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Pestel (Political, economic, Social and Technological analysis) analysis of the US Commercial Banking Sector
External Environment
Student’s Name
Date
Pestel (Political, economic, Social and Technological analysis) analysis of the US Commercial Banking Sector
US Commercial banking sector Political SWOT
Strengths
The US government actively intervenes to repair and support the commercial banking sector in the USA. Located in the world’s largest economy the USA Commercial banking sector has an impressive record when it comes to spending on research and development, entrepreneurial dynamism as well as innovation. Commercial banks in the US are ready to run large current and fiscal account deficits because investors globally are always ready to hold US debt (Saaty, 2007).
Weaknesses
The US Commercial banks lie in the center of a subprime crisis and the resultant collapse in investors’ confidence of the financial markets. This is because some of their basic institutions were greatly damaged by the economic down turn.
Opportunities
Recessions in the US provide well funded commercial banks with the opportunity to obtain quality assets at prices that are well below what they get in normal circumstances. A financial downturn provides commercial banks in the US with opportunities to have useful and meaningful reforms in the supervision and operations of their financial services.
Threats
A large increase in public spending by US Commercial banks including security commitments in Iraq and elsewhere coupled with tax cuts could worsen the fiscal deficits ultimately forcing more restrictive slower growth and restrictive monetary policy. A decision by Chinese and Japanese central banks to minimize their larger dollar holdings is likely to cause sharp falls in the US currency value (Yüksel, 2006).
US Commercial banking sector Economic SWOT
Strengths
Commercial Banks in the US are strengthened due to the fact that they thrive in the World’s biggest economy that has a remarkable record of consumer dynamism; high development and research spend as well as innovation. In spite of the threats to their reserve status, the US dollar they use is an international currency and this is a strengths for them since investors globally are willing to hold any debts from the USA. Consequently Commercial banks in the US are exclusively able to run large current and fiscal account arrears (Saaty, 2007).
Weaknesses
In spite of the fact that the US dollar is perceived to be an international currency, unwarranted US debt levels are a big risk to the US commercial banks. Any decision by Chinese or Japanese central banks to minimize their larger dollar assets could result in a sharp decline in the value of the US dollar. Low savings have been rated by US households historically but this has started reversing (Yüksel, 2008).
Opportunities
More liberation of the international trade via the WTO, combined with a more aggressive dollar exchange rate is likely to advance growth in exports and assist in restoring balance to the US Commercial banks peripheral imbalances.
Threats
China’s intensified competition and other low wage economies are likely to accelerate the loss of US manufacturing jobs. Large expansion in public spending combined with tax cuts is likely to degenerate the fiscal discrepancy in the US Commercial banking sector ultimately forcing further slower growth and restrictive monetary policy (Saaty, 2007).
US Commercial banking sector Social and Technological SWOT
Strengths
The US Commercial banking sector boasts of the globe’s largest solitary domestic consumer market. This provides incredible opportunities for commercial enterprises of all sizes and types. Few countries in the world today provide better environments for all sizes and types of businesses with incredible centers for technological innovation, a highly flexible labor force and a legal system that is business friendly.
Weaknesses
Most of the US physical infrastructure requires renovation since the airways and roads are highly congested. The US corporate tax is averagely high in comparison to the other OECD countries.
Opportunities
The US current administration has committed itself to improve the country’s infrastructure with stimulus funds being dedicated to this function. New drivers of economic growth have always stemmed from the US ranging from alternative energy to biotechnology (Yüksel, 2006).
Threats
The fact that the US government frequently intervenes in the economy risks the Commercial banking sector’s standing for free enterprise.
References
Saaty, T. L. (2007). Decision making with dependence and feedback: The analytic network process. Pittsburgh: RWS Publications.
Retrieved from:< HYPERLINK “http://www.iors.ir/journal/files/site1/user_files_ba3acb/mehdi_ghotboddini-A-10-6-2-f082faa.pdf” http://www.iors.ir/journal/files/site1/user_files_ba3acb/mehdi_ghotboddini-A-10-6-2-f082faa.pdf.> [Accecced: 18 October 2013]
Yüksel, İ., & Dağdeviren, M. (2006). En early warning model to identify faulty behaviors risk in social-technique systems and its application. J.Fac. Eng. Arch. Gazi Univ., 21(4), 791-799.
