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Strategic And Organizational Human Resource Management
Strategic And Organizational Human Resource Management
Introduction
The backbone of any organization is formed by the people it engages in the day to day of its key activities. According to Armstrong (2003) people engaged in the day to day organizational activities need to be strategically placed so as create a coherent organizational culture that can propel an organization into the right path towards the quest for success and realization of the set goals and objectives. As such, the element of strategic and organizational human resource management (HRM) in an organization is multifaceted. It encompasses the sound recruitment, training, allocation, motivation, and development of employees in a bid to achieve both the short and long term organizational goals and objectives. In extension, how an organization through its HRM department juggles these independent yet complimentary people management tasks greatly determines its overall success as none is more special than the others. This paper covers the HRM task of recruiting. To achieve this, the paper uses the case of Wyessjay, a prosperous enterprise based on the outskirts of the York that is at the verge of expansion. As expected, the company needs to recruit new workers to fill the newly created vacancies in its HRM department who can positively contribute toward the achievement of the newly restructured organizational goals and objectives. Precisely, the paper will address among other things, the job roles, person specifications, job description, and advertisement for roles. These hiring practices will be laced with relevant recruitment theories so as to bring out well supported arguments through out the paper. It will be argued that identifying and testing potential employees’ competency and preparedness to carryout organizational tasks encompasses a gamut of rigorous exercises such as interviews, team games, and individual questionnaires that are aimed at eliciting candidates’ deep seated emotions, skills, knowledge, and attitudes.
The Case Study
Wyessjay is a rapidly expanding business enterprise that is located at the outskirts of the York. At the moment the company is contemplating expanding its business activities to the next level. Apparently, to achieve this feat the company requires new human capital, precisely a HRM officer to assist the overall HR manager in the smooth discharge of HRM responsibilities. Therefore, this scenario calls for the immediate hiring of skilled and visionary person who will play the key roles of coordinating the other organizational resources, discerning and correcting organizational anomalies as well as contributing to the overall creation of goods and services (Hannagan, 2002; Bratton and Gold, 2003, pp.9-12). As such, the organization needs to carryout a rigorous hiring process that capable of identifying and subjecting to test potential candidates who can assist in the realization of the new expansionist goals (Cheatle, 2001). Given that the firm is in the process of expanding its business activities, the demand for new and reliable HRM officer who can work under minimal and extreme pressure while in both group and individual situations cannot be overemphasized (Mabey, Soloman and Storey, 1999). Needless to say these sound recruitment procedures should completely test the skills, knowledge, and attitudes of the potential candidate. Furthermore, the evaluation of these three core facets of knowledge, skills, and attitude should be extensively carried out as they carry with them many smaller workplace specific qualities such, intelligence, preparedness, experience, social skills, academic qualification and many more others that are equally important and therefore need to be checked to ascertain the magnitude of their manifestation in the potential candidates (Hall and Taylor, 2002). For instance, candidate needs to be given small instructions about key job tasks that they will be expected to carry out once they are fully engaged. Their understanding of the instructions should then be tested before new instructions are issued out so as to test the magnitude of their comprehension and how they can fair in following a series of set instructions (Bratton and Gold, 2007). Candidates should also be challenged to test their response to sensitive and mind boggling instructions as well as their overall preparedness in absorbing pressure. In a nutshell, competency of potential candidates should not be compromised as employees who possess exceptional skills, knowledge, and attitudes are not capable of discerning at taking appropriate actions on critical organizational situations but are better positioned to heavily invest in improving and broadening their skills and therefore are capable of remaining relevant in the face of dynamic organizational tasks. In essence subjecting candidates to rigorous recruitment procedures goes a long way in identifying these human capital prerequisite traits (Losey, 1999, 100).
