Recent orders
strategies_of_marketing
Strategies of marketing
Student’s Name
Institution’s Name
Strategies of marketing
This assignment, discusses the strategy of sales promotional tools and the rationale behind it. A business, however, has to consider certain aspects that affect the marketing of its products or services.
One of these aspects is competitive advantage. A business can have competitive advantage if for instance it has invested more in technology than its competitors and thus is able to reach a wider target market via platforms such as social media or email marketing.
A successful marketing strategy must also consider what influences the buying decisions of consumers. When I make a purchase, I consider issues such as the budget and the brand of what I am buying which is based on my loyalty. A business must consider the demography of its consumers when marketing their products.
The target market is also critical as it is who the business is selling to. The strategy of targeting should the first action to undertake which will require one to understand the customer they are targeting and the best way to get to them and their attention (Pride & Ferrell, 2016).
Branding, packaging and pricing of product will determine the success of a sale. A consumer has to be able to tell apart similar products when buying otherwise a business may end up losing to the competition. For instance Coke and Pepsi, both soft drinks are branded, packaged and priced differently.
Chand (2016) explains that sales promotional tools consist of: consumer-oriented and trade-oriented. As a business, both tools should be applied in marketing. Consumer-oriented tools target existing and new consumers(para.3) by offering free samples(para.4),coupons(para.5), exchange schemes(para.6), discounts(para.7),premium offers(para.8) and personality promotions(para.9) and installment sales(para.10).As for trade –oriented sales tools, they target the dealer network of the company for motivation(para.11).The tools are: cash bonuses(para.12), stock return(para.13), credit terms(para.14), dealer conferences(para.15),dealer trophies(para.16) and push incentives (para.17).
References
Chand, S. (2016).Sales Promotion Tools: Consumer-Oriented and Trade-Oriented Sales Promotion. Retrieved from www.yourarticlelibrary.com/sales/sales-promotion-tools-consumer-oriented-and-trade-oriented-sales-promotion/323305/Pride, W. & Ferrell.O.C. (2016). Cengage Learning. Marketing.(18th.ed).
Historical information
Historical informationName
Date
The author
This document was written by a scholar of history. He seems to be reporting as a third person narrator. From his concluding remarks, it appears as if he is an online historian who collects and disseminates historical information.
Intended audience
This author was writing to all the people. He was targeting the whole community because he addressed the issue of public interest. In deed, World War I (WWI) still remains a topic of discussion up to date. It is not only relevant to the students, but to all people regardless of their age, expertise and the level of education.
Story line
The story line for this article is world peace. As recorded by the author, President Woodrow was addressing the US Congress on the importance of his country participating in restoring peace to the world. As he asserts, this would be through the signing of a peace treaty and subsequent establishment of the League of Nations.
Reason for writing the document
This document was written as part of collection of the world history. It’s in deed, important in the public domain because it makes important historical facts accessible to the general socially especially those able to access them through the internet.
Type of document
This is a text of speech. It gives a report of a real speech delivered by President Woodrow on 8th, January 1918 to the congress. The author only contributes in writing the introduction and acknowledging the source.
Basic assumptions made
In this document, the writer assumes that the reader knows all the information about the causes, course and effects of WW I. the other assumption is that the reader is aware of the role of US in the war.
Can I believe this document?
Yes. This document is real. All the information contained here are quite sensible. As Woodrow insists, this war only came to an end after the formation of the League of Treaty and provision of justice to the offended nations. It is through the implementation of the Fourteen Point Proposal that restored peace.
What can I learn about the society that produced this document?
This author must have come from a peace loving community. This is why his document is solely about peaceful negotiation process. The commitment of USA to human rights and justice shows that this community is democratic and concerned about the welfare of the entire world.
What does this document mean to me?
This document means that USA is one of the countries which ended WW I. Its commitments led to the formation of the League of Nations which ultimately led to the end of this brutal war and brought peace to the world once more.
STRATEGIES OF HANDLING CHILDREN WITH SPECIAL NEEDS
STRATEGIES OF HANDLING CHILDREN WITH SPECIAL NEEDS
Over the years children with special needs have been isolated from the so called “normal” children. Many schools have been built for such children so as to enable them get some education the same way as the normal children. Over a period of time the way children with special needs are handled has changed, thus the need for Strategies on how the children interest’s needs to be handled. This paper will discuss the strategies of how culture can be integrated to the benefit of children with special needs.
Supportive learning Environment
Different children with special needs, also needs different way of handling, just like normal children who may be weak in certain subjects may need remedial classes so as to be able to improve on those subjects. The first strategy is teaching the children the importance of appreciating the different cultures of one another. That can be achieved by putting aside a day that the children can be able to explain to the other children some of their cultural practices, by doing that the children will be able to understand certain issues. The issues can be things such as why some communities wear headscarfs all the time, by doing that the children will feel appreciated, thus providing the right environment for the children to learn (Ross, 2002).
Encouraging Competence
Children need to be encouraged by being told that they are competent, in doing so the children are able to develop self believe. That can be done by placing children from different cultures together, and making them to work together on issues concerning the different cultures. Giving examples of people who have done well from the various cultures will give the children the urge to do well. This will give the children hope of performing better in life even though they may have some special care and needs (Nettles, 2000).
Encouraging positive relationships
Encouraging the children to participate in activities that encourage friendship is vital in dealing with the children with special needs. The activities can be drawn from the various cultures’ of the children; such activities can be reading of stories from the different cultures together. The children with special needs will also feel loved as they will not be isolated, but they will be accommodated no matter what their special needs are (Hutchinson, 2002).
Participation opportunities
Giving the children the opportunity to participate in different cultural activities enhances the children understanding of the different cultures. In doing so the children will be encouraged to feel proud of their cultures as well as respecting the culture of the others. The children will also develop courage among the children. Courage is very vital to the children as they will always aim higher in life and as a result they may end up doing things that they thought they would have never achieved. The children knowledge on different cultures will also have increased (Ross, 2002).
Conclusion
As preschool teacher the strategies above will enable even the teacher to understand the different cultures of the different children. Understanding the cultures will enable the teacher to be able to know the best way to handle the children. The children with special have to be treated with care but not isolation. The strategies discussed will be able to motivate children with various special needs, as they will all feel important to the community no matter what their special needs are.
Reference
Ross, C., & Specht, J. (2002). Focus On…Strategies for including children in the classroom., 2(1).London, ON: Research Alliance for Children with Special Needs.
Hutchinson, N.L. (2002). Inclusion of exceptional learners in Canadian schools. Toronto, Canada: Prentice Hall.
Nettles, S. M., Mucherah, W., & Jones, D. S. (2000). Understanding resilience: The role of social resources. Journal of Education for Students Placed at Risk, 5(1&2), 47-60.