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Emaar Company business profiling
Emaar Holding
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Date IntroductionEmaar is a standout amongst the most well known development organizations on the planet. Emaar is an open business entity. Emaar is a piece of the United Arab Emirates stock trade. It is likewise one of the few organizations of UAE. Which are a piece of the DOW JONES Americas. The organization was framed in 1997. It has had real influence in the improvement of Dubai since its joining, and it is currently the biggest land building organization in the inlet. It has the distinction of making a standout amongst the most well-known structures on the planet and even the tallest building of the world the Burj Khalifa. It has made different townships in and around Dubai itself and in the United Arab Emirates as a nation. It is renowned for building its way of life homes and giving top of the line lodging to the rich and the well-known. It has ended up acclaimed for giving different one stop answers for way of life issues. The organization trusts in quality generation through its way of life arrangements. It accepts that the best way to keep one’s clients glad is by providing for them the quality that nobody else can give. Emaar has fancied itself as all the more a way of life engineer as opposed to a land designer. The Emaar gathering began another organization under the name of Emaar universal in 2004. This organization was created 7 years after the first organization got built. Inside those 7 years Emaar gathering had indicated what it was equipped for doing and what it had in its psyche (Raphaeli & Gersten, 2008). However, it must be noted here that before Emaar global was created Emaar bunch did not have any business associations outside the United Arab Emirates. It was with the opening of Emaar global that Emaar gathering chose to enter the universal business. It was a move by Emaar gathering to lessen the danger of working inside the United Arab Emirates and in the bay nations itself on the grounds that risks were that the business sector in these nations would soak in the advancing 10-15 years. So the organization needed to differentiate and investigate new markets. In addition this would guarantee maintained advancement of the firm itself later on.
Mission
The Emaar Properties has an one fold mission of changing the organization into an one stop and a worldwide arrangement supplier for the great way of life including the homes, recreation, wellbeing, instruction, work, play, industry, and so on.Vision
The vision of the Emaar gathering is the change of the organization from simply the land improvement to turn into a standout amongst the most important way of life designers on the planet.Staff ProfileThe organization is led by one the CEO of the organization. He is the head of the Emaar groups around the world. Currently the head CEO of the organization is Mohamed Ali Alabbar. After the CEO is the Vice Chairman of the board. He is directly responsible and answers to the CEO of the company. The other executive below is the director of the group. The organization has other 8 directors of the organization who are directed to lead the organization departments.
Emiratis Employment StrategyThe Emaar Employment Strategy is in line with the Government of UAE dedication to emiratis especially those confronting hindrances to employment, get the data and addition the aptitudes, work experience and capacities they have to make a fruitful move into the work market. The Emaar Employment Strategy is fabricated around need subjects under the four mainstays of employability, business enterprise, flexibility and equivalent open doors. Every year, the Member States draw up National Action Plans on Employment actualizing these expansive strategy rules. The Commission and the Council examine the and the results, introduced in a Joint Employment Report, serve as a premise for prioritising and making suggestions to Member States in appreciation of their work arrangements.
DepartmentMy department of choice was the Human resource department. This is because the department is concerned about the welfare of the people. I have all it takes to be in the department as I have skills in communication and human cohesion. I noted that this will help me crave my career to the top levels and one time to be the head of such institution as an HR manager. I would like to take my major in Human resource management.
Functions and activities of ADIBIn this paper I will concentrate on Emaar that is viewed as a standout amongst the most vital players in the UAE real-estate market and it is viewed as the pioneer in the developing sector. Amid the most recent decade, Emaar has attained to numerous super ventures like Dubai Mall, Burj Khalifa, The Meadows, Emaar Towers and numerous different undertakings that assist in creating the new picture of Dubai as a centre of tourism and monetary operation of the GCC and the Middle East. In addition, to the above roles, the organization is also one of the leading firms in the world that has the best Corporate social responsibility programs (Charney, 2005). The company noted to support various programs in the country such as support of sport organizations, construction of education institution as well as support of orphan children.