The Recruitment Exercise in a Brief
Drawing from the notion that that organizations’ should endeavor to create strong employee foundations so as to guarantee a bright future, the structuring of the HR officer job specifications were a true reflection of Wyessjay’s future expansionist goals (Torrington and Hall, 1998). In extension, this notion also played a key role in shaping the overall hiring process which comprised a number procedures starting from development of the job descriptions through preparation of job adverts, to placement of such adverts in the media, checking of applications forms, sending interview invitations to shortlisted candidates, arranging interviews venues, conducting interviews and the assessment centers, selecting qualified candidates and informing them of their success. Multiple testing instruments were used to test these multiple qualities, they included verbal and written interviews, psychometric tests, as well as team exercises were all employed. The multiple testing was meant to predict the future job performance of the individual candidates as they created almost similar job situations. For instance, the candidates were tested on their overall responsiveness, emotional stability, the ability to relate with strangers, how they made decisions on relatively sensitive and urgent issues, how they handled workplace stress, their overall assessment capabilities on workplace emergencies, as well as their ability to pick out constructive discussions with colleagues at workplace (Bratton and Gold, 2007). Apart from providing the best opportunity to gauge what the candidates were capable of doing relative to what they said they could do, these several testing instruments also created friendly environments capable of enhancing maximum candidate interactions. Such friendly interactions enhanced the candidates’ opportunities for sharing knowledge, and reinforcing positive advancement of worthwhile skills and knowledge toward the achievement of key recruitment tasks. As a matter of fact, Armstrong (2003) opines that, employees tend to learn and shape their behaviors traits based on their immediate social environment.
The placement of the HR officer’s job specifications in the media was done in consultation with the contemporary HRM trends. The job specifications encompassed a wide range of responsibilities pertinent with these changing HR tasks; for instance, the potential candidate was required to possess some basics in finance as well as a gamut of other HRM emerging issues. As a matter of fact, the wisdom to prepare the job specifications brief was advised by the conventional notion that HRM practices of the yesteryears have greatly been eroded by the constantly emerging issue. As a matter of fact, there have been significant changes in the method of hiring and organizing employees in the UK. These new changes are greatly superior to the existing ones and form the contemporary public policy on Personnel management in the UK (Bratton and Gold, 2007). As such, employers’ need to fulfill some of these demands so as to be seen to be cultivating and upholding the welfare of the employees (Blyton and Turnbull, 1992; Hannagan, 2002). From a different perspective these policy changes also affected the side of employees. For instance, the labor market became very competitive as each employers struggled to get the best qualified in terms of academic and workplace experiences, ultimately high levels of academic and work-related experiences became the flagship of any recruitment exercises more those in the HRM department. For example, a HR Officer who will be called upon to perform key HRM tasks such assisting the overall HR manager in creating job specifications and hiring procedures requires persons with high academic qualification, great experience, as well as high intelligence. In fact, due to the sensitive nature of the HRM in organizations, the position of the HR manager has been subject to both labor market trends and policy changes in the recent years. Furthermore, it is true that many organizations have realized the need of having strong HRM departments that can successfully absorb the concerted pressures labor organizing blocs (Bratton and Gold, 2007, p.9).
It is understandable that the ability to grasp instructions and carryout the respective responsibilities is determined by the level of intelligence quotient (IQ) of an individual. Whereas factors such as drilling as well as individualized instructional experiences may assist in increasing the ability to perfect on given tasks, individuals tend to work within the dictates of their IQ. As such, it is only fair to assert that all people cannot perform in similar ways, they cannot absorb stress in similar capacities, and that they can only deliver tasks that are within their mental capabilities. The acknowledgement of IQ limitations and/or generosity is a key facet of HRM as it determines the extent which individuals or even group of employees existing skills, knowledge and attitudes should be improved or even modified so as to suit the given organizational tasks. Moreover, during the hiring process candidates should be taken through a series of recruitment procedures to ensure that every detail of their IQ capabilities is determined and respective decisions made regarding who can fit in what position, and who cannot. As a matter of fact, the deliberate use of a series of tests and exercises in the assessment centers was meant to accord every candidate ample time acquaint themselves with the job specifications and react to the m accordingly (Losey, 1999).
