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Social Construction of Aging and Ageism
Social Construction of Aging and Ageism
Course Project Assignment Sheet
Objectives
Interpret the role of age in a social phenomenon or literary or cultural text.
Locate information of interest to an academic audience on issues and themes relevant to the study of aging and ageism.
Compose an original project for an academic audience of professor and peers that communicates your research findings and makes connections to course concepts.
For your final course project you are going to choose a topic suggested by our coursework to research in greater detail and present to an audience of your professor and peers in the form of an original project of your own design.
Requirements
20 pts., Due by 2/18, Project Proposal: Your first step for this project will be to brainstorm ideas for general topics for your course project based on what we’re learning in class and what interests you. Add a comment on this document; in your comment, make a list of topics that have come up in our coursework so far or are upcoming on the course schedule that you would be interested in exploring in greater depth.
After exploring ideas, create a document of your own titled “Course Project Proposal.” Choose a specific, narrow topic and ask an overall question about your topic. Label this MAIN RESEARCH QUESTION Now consider what do you want and to find out about this topic so that you can offer an informed answer to your overall research question? Make a list called INFORMATION RESEARCH QUESTIONS. The more specific your questions are, the easier your topic will be to research. This is the part of the project to explore a lot of different ideas that interest you. Finally, write a paragraph proposing what you hope to research and why this is a meaningful, significant topic. Submit your project proposal file on Canvas by the due date and be sure to include your overall topic question, your list of information research questions, and your paragraph proposing your project.
10 pts., Due by 3/11, Course Project Conference: The next step in your project is to conference with your instructor to discuss your ideas and plans for your project. Schedule a phone, email, or online conference session using the link on Canvas by 2/25. Conferences will be held 2/26-3/11.
50 points, Due by 4/15, Course Project Research and Plan: Once you have formulated your research questions, you will need to research your topic using the college library (NOT JUST GOOGLE!!!). You will need to find, read, and take notes on at least six scholarly sources related to your topic and create an annotated MLA Works Cited with these research notes for your sources. Then you will write a plan for what you want to communicate to your audience and how you will go about it in the final product for your project. View full instructions here.
60 points, Due by 5/6, Course Project: You will decide what form your final product for the course project takes; it can be a more traditional project such as a research paper or a more creative project such as a video, artwork or piece of creative writing, or poster presentation. Just keep in mind that the purpose of your project is to learn more about a topic suggested by our coursework and communicate what you learn to an academic audience of your professor and peers. You don’t necessarily need to include your research directly in your final project, but your project should be informed by your research, and you will need to be able to explain how. Don’t be afraid to be creative and think outside the box!
22 points (12 discussion points and 10 points for the reflection), Due by 5/12, Project Discussion and Reflection: You will submit your project and view and discuss your classmates’ projects. If you choose to create a physical product of some sort (such as a poster), you will need to get that to me somehow so that it can be shared with the class, such as by mailing or bringing it to campus or taking clear, high quality photos of what you’ve created so that it can be shared with the class. Lastly, you will write a short project reflection.
Project Grading Criteria
Failing Needs Work Competent Advanced
Research No research and/or annotations completed or research does not meet the minimum source requirements. Sources are not scholarly and/or other research requirements are not met. Researches a question related to aging, but it may be vague, or unoriginal. Locates and annotates sources, but they are not the best sources for the assignment and/or annotations are not detailed and analytical. Meets most of the source requirements. Researches a sufficiently narrowed, on-topic, and meaningful questions related to aging. Locates and annotates scholarly sources that may help to answer the research question. Meets minimum source requirements. Researches interesting, meaningful questions related to aging. Locates and fully and thoughtfully annotates scholarly sources that help to answer the research question. Meets and may exceed minimum source requirements.
Connections to Course Concepts No connections to course concepts or research. Few connections to course concepts. Some connections to course concepts, but connections need to be more fully developed and complex. Makes clear, critical connections to course concepts and ideas from research.
Originality and Critical Thinking Final project product is missing, off-topic, does not meet minimum requirements, or does not demonstrate an adequate level of critical thinking and insight. Composes a final project on a topic related to aging, but project is not particularly original, engaging, or informative. More development and critical thinking about the topic is needed. Composes an informative final project that explores the role of aging and demonstrates critical thinking. Composes an engaging, informative, and sophisticated final project that presents original insights analyzing the role of aging and demonstrates a high level of critical thinking.
Grammar, Style, and Citation Too many grammatical and stylistic errors for college-level writing. Errors make project hard to understand. Annotated Works Cited is incorrect, incomplete, or missing.
Project seems unfinished. Contains frequent grammatical errors and isn’t always clear or appropriate for the form. Many formatting and citation errors. Annotated Works Cited is included in the Project Plan. Needs revision and editing. Contains some grammatical errors, is written clearly and appropriately for the form, and formatting and citation are mostly correct. Annotated Works Cited is included in the Project Plan and though there may be some errors. Contains few if any grammatical errors, is written is an engaging, sophisticated style appropriate for the form, and all formatting and citation is correct. Annotated Works Cited is included in the Project Plan and is correct.