In addition to the above roles or functions of the organization, the company is also on the eve of supporting other functions and roles.
ConclusionI feel like working with Emaar because it offers me the needed work expose that could be used towards my career success. I love the roles that have been undertaken in the company. Changing the world to a place that can accommodate the people is a point of my success as well as my career endevous Having better leadership skills is an added advantage towards working in the construction firm. This will help me shape my career goal of being the best Human Resource Director.
References
Charney, I. (2005). Reflections on the Post‐WTC Skyline: Manhattan and Elsewhere. International Journal of Urban and Regional Research, 29(1), 172-179.
Properties, E. (2005). Burj Dubai’s climb to Floor Five lays foundation for global chain of Armani hotels. Press release (August). http://www. emaar. com/MediaCenter/PressReleases/August31. asp.
Raphaeli, N., & Gersten, B. (2008). Sovereign Wealth Funds: Investment Vehicles for the Persian Guff Countries. Middle East Quarterly, 15(2).
EMAAR company analysis
Emaar Company
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Table of Contents
TOC o “1-3” h z u HYPERLINK l “_Toc389685837” INTRODUCTION PAGEREF _Toc389685837 h 3
HYPERLINK l “_Toc389685838” STRATEGY PAGEREF _Toc389685838 h 3
HYPERLINK l “_Toc389685839” Company Mission PAGEREF _Toc389685839 h 3
HYPERLINK l “_Toc389685840” Company Vision PAGEREF _Toc389685840 h 3
HYPERLINK l “_Toc389685841” Company Strategy PAGEREF _Toc389685841 h 3
HYPERLINK l “_Toc389685842” Customer Focus PAGEREF _Toc389685842 h 4
HYPERLINK l “_Toc389685843” Positive work Environment and Employee Development PAGEREF _Toc389685843 h 4
HYPERLINK l “_Toc389685844” Social Responsibility PAGEREF _Toc389685844 h 4
HYPERLINK l “_Toc389685845” CAPACITY PLANNING PAGEREF _Toc389685845 h 5
HYPERLINK l “_Toc389685846” PROCESS DESIGN PAGEREF _Toc389685846 h 5
HYPERLINK l “_Toc389685847” INTERNET AND WEB BASED APPLICATION PAGEREF _Toc389685847 h 5
HYPERLINK l “_Toc389685848” LOCATION PAGEREF _Toc389685848 h 6
HYPERLINK l “_Toc389685849” SUPPLY CHAIN MANAGEMENT PAGEREF _Toc389685849 h 6
HYPERLINK l “_Toc389685850” RECOMMENDATIONS AND CONCLUSION PAGEREF _Toc389685850 h 7
HYPERLINK l “_Toc389685851” Recommendations PAGEREF _Toc389685851 h 7
HYPERLINK l “_Toc389685852” Conclusion PAGEREF _Toc389685852 h 7
HYPERLINK l “_Toc389685853” References PAGEREF _Toc389685853 h 8
INTRODUCTION
Emaar Properties is a business company based in United Arab Emirates. The company is a Public Joint Stock Company listed among the Dubai Financial Market. The company was established in 1997 with an initial capital of 1 billion AED. The company is the largest real estate and land developer in the Persian Gulf region (Emaar Properties, 2005).). The company’s activity include property management services, health care, education, hospitability services, financial service provider and property development and investment. One of the great issue to address is that in 2007 the government of Dubai gained shares of the company after exchanging land worth 25 billion AED worth of Stock giving it 35% of shares.
With more than 15,000 homes of asset, Emaar has various projects under various stages of development in Dubai and the entire UAE. The company is currently the owner and manager of Diamond and Gold Park. Among the most promising projects of Emaar started in 1998, costing them more than US$23 billion (AED 80 billion) which comprises, Burj Khalifa; the tallest building in the world that was completed in 2009, The Old Town Island, The Old Town, The Lofts and the Dubai Mall amid gardens, landscape parks, and Man-made lakes. Located in Burj Khalifa, Residences Dubai and Armani Hotel that can host more than 200 quests, restaurants and covering more than 45,000 m² are other investments developed by Emaar.