Retrieved from:< HYPERLINK “http://www.ccsenet.org/journal/index.php/ijbm/article/download/20058/14433” http://www.ccsenet.org/journal/index.php/ijbm/article/download/20058/14433.> [Accecced: 18 October 2013]
Yüksel, İ., & Dağdeviren, M. (2008). Using the analytic network process (ANP) in a SWOT analysis.
Retrieved from:< HYPERLINK “http://skyjournals.org/SJBAM/pdf/2013pdf/Mar/Partani%20et%20al%20pdf.pdf” http://skyjournals.org/SJBAM/pdf/2013pdf/Mar/Partani%20et%20al%20pdf.pdf.> [Accecced: 18 October 2013]
Personality Theorist
Personality Theorist
Name:
Professor
Institution
Course:
Date:
Outline
Introduction
Thesis Statement
Background
Key Concepts
Human Nature and Individual Differences
Behavior Potential
Expectancy
Reinforcement Value
Psychological Situation
Healthy Development
Research
Critique
Application
Personal Response
Conclusion
References
Julian B. Rotter (Social Learning Theory)
Introduction
There are many theories, which concern personality, and are extremely beneficial in many ways. Also, the theories are as a result of the research done by notable theorists in the field of personality. An example is Jean Piaget, who came up with the theory of Moral Reasoning Stage. Julian Rotter proposed the social learning theory, which is accepted by many personality theorists. Rotter believed that there are cognitive factors, which affect the behavior of people (Mearns, 2012). Environmental factors are responsible for determining how people behave based on the existing reinforcements (Mearns, 2012). In turn, performance is influenced by the expectations, which people have, concerning the future (Haggbloom, 2002). Furthermore, there is a need to know how the social learning theory is being used in the modern world (Haggbloom, 2002).
This paper seeks to give an analysis concerning the social learning theory by Rotter, and its role in personality theory.
Background
Julian Rotter was born in October of 1916 in Brooklyn, New York. His parents were Jewish immigrants and Julian was their third son. It is not until the Great Depression that Rotter’s father had been the owner of a successful business. This event had an enormous impact on Rotter’s life, as he became extremely influenced by the impacts of the Depression. It dawned on him that people were suffering from social injustices they could not fight it. Furthermore, he became aware that people were being affected by the situational environment they were subjected (Haggbloom, 2002).
While in high school, Rotter started developing an interest in psychology as he read widely. Most of the books he read were the one written by famous psychologists, such as Adler and Freud (Haggbloom, 2002). Later on, he attended Brooklyn College, and regularly went for seminars organized by Adler. Moreover, he even visited Adler’s home as part of his Society of Individual Psychology meetings. Rotter attended the prestigious University of Iowa after graduating from Brooklyn College. At the university, he met and frequently interacted with another notable psychologist, known as Kurt Lewin (Haggbloom, 2002). Rotter chose to take up courses in speech pathology while at the university. Wendall Johnson is a famous semantic who studied together with Rotter. The former was a positive influence on Rotter’s psychological career. Rotter became aware of issues such as misuse and use of language, based on a psychological aspect (Haggbloom, 2002).
He continued further with his studies and earned a Masters degree. Rotter had an opportunity to intern at the Worcester State Hospital in the department of clinical psychology. During that time, only a few people had the opportunity of finding such an internship. At Indiana University, Rotter commenced on his PHD studies in the field of clinical psychology (Haggbloom, 2002). In the year 1941, he graduated with a Doctorate degree after his dissertation was completed. It is as a result of his extensive study in clinical psychology that he became a pioneer worth mentioning. The training he received is now known as being a traditional mode (Haggbloom, 2002).
Fortunately, he had an opportunity to work at the Ohio State University as an academician. The start of his journey towards developing a psychological theory began at this point. He integrated the personality theory and the learning theory to come up with the social learning theory (Haggbloom, 2002). In the year 1954, his books ‘Social Learning and Clinical Psychology were published. Another notable event in his life include; when he came up with training models to be used by clinical psychologists. He even participated in the Boulder Conference and up to date, his ideas are still used by psychologists (Haggbloom, 2002).