Moreover the tests were organized in a systematic manner so as to capture the candidates’ competencies in a gradual and ascending manner begging with easy but objective test-questions that were meant to capture the general attention of the candidates and proceeding to more complex test-questions meant to test the finer details of the candidates’ competencies. This was meant to eliminate potential biasness among the candidates given that some had higher IQ than others. In extension, the graduated test procedure provided the opportunity to test important organizational virtues such as the patience of the candidates as well as their ability to apply clues to solving complex HRM tasks. Given that most HRM tasks involves direct and strategic placement of persons there was need to test the experience part of the candidates. Furthermore, basing on the conventional wisdom that job-specific experience goes beyond the outright intelligence and education capabilities which candidates may boast of (Holden and Claydon, 2004), it was indeed very crucial to ascertain the candidates level of handling sensitive HRM tasks such solving workplace interpersonal conflicts in a practical manner. On the other hand, in to order to get a detailed view of the candidates’ capabilities it was deemed necessary to test the candidates academic qualifications by cross checking their academic documents and subjecting them a few oral questions about their former schools such what leadership roles they held, why they chose to pursue business related courses, etc. This part of the testing procedure served to ascertain the authenticity of the candidates’ academic qualifications as well as their attitude towards the HRM profession. Conclusively, owing to the fact that employee competency at the HRM level is a wide facet with a wide flagship these seemingly rigorous hiring procedures were justified. As a matter of fact, in HRM circles, competency overrides the intelligence quotient, academic qualifications, and the workplace specific experiences that potential candidates may possess – it encompasses the sum total of a persons intelligence, education, as well as experience and therefore, an academically qualified person may still not be fit to feel an HRM position particularly at the HRM Officer level (Losey, 1999, p. 100-101).
For instance, based on Fletcher (1986), interviews are a form of practical interaction between the employers and the potential employees as they accord each party an opportunity to physically learn and discern salient features about each other. Most importantly they give the employer a physical impression of the candidates’ capabilities in initiating verbal conversations and reacting stimulus. Furthermore, based on empirical data it has been advanced that about 55 percent of impressions during first time encounters are based on the physical appearance and behavior, about 38 percent of first encounters impressions are based on what is spoken, with a paltry seven percent impressions being made from what is said. Therefore subjecting candidates to concerted interview drills was meant expose their internal and true “selves” (Corfield, 2002). On the other hand, the use of team games was very crucial as it offered the candidates an opportunity to learn about each others capabilities relative to the overall job specifications. This enabled them to critically evaluate themselves and adjust accordingly to the next interview stages and hence improving their opportunities of achieving excellence at the long run. Moreover, the team games gave the interviewers the opportunity to closely monitor the candidates’ general behavior codes in typical organizational situations while with their colleagues. The team game together with the oral and written interviews comprised the organizational benchmark that was used to scale down the number of the candidates to a smaller figure to proceed to the next stage (Jago, 1996). As a matter of fact, since it has been evidentially pointed out that candidates may be tempted to give out untrue answers or even use guesswork in answering interview questions, these two procedures that in essence were the hallmarks of this seemingly rigorous hiring procedure served as a barometer for detecting candidates who may have tried to use false information to paint a good picture about their capabilities. The answers given to all the verbal and written questions were compiled together and juxtaposed against the group game results to determine which candidates were honest and consistent with their answers and which one were not (Torrington and Hall, 1998).
It can be argued with commanding confidence that there it was very important to expose the candidates to typical organizational experiences so as to test their ability to fit into Wyessjay’s multifaceted HRM department. Going by the job specifications for the post of the HR Officer as outlined in the job role and job specifications documents it was clear that the targeted HR officer should be a person with multiple skills and the capability to successfully juggle HRM tasks with other organizational tasks as may be required (Graham and Bennet, 1998). However, from a different point of view it can be argued that the grilling candidates was not only beneficial to the company but also it prepared the candidates on diverse workplace operations and hence improving their chances of ascending along the organizational ladders and ultimately. Most importantly, it was necessary in reducing potential employee discontent as a result of them being assigned tasks that did not fit their career goals. In the long run, this practice would reduce employee turnover as there will be increase labor mobility and hence no cases of job stagnation (Hall and Taylor, 2002). From a workplace perspective, it can be boldly asserted that part of the duties of the HR officers involves interpreting and key employment legislations and their effects on the organizational activities. As such, there was need to indulge the candidates in more concerted interview procedures to that they gained a general idea of the workplace issues that they will be dealing with in the field. For instance, based on the Health & Safety at Work Act of 1974, it is assumed that every staff member is supposed to ensure their security and safety all the time. Moreover, the legislation requires individuals to exercise great care and corner when at the workplace by ensuring that even the health of the others is directly determined by their actions. Ultimately employees are expected to collaborate with each other so as to ensure that workplace environments are kept secure and peacefully to live all the time.