The company also owns other blocks of apartments in the greens, as well as lakes and Villas that are rented to tenants. Nevertheless, the Dubai government has fixed Laws up to 50% below the normal prevailing level in the market. The company is ranked the 15th in the world among the top real estate most promising companies.
STRATEGYCompany MissionThe mission of the company is to change Emaar into a global solution provider for life that includes work, leisure, play, education, finance, industry, homes and many more life needs and demands. The Emaar of tomorrow ought to change “The Quality of Life across the Globe”
Company VisionThe vision of the company is its change or transformation into most valuable lifestyle developers in the world that goes past real estate development.
Company StrategyIn order to become one of the most valuable companies around the globe, Emaar will opt to a strategy of business segmentation to offer business clusters that function as different growth engines. The growth engines will converge and grow into a whole entity called The Emaar Group PJSC. The following are the corporate strategies that the company has adopted:
Customer FocusCustomers are very important people since they are the source of revenue; they are the ambassadors of the company brand and lifeblood of the organization. We understand that without the customers they would not be Emaar and for these reason we highly value them, we work extra hard to ensure we meet their demand and quality. One of the key issues to consider with our clients is to understand and listen to them. The central goal of the company is to give the customers or clients what they need and when they need it. For a customers, the relationship we have with them is all that makes us prosper thus, our relationship does not end when we sell them a home, but it is the beginning of our relationship. Since Emaar is a lifetime brand, it works to improve the lives of the clients or customers
Positive work Environment and Employee DevelopmentEmaar Company struggles to offer excellent customer services and high quality products to the target market as well as the current market it has. To make sure that these are met, the company ensures that its employees are with the required skills and knowledge via day to day experiences and training that they undertake regularly within the company. In addition, they encourage their employees to take part in various development seminars offers by the company or other organizations. The company is committed to offer its employees with necessary support and ample opportunities with confidence and pride for career promotion or advancement. Emaar is an equal chance or opportunity employer that believes in strength via diversity and also offer much more than Job, it also offers a chance to grow.
Social Responsibility
This is a strategy that the company plans to give back to the society. The company does this with every project it takes. In order to do this in the best way possible we give people places to live, play and learn (Building and sponsoring schools). We construct or develop the environment the people live hence enriching their lives. We develop other amenities such as pools, play grounds and walkways where household spend time together to improve their lives. After Emaar enters the emerging via development it stimulates investment and offers job opportunities to all it meets or engages. The company also undertakes social projects such as the one it did in Indonesia after the earthquake and will continue to assist people with their existing resources where it can. At Emaar we believe that Social Responsibility is part of the company.
CAPACITY PLANNINGCapacity planning is the use of available resources of a company or organization by projecting n the available production needs. Capacity Planning has been adopted in the Emaar is various forms such as storage, computer network, manufacturing and work force maintenance among other things (El-Gamal & Jaffe, 2009). The company also uses capacity planning because of logistical and financial benefits that it provides. The company has well established capacity planning hence it does not need more capacity planning. Currently at Emaar, the company outlines the equipment and personnel the company needs in order to attain goals and maintain current operations.
PROCESS DESIGNThe type of process design that Emaar uses is batch processing. This is the execution of a series of Jobs or programs on a computer with manual intervention. Jobs are programs such that they are run without human intervention or interaction. All the input parameters are defined via command-line arguments, job control language and control files. This is completely different from online programs that request users to key in inputs. The input data are collected into batches or set of records. The company is managing the process design very well since it includes various benefits such as it allows shifting of time of job processing to when the computing resources are less busy. It saves the management time from minute-by-minute supervision and intervention. In addition, the process is cost friendly to the company since it offers various cost reduction strategies.