Key Concepts
As the social learning theory was being developed by Rotter, in clinical psychology, a dominant perspective existed. The latter refers to a psychoanalysis method developed by Freud. It sort to determine people’s behavior based upon their instinctual motives, which are deep-seated. According to Freud, people are not usually aware about their unconscious impulses and thus viewed to be naïve (Bradberry, 2007). Furthermore, in order to treat people, an analysis of their experience during childhood had to be conducted. Also at that time, most clinical psychologists used the drive theory as a common learning approach. It meant that people are usually motivated by impulses, which are physiologically based. In turn, individuals become satisfied at extremely high rates (Bradberry, 2007). As Rotter developed his social learning theory, he chose to deviate from drive- based behaviorism and instinct-based Psychoanalysis (Bradberry, 2007). According to him, every psychological theory should have a principle that is psychologically motivated. The motivating factor behind Rotter’s theory was the ‘empirical law of effect’. The latter states that in order to be stimulated positively, people have to be motivated. Moreover, when people do not want to be stimulated unpleasantly, reinforcement usually occurs (Bradberry, 2007). In turn, Rotter made sure to combine study of personality and behaviorism. He did this without using motive force, which is considered being a physiological drive or instinct (Haggbloom, 2002).
The key principle in the social learning theory by Rotter is that personality is extremely vital. The environment is the principal influence behind how people interact and thus a reflection of personality (Mearns, 2012). It is not possible to claim that one has a personality which is internal, nor one that does not depend on the environment (Haggbloom, 2002). Also, it is not possible to view behavior as being a response, which is automatic, depending on various environmental stimuli. Rotter believed that the only way to understand people’s behavior is through using two methods (Mearns, 2012). This is through examining their environment, as well as their life history, in terms of experiences and learning. One should also consider the person and how they respond, and are aware of various stimuli. According to Rotter, personalities are potential sets that are relatively stable, and have a distinct way of responding to situations (Mearns, 2012).
Rotter believed that behavior and personality will at times be changeable. If one wants to change others behavior, they should change their environment and how they think. In turn, it will be easy to change their responses. Rotter does not agree with theorists who claim that critical periods exist when a personality has been set (Mearns, 2012). Change; is however, affected by life experiences, especially if one has experienced a lot. For example, people with certain beliefs will need a lot of effort before they can change. This means that life experiences play a significant role in determining change among individuals. Rotter often viewed people in a way that is known as being optimistic. Furthermore, the need to establish goals is responsible for influencing people’s behavior. Also, people want to ensure that they are not punished, and thus they ensure that their reinforcement is maximized (Mearns, 2012).
Human Nature and Individual Differences
In the social learning theory model by Rotter, he came up with four major components that predicted behavior. They include psychological situation, reinforcement value, expectancy and behavior potential (Millon, 2004). They give an explanation regarding why people are different, as well as the nature of human beings.
Behavior Potential:
This refers to the possibility of an individual engaging in certain behaviors while at specific situations. It examines the probability and the possibility of behavior that is likely to be manifested by people when in various situations. There are a variety of behaviors, which people can express, depending on the situation they are. In turn, there is a potential behavior for any behavior. An individual will react depending on the environment, which has an extremely high potential (Millon, 2004).
Expectancy
This refers to subjective probability that has a distinct outcome depending on one’s behavior, as well as that of the reinforcer. When individuals have high expectancy levels, they believe that the outcome will be as they have planned, due to their confidence. In contrast, reinforcement has to occur when individuals have expectancies, which are low. They are not confident and in turn, behavior will not change. People are usually motivated by the outcome, which is desirable, and this refers to high expectancy. Experience is what forms the basis of expectancies. Outcomes will be achieved easily if reinforcement had occurred in the past, and thus making their expectancy even stronger (Millon, 2004).
Irrational expectancy is derived from pathology, which is related to matters that concern subjective probability. It has not been proven yet whether a relationship exists between reinforcement and assessment of a person’s subjective nature. In turn, people are likely to underestimate or over estimate the outcomes of their behavior. The result of the latter occurring is likely to be problematic due to distortions (Millon, 2004).