Weaknesses of the Hiring Procedures
During the hiring process some of the procedures did not roll out well as expected as a result of a number of reasons from both the part of the candidates and the interviewers. For instance, though assessment centers were arranged for several candidates the turnout was relatively low and hence a repeat assessment center was necessary. It was also observed that some candidates were not participative as it should have been and hence the assessment consumed less time than was scheduled. These glaring drawbacks were compounded with the expected disadvantages of using assessment centers as the main instrument in conducting job interviews. Needless to say the overall organization and facilitation of the assessment centers consumed a lot of time and money. Rooms had to be hired given that Wyessjay has limited amount of conference rooms to accommodate such involving group activities. There were cases of abnormal build up of anxiety among the candidates, a thing that affected the general individual- presentations by the candidates during the interviews and group activities. Nonetheless, the greatest drawback experienced was the apparent apathy on some candidates who only contribute very little toward the general interview activities for reasons that could not be easily diagnosed. Lastly, there was no practical proof on the authenticity of personal information collected as the candidates might have been tempted to exaggerate their capabilities in achieving certain feats. Some these drawbacks were occasioned by the lack of proper preparations and planning on the part of the interviewers particularly on the areas of group activities where it was not noted that the candidates experienced a lot challenges in determining the expected behavior changes and the best way to pursue such behaviors.
Conclusion
There is no doubt that sound HRM practices can turn a non-performing organization into a profit making machine. The opposite is also very true, that organizations whose performances are on a nose dive may be experiencing low employee morale or even the employees lack the prerequisites skills, knowledge, and attitudes to carry out key organizational tasks. In order to form strong HRM teams there is need to engage highly competent persons capable of juggling an organization’s human capital with other types of resources with the aim of creating goods and services in an efficient and effective manner. Strong HRM teams should be made up of highly qualified and ready persons who regularly trained, motivated, and strategically positioned persons who can take up any HRM responsibility and deliver accordingly. Apparently, to achieve this seemingly “easy” endeavor organizations’ must initiate and strive to uphold the core employment cycle procedures. For instance, new employees need to be fully trained and oriented to enhance their ability to understand and subscribe to the unique organizational cultures as well as to develop the sense of patriotism and longevity. However, this cannot be achieved if an organization is not wiling to invest heavily into enhancing a smooth flow of all these important procedures. Conclusively, strategic HRM demands that organizations should work toward the building of strong HRM teams which then can enhance the overall organizing and juggling of the human capital with other key resources in an organization. As such, it is hereby advanced that HRM snap checks needs to be conducted regularly so as to determine the overall employee morale and preparedness.
References List
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Bratton, J. & Gold, J., 2003, ‘Human resource management: Theory and practice.” Rutledge.
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Corfield, R.2002, ‘Successful Interview Skills (3rd ed.)’, Kogan Page, London
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Jago, A. 1996, ‘Librarian Career Development.’ Selecting Your Team: How To Find The Right People, 4(3): 27-31.
Losey, M.R., summer, 1999, ‘Mastering the competencies of HR management’ Human Resource Management, 38(2): 99-102.
Mabey, C, Soloman, G, & Storey, J, 1999, ‘Human resource management: A strategic introduction’, 2nd ed., Blackwell.
Torrington, Dd., & Hall, l.1998, ‘Human Resource Management (4th ed.)’, Prentice Hall.
Strategic Analysis Qantas
Strategic Analysis: Qantas
Contents
TOC o “1-3” h z u Company Overview PAGEREF _Toc378157081 h 1Strategic SWOT Analysis PAGEREF _Toc378157082 h 1Strengths PAGEREF _Toc378157083 h 1Opportunities PAGEREF _Toc378157085 h 2Threats PAGEREF _Toc378157086 h 2
Company OverviewQantas was founded in 1920, in Queensland outback and has now grown to become Australia’s largest international and domestic airline. It operates flights that are regional, domestic and international through its various airline brands . Qantas Airways Limited is part of the larger Qantas Group which include subsidiary businesses such as Qantaslink, JetStar, Qantas Holidays, Q Catering, Qantas Freight and Express Ground Handling. Qantas currently has a 143 strong fleet which flies to around 41 destinations around the world. Qantas also employs 35,700 people with 93 percent based in Australia ,being true to their slogan and representing the Spirit of Australia (http://www.qantas.com.au). Qantas is registered as a private company limited by shares. Its major stakeholders can be considered as its shareholders, employees, customers, business partners and community. They also have indirect stakeholders in the form of academics, media persons and government and non governmental organizations all of whom impact the company’s business strategies and thereby its performance (Aulenbach, 2007)
Strategic SWOT AnalysisStrengthsQantas has a strong home base in Australia, which has been built over the years especially with its domestic services handling 65% of all domestic market. In Australia, 18% of all international traffic is through Qantas.