Is age just a number?
Why 65 is considered late adulthood?
How is “Old a different animal?”
Why are
Why are celebrities seen as ageless?
How does media influence our idea on age?
Why is language used as a weapon in ageism?
How does poverty and class affect the way we age?
Do concepts like Cougars and MILFs (pardon the crassness) show an evolution in thinking about women, aging, and sexuality?
How have companies and marketers capitalized on the purchase power of late adults? Do these companies contribute to or combat ageism and negative stereotypes?
I’m interested in the effects of ageist stereotypes on aging individuals. Do these stereotypes have a direct effect on people’s cognition, memory, and health? Does personal personal perception of ageist stereotypes cause a measurable decline?
Why is it so important for us to look younger than we really are?k
Why do we need to look older when
How does the media and pharmaceutical companies reiterate and benefit from ageist stereotypes?
Do older black men get treated worse for trivial crimes than teenage white men who do school shootings?
How are aging women depicted in movies and television? Is this depiction positive or negative? Does this depiction influence societal bias and reinforce stereotypes against aging women? Does this depiction influence influence the self-idealization of the aging women themselves?
Social Comparison Theory
Social Comparison Theory
Name
Institution Affiliation
Social Comparison Theory (SCT)
The paper will focus on social comparison theory. Leon Festinger pioneered the theory in 1954. It posits that human beings’ evaluation of their distinct opinion and abilities is dependent on their comparison with parallel others (Suls, Collins & Wheeler, 2019). This implies that individuals have an innate drive to gauge themselves, often by comparing them to others. According to Crosby and Hamilton (2017), SCT is closely allied to the Relative deprivation theory (RDT) initially proposed in 1fe949 by Samuel Stouffer.et al. According to the theory, individuals’ sense of deprivation, as well as cognate feelings such as anger, frustration, and resentment, seldom rise as a result of ideal conditions but habitually arise because of individuals’ comparison to existent and imagined others. Besides the textbook, comprehensive information about the theory can be derived from Google Scholar, a platform that focuses on credible published scholarly articles.
I have commenced reviewing other scholarly peer-reviewed studies on the subject from various search engines. Considering the multiple sources, Festinger’s SCT, individuals who often compare themselves with those analogous to them characteristically generate accurate appraisals of their beliefs and competencies, thus resulting in uniformity burdens.
This theory will focus on social media use context, especially among young people. In contemporary times, young people are considered technologically suave hence their extensive use of social media in modern times. However, in the course of their social media use, young people tend to dedicate more time going through their peers’ profiles and pictures regularly reacting to them. This leads to a continuous comparison between them hence magnifying the effects of social comparison and its adverse impacts on teenagers’ well-being.
This theory is critical in developing my research study to establish the impacts of social comparisons among young people in modern-day. The above is premised on the fact that social media has amplified the norm of comparing oneself to others in the present day.
The study would thus adopt a qualitative research method to understand the prevalence of comparison among youths in social media. The study would equally focus on young people between the age of 16 and 22 who spend quite a significant amount of their time on different social networking sites. The data will be gathered through the interview and questionnaire survey methods of data collection.
References
Crosby, F., & Hamilton, V. (2017). Social Comparison Theory. The Wiley‐Blackwell Encyclopedia of Social Theory, 1-2.
Suls, J., Collins, R. L., & Wheeler, L. (Eds.). (2019). Social Comparison, Judgment, and Behavior. Oxford University Press, USA.
Social Brand Inventory
Social Brand Inventory
Name
Institution
Social Brand Inventory
With the advent of social media, creating a social brand has become a mandatory undertaking for all corporate or business entities. Individual too, such as politicians, musician, CEO, sportsmen among others are under pressure to create social brands of themselves. However, pressure businesses face is enormous especial since social platforms provide a new platform for competition. Every organisation has to create a brand image and sell it to make sure customer identify with it. Coca-Cola, one of the most influential international brands has been able to fashion a resilient social brand for itself.
The brand
Coca-Cola has numerous brand features and elements that are easily identified by consumers. These elements have effectively enabled the brand to realise a unique brand identity and brand differentiation. The elements are logos, symbols, characters, slogans and trademarks (Haig, 2007).
The Coca cola brand has unique and identifiable symbols and logos
All the symbols bear coca cola’s log (bellow) logo is frequently written in red Spenserian script which make it easily recognisable by consumers
Coco cola also has a desirable personality and mages to create a form of friendship with customers. It has a brand similar to human personality. The personality is a product of the packaging, marketing activities and advertisements. Also, customer’s experience with the brand over time shape the personality type they associate with the brand. It has become part of the life style of many people consumers, becoming part of many activities and interest as well as shaping their opinions.