Reinforcement Value
It refers to behavior and the outcomes, which are related to it, and are desirable in nature. Things, which have high reinforcement value, are the ones that people are attracted to, and put more effort in order to materialize. On the other hand, low reinforcement value takes place when people do not want certain events to occur (Millon, 2004). Sometimes, reinforcement levels are similar and this means that people will exhibit reinforcement value at its peak. Reinforcement value is thus normally referred to as being subjective (Millon, 2004). Differences exist between the manners, which people experience various events. For example, children would view punishment from their parents as being negative reinforcement. However, parents who do not make an effort to give their children positive attention, may experience are different reinforcement. The children might in turn attempt to punish their parents, as they believe that they have been neglected. Future reinforces are the ones responsible for giving value to any reinforcements, which take place (Millon, 2004). Minimal goal refers to reinforcement that has a value, which is positive and is least in amount. People believe that they have achieved success once they exceed or equal their goals (Millon, 2004).
Psychological Situation
In Rotter’s social learning theory model, psychological situation does not appear a lot. Rotter believes that a situation is often interpreted differently by people. The environment is often viewed depending on one’s subjective interpretation, instead of basing it on stimuli. In turn, behavior is determined by how people want their lives to be (Haggbloom, 2002).
Healthy Personality
According to Rotter, individuals have various personality development rates and they can either be unhealthy of healthy (Bradberry, 2007). Through coming up with his variables, it is possible to know how the latter and the former occur. For example, if people have expectancies, which are low, they will not do much to attempt to change their behaviors. Things they want to accomplish will fail as they do not make an attempt to succeed. Furthermore, when they realize that they have failed, they are affirmed of their low expectancies. He refers to this as being a cycle that is vicious (Bradberry, 2007). Therapists who use social learning seek to increase reinforcement among their clients. People can have a healthy development. So long as they establish goals and work hard towards achieving them, they are assured of success (Bradberry, 2007). In order to have a healthy personality, therapists seek to make sure their clients eliminate their low expectancies and change their goals. In turn, healthy development will be easily achieved (Bradberry, 2007).
Research
While coming up with the social learning theory, Rotter used various hypotheses in his methodology. The predictive formula combines the Reinforcement Value, Behavior Potential and Expectancy. This formula is expressed as BP=f (E & RV) and he used it in order to interpret people’s behaviors based on various probabilities (Lombardo, & Foschi, 2003). The other methodology used by him is by the locus of control, which deals with control reinforcement. It refers to how people can be classified into external and internal continuum (Lombardo, & Foschi, 2003). For example, those who have a locus of control, which is internally strong, are aware that they control their reinforcement. Lastly, Rotter used therapy as a methodology in his research. This helped him in finding out how people’s personality varies depending on their environment (Mearns, 2012).
Critique
There are many psychologists who have progressed with the research done by Rotter concerning personality. Rotter had come up with a framework, which is flexible, and can today still be used in further research. Some personality researchers such as Mearns and Catanzaro have made effective use of the social learning theory (Millon, 2004). They have in turn come up with regulations that concern negative mood known as (NMR) (Millon, 2004). The latter is used to define expectancies, which are usually generalized. The NMR expectancies dictate that when people have negative moods, they have the ability to control it. Furthermore, the researchers follow Rotter’s theory in giving explanations regarding events (Millon, 2004). They have vital information regarding outcomes and coping with events, which are upsetting. This affects people’s health and mood in many ways. Personality theorists hold in high regard the social learning theory by Rotter (Millon, 2004).
Application
The social learning theory is widely used in many sectors due to its many benefits. For example, at the work place, many employers use the theory in order to influence positive behavior among the employees. The employers seek to find ways to motivate their employees to make sure that they become productive. Some of the motivation methods used is increasing salaries, organizing parties, as well as creating excellent work environments for the employees (Bradberry, 2007). In turn, the employees will work hard towards ensuring that they achieve the organizations goals, as they have been offered incentives (Bradberry, 2007). Another example is at school whereby, students are given goals that they have to accomplish. Teachers often set standards, which students should seek to achieve. Moreover, the students are promised a successful future if they pass their examinations. Students strive to achieve the set goals as they have been motivated by the future success. The social learning theory is thus used in many different settings as well as environments (Bradberry, 2007).