Qantas’s partnership with other airlines such as American Airlines, Cathay Pacific, Air Jordanian, Singapore Airlines through Oneworld Alliance where passengers are given incentives for flying with member airlines and allowing them also to make easy transfers on connecting flights. This strategically helps the airline cut costs by helping each other in terms of marketing, online ticketing facilities and maintenance and using it to provide value for customers.
Qantas approach of diversifying business by expanding into various budgeted airlines and also ancillary activities within the airlines industry gives it an economical edge of stability and also internal resourcefulness. For example: Qantas Group owns Q Catering which is a business unit that helps centralize meal production for the aviation industry . This allows for Qantas to save on costs and additional logistics involved in hiring external catering for their needs.
The advantage of being a home grown national airline and its almost 100 years of experience in Australian aviation is one of its strengths as it gives them irreplaceable experience, strong local reputation and also leading in technology and services.Weaknesses
Recent reports of engine malfunctions and issues of air safety can negatively affect their image in terms of being reliability and safety and might cause a downward plunge in sales.
The industrial dispute that resulted in Qantas grounding and bringing to a halt all its operations in Oct 2011 created a massive loss for the company that had repercussions. This action can possibly lead to unrest among their employees and a general dissatisfaction within its working force. The company was also hit by a strike in 2009 which caused major delays and inconvenience,
OpportunitiesQantas has the opportunity to expand its international operations into untapped markets in Asia and far east where there are emerging hubs and potential hubs are being established. A recent development has been a deal signed with China Eastern to plan a low cost carrier for that region.
The strong Australian dollar gives Qantas an advantage over its other international competitors.
Its dominance in the domestic market is an opportunity they can exploit to their advantage.
ThreatsThe main threat is the possibility of pro-australia air bills being passed which will result in Qantas having to cut services and jobs and focus its main activity within Australia itself. This would according to the CEO Alan Joyce curb their freedom to be competitive when they need it the most to adapt and survive.
Rising fuel costs which have risen 26% in the last quarter of 2011 is proving to pose a threat to its operational cost budget.
The rise of low cost carriers and its popularity in the growing hubs of the Middle East and Asia are proving to bring down demand
High competition that Qantas has to face in the international market and main emerging hubs especially from other government backed airlines in these regions.
Strategic Analysis of Outback Steakhouse
Strategic Analysis of Outback Steakhouse
Student’s Name
Institution
Strategic Analysis of Outback Steakhouse
Outback steakhouse is an Australian themed American casual dining restaurant chains that offer a variety of chicken, ribs, pasta dishes, sea food and of course beef and steak which makes the large portion of the menu. The restaurants are based in Tampa and Florida and it has more than 1200 locations in more than 50s countries. The company was formed in 1988 by people who shared the same belief in hospitality, quality, fun, and sharing. The company is owned and operated by Bloomin Brands inc. along with other restaurants like Bonefish grill and Roy’s restaurants among others.
The strategy of outback steakhouse is to differentiate its restaurants through emphasis on high quality food and service, casual atmosphere, generous portions, and moderate prices.
Outback has several main competitors like Sizzler, Ponderosa, Golden corral, Western Sizzling, Bonanza and McDonalds among others. Due to its performance and market share the company enjoys up to 17% of market share, however direct competition is posing threat to the company.
The average outback customer is an older evening dinner individuals who substitutes in-house consumption for a red meat for a good restaurant steak. The customers are loyal to the restaurant are willing to wait for more than 2 hours for a table over the weekend to purchase meals. The social-cultural factors like differing dietary preferences and needs have made expansion challenging internationally by. Local rules, work practices, customs, and other factors also differ from place to place.