INTERNET AND WEB BASED APPLICATIONEmaar primarily uses the internet for marketing, customer support and advertising. As a worldwide network, the internet’s customer base increase around allowing room for new target market for real investments. In addition the company uses the internet for communication among employees within the organization. When undertaking projects, the team of experts or members can write feasibility information or studies using email and other internet based applications or communications (Charney, 2005). The team of experts from Emaar also hold virtual meeting using Internet Relay Chat or other electronic white board technologies. The company has also developed its own website whereby its contacts as well as other services that they offer are indicated. If the team of engineers from the company want to discuss design topics or any other issue they create their own network where they share important information concerning the projects they are undertaking.
In summary, the internet has been offering the ability to facilitate vertical design integration as one of the fundamental benefits of the company. The construction, sales, distribution and supply occurs globally using the internet usage. This allows the Emaar to offer range of services directly to customers as compared to using traditional methods of communication. The company also uses extranets to communicate with the clients mostly during bookings and other issues.
LOCATION
The above image indicates the real location of Emaar Square. The company is located betweeb the main roads that is Dubai road and Mohammed Bin Rahid Road. Emaar company has two sections, the second and the third towers and the 4th and the 5th Tower.
SUPPLY CHAIN MANAGEMENTThe company has diverse chains that start from the suppliers to middle level intermediaries, manufacturers, direct suppliers, and final consumers. Ranging from small suppliers to multinational suppliers the company gets its raw materials from different area in the world hence not specific defined suppliers but the far ranged suppliers are the seven emirates of United Arab Emirates. The direct suppliers are mainly from United Arab Emirates (Raphaeli & Gersten, 2008). The company has diverse ownership of manufacturing companies all over the globe but mostly in Europe and Asia. However, the company has direct construction and development in UAE. Not to speak of intermediaries that are all over the United Arab Emirates, the company has opened its ways to almost each state in the world that are changed over the selling as well as branding and marketing of its real estates and other products. Consumers on the other hand hold two-thirds of the supply chain.
The introduction of the NetWeaver BW data warehouse and the ERP system made intelligence report making easier hence decision making was easier. The system is used to keep and maintain the logistics of the company. An ERP system is able to keep clients records hence easy to determine each of the client’s suppliers when needed. For example, client’s location is also kept hence easy to get the clients hence a good inventory system used by the company as compared to other traditional systems. Distribution is one of the most important business process in Emaar since its main business goal as it only distributes goods. The other business process is sales; the business makes sales of cables and other electric appliances both are managed using an ERP system.
RECOMMENDATIONS AND CONCLUSIONRecommendationsDespite the fact that the company has a flourishing trend it has check its balances when it comes to distribution of services. The company has concentrated much of its efforts in urban areas but it should also consider developing the rural areas of Dubai and other nations it invests in.
The other are that the company should improve is development of social responsibility programs. The company should consider improving its social programs by sponsoring courses related to its functions at higher education in colleges or universities.
ConclusionThe company has the best services and products. Via its development it has improved the lives of the people in the Arab region. The company should improve its logistical management for the better good of the customers.
ReferencesCharney, I. (2005). Reflections on the Post‐WTC Skyline: Manhattan and Elsewhere. International Journal of Urban and Regional Research, 29(1), 172-179.
El-Gamal, M. A., & Jaffe, A. M. (2009). Oil, Dollars, Debt, and Crises: The Global Curse of Black Gold. Cambridge University Press.
Properties, E. (2005). Burj Dubai’s climb to Floor Five lays foundation for global chain of Armani hotels. Press release (August). http://www. emaar. com/MediaCenter/PressReleases/August31. asp.
Raphaeli, N., & Gersten, B. (2008). Sovereign Wealth Funds: Investment Vehicles for the Persian Guff Countries. Middle East Quarterly, 15(2).
