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Hardee Transportation
Running head: HARDEE TRANSPORTATION
Hardee transportation
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The costs to Hardee for this move can be estimated to be as follows;
A gallon of diesel costs $2.10 which is used as fuel for tractors. A line haul tractor a gallon of fuel for 1/4 6.5 miles covered. The total number of miles covered in the whole journey from departure office to the final destination in miles is 20+20+481+399+369+15=1304 miles.
Total number of gallons of fuel consumed is equal to 1/4(1304/6.5)= ¼(200.615) gallons.
A gallon of fuel costs $2.10 thus the total cost of fuel over 1304 miles is equal to the total number of gallons times the cost per gallon.
=1/4(200.615)×$2.10
Total Cost of drivers is given as ¼$0.42×1304= ¼$3104.76
Maintenance per mile =1/4$(1304/0.15)
Line haul tractor costs ¼$80,000
Total line haul cost is =1/4$80000+1/4$8693.33+1/4$3104.76 +1/4$845
=1/4$(80000+869.33+3104+845)
¼$84818.33
Pick up cost will be equal to the cost of two docks plus the cost of (PUD) drivers per hour total cost for two docks per hour=2×1/4$25 =1/4$(50). Total cost for loading in 3 hours each =1/4$(300)
The cost of drivers for three hours pickup is equalto1/4$30×3= ¼$ 90.
Total pick up cost=1/4$ (300+90) =1/4$(390)
Sorting cost is equal to total time taken to sort times the total cost of docks. Time taken for sorting = 8hrs.Each dock is paid ¼$25 per hour so for 8 hours= ¼$25×8 =1/4$ 200
There are two docks involved in sorting thus total cost = ¼$400.
The total cost for the whole move is given by putting together all the costs that were incurred individually along the move.
The total cost is sum of all costs.
Insurance cost per mile =1/4$0.05
Total number of miles covered =1304 therefore total cost is ¼$(1304×0.05)
Billing cost per fright bill =1/4$5.00
Dock facility cost=1/4$ 15per hour.
Summation of all costs is = ¼$84818.33+1/4$(390) + ¼$400+¼$(1304×0.05)+ 1/4$5.00+1/4$ 120
=1/4$(84818.33+390+400+652+5+120)
¼$86385.33
The total cost will increase because the additional driver will cost the same amount as the one driver plus and they will be doing the same job in the same tractor but at different times. The line haul expanse will shoot up and as a result the total cost will increase. Adding another driver will only speed up the transportation process but will not in any case be used as a means of lowering the total expenses incurred in the move (John, Coyle, Robert, Navick, Gibson 2010).
If Hardee lacks backhaul to return the vehicle and the driver to Pittsburg they will encounter still costs in this move although smaller than the first move. Since this is a business each cost must be accounted for so that profits are maximized. The cost incurred as a result of empty haul should be accounted for as motor carrier cost since this cost is the one that caters for transportation of the products from the premised to the market place. This cost can not be avoided and therefore must be technically handled so that it may not eat much into the profit of the business. Because the vehicles must use fuel drivers must be paid and the taxes and the costs involved in using the public roads must also be paid. Without properly structuring this cost of transport a company may find that it is running on debts or loses. For me I could device a method whereby the return journeys also involves some business activity so that we generate some profits to pay the vehicle expenses and the drivers. This will ensure that the business is run properly (David Simchi Levi, Philip kaminsky, and Edith Simchi Levi ,2010)..
Reference
David , Simchi Levi, Philip kaminsky, & Edith Simchi Levi (2010). Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies. Irwin McGraw Hill.
John, J. Coyle, Robert, A. Navick, Gibson (2010) what will happen to total cost? Pg 528.
Harari’s Arguments about Race in America and Gender
Harari’s Arguments about Race in America and Gender
In chapter 8, Harari (2014) reaffirms his belief that myths, narratives, and “imagined systems” (which manage human societies) function because they motivate individuals to cooperate, rather than because they are true, “neutral,” or fair to everyone who believes in them and adheres to their rules. Although people continue to believe in such myths (or that they are based on biological principles), Harari (2014) contends that these beliefs are completely false and that they should be abandoned. Sisson (2014) highlight that people have the ability to transform their societies (as well as the hierarchies they build) by adjusting the myths that they rally behind. Imagined orders are efficient, as Harari (2014) explains in his book, due to the fact that they separate people, assign them certain responsibilities within a community, and maintain them inside their social station, enabling a society to operate effectively on a large scale. While these institutions are important for civilizations to operate, they are often abused by people at the bottom of the social ladder, who are the most vulnerable. Harari (2014) claims that it is possible to change the structure of society by rewriting the myths upon which civilization is founded, especially along the confines of gender and race in America.