Personal Response
There are many situations in a student’s life whereby, the social learning theory by Rotter is applicable. Students can use his theory in order to have a successful social and academic life while in school (Lombardo, & Foschi, 2003). For example, students should always strive to achieve change, which affects them positively in their lives. It is vital that students establish and set up goals, which are realistic. At the same time, their goals should not be extremely low, as this is not desirable. Once the latter has been established, the student will work hard towards achieving their goals. Also, students should not make their negative past life experiences dictate their lives. Instead, they should focus on events and experiences, which are positive. Students will be assured of being successful in all they seek to accomplish while in school (Lombardo, & Foschi, 2003).
Conclusion
In conclusion, it is indeed true that Julian Rotter has made notable achievements in matters concerning personality theories. In turn, he is regarded as being among the leading twentieth century eminent psychologists. His theory of social learning has given explanations of how people behave, while in various environments. Clinical psychologists use this personality theory when treating their clients. Its success is applauded by many, as most clients end up becoming successful. Indeed, Rotter’s social learning theory is one that is of extreme importance.
References
Haggbloom, S. J. et al. (2002). The 100 most eminent psychologists of the 20th century. Review of General Psychology, 6, 139-152.
Millon, Theodore (2004). Masters of the Mind. New York: John Wiley and Sons.
Mearns, Jack. (2012). HYPERLINK “http://psych.fullerton.edu/jmearns/rotter.htm” “The Social Learning Theory of Julian B. Rotter”. California State University, Fullerton. Retrieved from HYPERLINK “http://psych.fullerton.edu/jmearns/rotter.htm” http://psych.fullerton.edu/jmearns/rotter.htm
Bradberry, T. (2007). The Personality Code. New York: Putnam
Lombardo, Giovanni Pietro. & Foschi, Renato. (2003). “The concept of personality in 19th-century French and 20th-century American psychology”. History of Psychology 6, 2, 123–142.
Personal Statement
(Name)
(Instructors’ name)
(Course)
(Date)
Personal Statement
It is through education that a person attains freedom and respect from other people. I have had to work, in order to sustain the living expenses of my family and me, thus the reason for enrolling in an online university. It is then that I chose to study at the Strayer University, in its on line program. Three years went by, as I studied in a program thought to be web design, but unfortunately, this was not the case, as I came to find out. Luckily, I was invited to attend an interview at Colorado and could not miss out on this exciting opportunity. Graduation was to take place in a year’s time and this opportunity would be a stepping stone in developing my career. On the day of the interview, I got a rude shock after being informed that the course I had enrolled at the university was computer programming, and not web design. It dawned on me that the university had been dishonest, as for the past three years, I was undertaking a wrong program.
I am extremely strong willed as well as motivated, and this is the reason why the issue did not affect me as much. Instead, I decided to settle in Colorado and found a job working at a doctor’s office as a receptionist. There was no way that I could stop living my life and I consoled myself that at least, I had learnt computer programming, which might help me in the future. My work as a receptionist became a marvel to many, including the patients and the doctors. The doctor commended me for the manner, in which medical situations and patients were handled by me. It seems that my natural instincts of working with people in a medical environment were ignited. After working for some time, the doctor made me go with him during his many rounds, checking up on the patients. Many people delighted with my work, have encouraged me to seek a career, working as an assistant to a physician.
The information and recommendations that I have obtained from many different sources, is that Colorado State University is overwhelming. It seems that coming to Colorado is one of the best decisions ever made by me. My work place is conveniently located within a short distance from the university. My intense interest and passion is in helping patients get back their health. It is with the utmost sincerity and humility that I hope to enroll at the prestigious university. In turn, this will be a fresh beginning for me and will cherish it. The people who will benefit most are the community and especially those are not well off. I am actively involved in many sectors of volunteering to the community. My current work experience is an added advantage to me, and I am sure that you will consider this. In the future, I hope to advance my education by obtaining an MBA. My dream of working in a hospital, in top management would have been realized. In terms of academics, I can attest that I am a hardworking student, and this can be seen from my previous grades at Strayer University.
Colorado State University offers valuable educational and social well being for any student. This is the reason why I want to be associated with such an institution. I have high hopes that I will receive a positive feedback, as I attempt to realize my dream of being a physician’s assistant. Hopefully, I will soon be enrolled, and I will progress my career at the top leading institution in the United States.
Work Cited
“Suggested Personal Statement Topics.” Colorado State University Web. 25 Oct. 2011. < http://admissions.colostate.edu/futurefreshmen/essaytopics >.