The coca cola slogan and trademarks have also been influential in nurturing the brand. The brand has had numerous slogans over years. Most the slogans captured the essence of the prevailing activities, for instance during World War II it coca cola was a symbol of friendship, during the world cup it capture the spirit of the world cup and during the Olympics it captures the spirit of the Olympic. As a result, Coca-Cola manages to remain relevant to people irrespective of the prevailing circumstances. The trade maker “Coca cola” is also distinguishable by consumers.
Marketing Coca Cola brand in social media
To conduct a social media inventory, it is necessary to use a competitive social media analysis tool. The tool should be able to distinguish indirect and direct competitive brands for points of equivalence and points of dissimilarity. The social media inventory should capture the content, website/blog, social networking, relationships, and analytics and tech.
Content
The content parameter should evaluate and list all the content created or use by the brand such as events reports , articles, CEO/executive director reports, blog posts, articles, stakeholder and client updates, newsletters, photos, videos, audio, reviews, quarterly and annual report among others. How is the content packed and distributed
Website and blog
The parameter evaluates the above content as presented on the website or blog. Two checklists are necessary for this purpose: checklist for clarity or purpose and checklist for maximizing the impact.
Social networking
This parameter takes the inventory of the number of friends, fans and followers, their length of involvement, and the growth rate. It takes inventory of numbers on various social networking sites and community sites. A checklist for purpose and clarity and various tools for efficiency and impact can be used in the evaluation of social networking parameters.
Relationships
Relationships take onto account the relationships the brand has with different professional, consultants, other organisations, media outlets and others. It takes into account the most influential relationships.
Analytics and reach
It focuses website and blog analytics. It takes the inventory of monthly visitors, traffic growth, repeat and new visitors, referrals and the ranking given to the content.
The social attribute of coca cola brand
Coca cola brand position statement
Coca cola has a strong band statement that it is a companion or a friend that accompanies its consumers in all fun filled activates. As a result, it heavily sponsors sporting and gaming activities as well as identify with festive seasons such Christmas.
Social persona
Compared to its competitors such as Pepsi, coca cola has a strong social persona that visible engages with its consumers (Mayes, 2011). The persona is created by various elements of the brand earlier noted. Thus coca cola’s persona is a product of its slogans, logo, packaging, taste, and pricing. These elements give it a physical existence and to its human like intractability with consumers. The brand positioning as a friend and lover of fun further increase its social personification.
Brand social channels and vehicles
There are several social vehicles use by coca cola brand to reach its customers. They include the brand official website, blogs, social networks and community sites (Mayes, 2011). Coca cola has a number of websites. Some are regional in their coverage; others apply to specific countries while some are run by bottling plants across the world. For example http://us.coca-cola.com/home/ is the U.S. website, http://www.cocacola.co.za/ the South African platform and http://www.coca-cola.co.uk/ in UK among others. Social networks and community sites include Facebook, twitter, LinkedIn, and others.
Key components of the brand’s organizational social media policy
Coca cola appreciates the influence of social media and how it can impact on the brand positively or negatively (Coca Cola, 2009). In this regard, the brand has a strong social media policies that guide all it social media engagements. The policy states that both its social growth is guided by leadership, collaboration, integrity, accountability, passion, diversity, and quality. The companies over values for social media community are transparency, protection, respect, responsibility and utilization (Coca Cola, 2009). In relation to company and agency associates the brand has 10 principles that all associate must observe (Coca Cola, 2009):
Be Certified in the Social Media Certification Program.
Follow our Code of Business Conduct and all other Company policies.
Be mindful that you are representing the Company.
Fully disclose your affiliation with the Company.
Keep records.
When in doubt, do not post.
Give credit where credit is due and don’t violate others’ rights.
Be responsible to your work.
Remember that your local posts can have global significance.
Know that the Internet is permanent.
Audience and engagement
Coco cola’s audience consist of consumers, corporate bodies, government and retailers. All these identify with the brand and relate with it at a personal level. These engage with the company through social media post, share events, picture, videos, tweets and re-tweets, sharing blog post and press releases among others.
Conclusion and recommendation
Coca-Cola has a strong social brand and has managed to appeal to many consumers who identify with the brand at a personal level. However, to keep up this image coca cola has to keep up with its current activities and increase the extent of the creating through which it engages with consumers.
References
Coca Cola. (2009). Online social media principles. Retrieved from http://www.viralblog.com/wp-content/uploads/2010/01/TCCC-Online-Social-Media-Principles-12-2009.pdf
Mayes, L. (2011). Effectively Incorporating Social Media: A Case Study on Coca-Cola. Retrieved from http://www.american.edu/soc/communication/upload/Laura-Mayes.pdf
Haig, M. (2007). Brand royalty: How the world’s top 100 brands thrive and survive. London [u.a.: Kogan Page.