chance that a single click digital shopping is terrible for your nearby book shop, it liberates time for connections. Telecommunicating does likewise, empowering individuals to telecommute and accordingly invest more of a chance with their families.
Furthermore why say that machine structured connections are incredible? On the internet your looks and area stop to matter. Your appearance, age, and race don’t discourage individuals from identifying with you focused around additionally really paramount – your imparted diversions and qualities. In working environment and expert systems, machine interceded talks are less impacted by status and hence more real to life and just as participatory. Machine intervened correspondence cultivates more spontaneous disclosure toward oneself than eye to eye conversation.
Most internet teases go no place. “Everybody I know who has attempted internet dating …concurs that we abhor using (squandering?) Hours prattling to somebody and afterward reaching him and understanding that he is an internet blanket,” watched one Toronto lady. Nevertheless, kinships and sentimental connections that structure on the internet are more probable than in-individual connections to keep going for no less than two years, report Katelyn Mckenna and John Bargh, and their partners. In one examination, they found that individuals uncovered more, with more prominent genuineness and less posturing, when they met individuals on the internet. They additionally felt all the more loving for the individuals with whom they talked online for 20 minutes than for those met for the same time up close and personal (Sprecher et al,. 2012).
This was genuine actually when they unknowingly met the exceptionally same individual in both connections. Individuals overviewed correspondingly feel that Internet companionships are true, essential, and as close as logged off connections. No big surprise a Pew review (2006) of internet clients discovered clients who are single and searching for sentiment found that 74 percent utilized the internet utilized the internet to further their sentimental hobbies and that 37 percent had gone to an internet dating site.
The internet permits individuals to be who they truly are, additionally to pretend who they truly aren’t, frequently in light of a legitimate concern for sexual misuse. Internet sexual media, in the same way as different manifestations of explicit entertainment, likely serve to twist individuals’ view of sexual reality, diminish the engaging quality of their genuine accomplice, prime men to see lady in sexual terms, make sexual intimidation more inconsequential, give mental scripts to how to act in sexual circumstances, build arousal, and lead to disinhibiting and impersonation of cold sexual practices.
At last, proposes Robert Putnam (2000), the social profits of machine interceded correspondence are obliged by two different substances. The “advanced partition” highlights social and instructive disparities between the wealthy and the poor. In spite of the fact that “cyberbalkanizanation” empowers those of us with listening to misfortune to system, it likewise empowers white supremacists to discover each other. The computerized separation may be helped with bringing down machine costs and expanding free areas.
Conclusion
While the center of this course is on enhancing self-esteem through positive considering, having a more inspirational demeanor can make you open to a universe of physical changes. Notwithstanding changing your method for considering, you can likewise change your conduct and capacities by adapting new aptitudes. Anyway how the money adds up is, you have tremendous impact in your satisfaction, and you can extraordinarily build it by making a move and changing your disposition to yourself. You are in charge of yourself. Your joy (or your hopelessness) depend in an extraordinary part upon what you let yourself know, how you treat yourself, and how you translate your reality. Trust in yourself and accept that you are fit for taking care of life’s issues.
Preference individuals have been around everlastingly and in a few circumstances there is nothing we can do about it. I do think if everyone endeavored it would be an incredible begin in individuals getting along and ceasing unnecessary viciousness.
The internet seems, by all accounts, to be actually attainable, and focused around the current business sector for virtual pets will probably be acknowledged and utilized by at any rate some bit of society. The true open inquiry is if the profundity of the private connections that are shaped will be sufficient to satisfy clients’ requirements for closeness to the extent that they will procure the mental and physical profits managed by such associations with other individuals. There are numerous social ramifications of virtual companions that can lead to intimacy and isolation. Such antiques could undoubtedly be utilized to control individuals in unequivocal or unobtrusive courses, by governments or business foundations. What preferred approach to impact somebody over to have their closest companion always whisper recommendations to them? Governments have been felled along these lines.
References
Erol, R. Y., & Orth, U. (2011). Self-esteem development from age 14 to 30 years: a longitudinal study. Journal of personality and social psychology,101(3), 607.
Finkel, E. J., Eastwick, P. W., Karney, B. R., Reis, H. T., & Sprecher, S. (2012). Online Dating A Critical Analysis From the Perspective of Psychological Science. Psychological Science in the Public Interest, 13(1), 3-66.
Snyder, M. (1980). The many me’s of the self-monitor. Psychology Today,13(10), 32.
Sun, K. (1993). Two types of prejudice and their causes.