Elysium movie, New planet and new building architecture
ELYSIUM
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Elysium
About the movie
Elysium is wealthy people living in Pristine. Pristine is a man-made planet that wealthy people have managed to build and live on it. Poor and disabled people live on decapitated land on earth waiting for a saviour. Max is showing signs of restoring sanity to the people on earth, but the wealthy of Elysium cannot allow Max to proceed with his mission. The people in Elysium are formulating anti-immigration rules that will hinder well-up people from earth in travelling to Elysium (British Broad of Film Classification, 2013). The rich in Elysium are selfish and do not want to help other citizens. Rich and wealthy people only consider self as worthy to live in the world and the rest deserve to die in poverty. The importance of forming anti-immigration policies is to avoid the wealthy people in the earth from coming to Pristine. The theme of inequality also forms part of major themes in the movie Elysium. Inequality theme in the movie gives an imagination of the future condition in the world. The future seems to have a high rate of selfishness that may result in the breakdown of planet Pristine. Inequality will prosper even among the rich in Pristine resulting in the breakdown of the planet.. Rich and wealthy people aim in possessing a life free of diseases, crime, poverty, and congestion (Kramer, 2013).
New planet and new building architecture
Future imaginations also show that the National Aeronautics and Space Administration (NASA) have similar thoughts of building a planet that will create division among the people living in the planet earth (Kaplan, & Yankelovich, 2011). The concept of cyber architecture will blossom where designers make buildings and other objects in the virtual/cyber space.
The movie predict that, by 2154, there will mutation the cities and the buildings in line with their occupants influenced by the environmental and imaginative forces and driven by new technologies to produce epigenetic human habitation progress. The movie ‘Elysium,’ gives an imagination of the architectural life will be in one hundred years to come (Kramer, 2013). Architectures will have duties of designing structures that will involve tectonics theory. The buildings will be like a paradise where they orbit above the earth Collaboration with NASA will be essential in the creation of space objects and exploration of the space ecosystem. The life of architectures will turn into virtual life of creating space stations keeping in mind the issue of gravity on every structure in the space. The thinking seems unachievable, but the scientific progression may make the dream of building space building come true. Military sector United States will also have an interest in collaborating with architects towards designing and building space warfare. The change of life of architectures will also increase division between the poor and the rich (Glazer, 2005).
Elysium movie shows the building in the last part will have a different view in future. The change of the building will be through Matt Damon after managing to get access in the paradise of Elysium (Kramer, 2013). Matt Damon is the hope of the people living in earth in that he will bring collaboration between the rich and the poor. In relation to human life, the building will attract different people from earth that have vested an interest towards the prosperity of individual life. The building will attract innovation especially in NASA agency towards space technology (Tan, Goddard, & Perez, 2008).
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References:
British Broad of Film Classification. (2013). Elysium. Retrieved from space.com: HYPERLINK “http://www.space.com/20672-new-elysium-trailer-holds-bleak-future-for-earth-video.html” http://www.space.com/20672-new-elysium-trailer-holds-bleak-future-for-earth-video.html
Glazer, N. (2005). Architecture And The Virtual World. Retrieved from First Monday:
HYPERLINK “http://journals.uic.edu/ojs/index.php/fm/article/view/1564/1479” http://journals.uic.edu/ojs/index.php/fm/article/view/1564/1479
Kaplan, J., & Yankelovich, N. (2011). Open Wonderland: An Extensible Virtual World
Architecture. Internet Computing, IEEE, 15(5), 38-45.
Kramer, M. (2013). Space Station Science: Could Humanity Really Build ‘Elysium?’ Retrieved from space.com: HYPERLINK “http://www.space.com/22287-elysium-space-station-science-nasa.html” http://www.space.com/22287-elysium-space-station-science-nasa.html
Tan, Y., Goddard, S., & Perez, L. C. (2008). A Prototype Architecture For Cyber-Physical
Systems. SIGBED Review, 5(1), 26.