The company is customer oriented and offers his customers various gift cards that fit their different needs. The cards range from pre-made gift cards, corporate bulk purchases, celebration gift cards to design your own gift cards. There is an offer program that allows customers to get special treatment all year round and this can be applied for online. There is also an operation efficiency provided by well-designed easily accessible website with online ordering option. Through the website the customers are able to order for their meals online and have them delivered at their door steps and at their convenience. The outlets are in distributed across the nation making the products easily accessible to the customers CITATION Rob11 l 1033 (Robinson, 2011).
The restaurant uses different strategies in its sales; the company has two blimps, the Bloomin Onion I and Bloomin Onion II that are used for advertisement and observation. The company ran a media campaign for several years with an Australian-themed variation. Outback also offers wide range of food products ranging from beef products to fresh fish products.
As part of the business strategy, the organization intends to continue with expansion of restaurants. The development schedule needs construction of more than 30 new restaurants. The operation results of the company could be affected by shortages and interruption in supply chain and delivery of fresh food products. There are also many unforeseen risks as a result of many outsourced accounting processes. Public reactions to outbreaks and flu viruses could adversely affect the business CITATION Ede13 l 1033 (Eden, 2013).
As at December 31, 2011 the company owned and operated 669 restaurants and 106 were franchised across 49 states. Alcoholic beverages account for approximately 15% of the consolidated restaurant sales. As at December 2011 the company had a total of 85000 employees with 825 at corporate level. As at December 2011, the company had an outstanding debt of 1.0 billion. There was an increment of 5.9% in consolidated revenue collected and a total of 15 restaurants were opened and 11 closed. In the year ended December 2011, a total of 717 million dollars income was generated up from 114.8 million dollars in the previous year. There were sales increment of 7.0% up from 2.2% realized the previous year CITATION Sus11 l 1033 (Susskind, 2011).
Executive summary-steak house restaurant was first opened in 1988 in Tampa and Florida and the founders based their activities on best cost provide strategy and serving high quality range of food products especially steaks at affordable prices. It was considered the fastest growing restaurant chain in the first year of its operation with over 200 stores in 1995. The company has received many awards like the prestigious entrepreneur of the year award. The company is face d by critical strategic issues of continued growth and the company is in need of executing a balanced domestic and global expansion CITATION Fre10 l 1033 (Freeman, 2010).
Statement of the problem: outback steak house faces a problem of how to continue growing and has a large number of retained earnings and shareholders expecting stock dividends and explanations on the company’s progress. The company has a history of rapid continuous growth and growth strategy must be developed and communicated to the shareholders.
Causes of the problem: for a long period restaurants have not been viewed as a large growth industry. This has been contributed to by slower population growth and the rise in demand of prepared foods to relieve the working parents, changing taste as the population ages and the increasing domestic and international franchising and international expansion and growth of major fast food chains.
Decision criteria and Alternative Solutions: international franchising- this is a more proven expansion strategy both nationally and internationally. International franchising allows the company to easily control growth and customization of restaurants to the local market. Buy back domestic franchise – this method has been used by the company since 1992. The franchise stores only gives the company initial franchise fee. The company makes much more money from its owned stores than franchise CITATION Gom12 l 1033 (Gompers, 2012).
Reference
Gompers, P., Mugford, K., & Kim, J. D. (2012). Bain capital: Outback steakhouse. Harvard Business School Case study N2-212, 87.
Robinson, S. (2011). Inventing Australia for Americans: The rise of the Outback Steakhouse restaurant chain in the USA. The Journal of Popular Culture, 44(3), 545-562.
Susskind, A. M. (2011). How to Build Service Quality into Your Operation.
Berra, Y. (2011). MANAGING THE RISKS OF ENTREPRENEURIAL SUPPLY CHAINS. Creating Entrepreneurial Supply Chains: A Guide for Innovation and Growth, 143.
Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge University Press.
Wheelen, T. L., & Hunger, J. D. (2011). Concepts in strategic management and business policy. Pearson Education India.
Eden, C., & Ackermann, F. (2013). Making strategy: The journey of strategic management. Sage.