The racial hierarchy in the United States was constructed for practical reasons in the first place. Because shipping slaves from Africa was less expensive than carrying slaves from East Asia, European conquerors chose Africa as their source of captives over East Asia because it was less expensive to bring slaves from Africa. They also avoided slaves from Latin America at the time because of a severe malaria outbreak that was raging across the area. Early American leaders were driven to develop their own caste system as a result of these restraints (Sisson, 2014). They believed that white people were born with better intelligence and morality than those of other races. The same point is presented by Sisson (2014) regarding the superiority of societies based on race. For many years after slavery was abolished, many people continued to stigmatize Black people (Sisson, 2014), portraying them as slothful, dumb, and innately less likely to achieve success in life, despite the reality that poverty and a lack of opportunity severely limited their opportunities.
While society seems to have grasped the fact that visible hierarchies are myths, the prejudices that they encourage lead to the establishment of vicious loops that prevent people from exercising their rights in a democratic society. Following the abolition of slavery, cultural preconceptions prevented Black people from obtaining an education, leading others to believe that they were actually less intelligent than white people. As a result, more discriminatory regulations were enacted to prevent intermingling, so strengthening rather than dismantling the originally designed hierarchical structure. If imagined hierarchies are founded on coincidental coincidences, Harari (2014) avows that they may exist for decades or perhaps generations if not millennia if they are not destroyed. Each culture, Harari (2014) notes, has its own imagined/imaginary hierarchies. In the United States, race is very important (Sisson, 2014). According to Harari (2014), it is culture, rather than biology, that is responsible for the establishment of rules regulating human conduct. Men and women may produce children because of biological factors, and men and women can have sexual relations with one another, among other things. Some activities are restricted by cultural restraints, such as the prohibition on women having children and guys achieving their sexual potential with other men. However, although culture often advises people to avoid activities that are seen as “unnatural,” Harari (2014) argues that biology is not unnatural: everything is either conceivable or impossible. It is his contention that the distinction of “natural” and “unnatural” acts has its origins in Christian theological doctrines. When people’s actions are in conformity with God’s will, they are deemed natural; otherwise, they are regarded unnatural, according to the Bible.
According to Harari (2014), it is nonsensical to argue that it is normal for women to give birth while it is unnatural for persons to be homosexual or bisexual. While there are biological differences, there is no empirical evidence linking these differences to social qualities such as voting intelligence, according to the research. Historically, gender concepts such as masculinity and femininity have been imposed socially rather than biologically, and as a consequence, they have changed through time and across different nations. However, despite significant variances in social norms across nations and historical times, almost all human civilizations have been patriarchal since the Agricultural Revolution, with men generally at the top of their social hierarchies from the dawn of time (Sisson, 2014). Male superiority is a topic of debate among scholars, including Harari (2014), who claims that no hypothesis has convinced him that males are inherently superior to women. According to one argument, males are physically stronger than females, and they have taken advantage of their physical superiority to oppress females throughout history. Harari (2014), on the other hand, has not changed his cynicism about the idea. Despite his belief that there is no essential relationship between strength and leadership, he argues that any community that appreciates its elders, regardless of their physical vulnerability, is a good culture.
In conclusion, Harari makes the argument that biology makes people different, including skin color and gender. Men are more violent and aggressive than women, and that they use their anger towards their female counterparts to exercise control over their own bodies. The same is true for race as white people use their skin color to assert dominance. While Harari accepts that the role of biology may not be interfered with, he also makes the conclusion that all other social constructs are subject to change including the racial and gender divides. For example, he argues that women’s biological differences forced them to evolve into a state of dependence on men in order to survive; however, throughout history, women could have just as easily relied on the assistance of other women. In summary, a majority of social constructs are devoid of substance.
References
Harari, Y. N. (2014). Sapiens: A brief history of humankind. Random House.
Sisson, D. (2014). The American Revolution of 1800: How Jefferson Rescued Democracy from Tyranny and Faction—and What This Means Today. Berrett-Koehler Publishers.
Discuss how the 5 Ps of the sport marketing mix would be used to promote a product
Discuss how the 5 Ps of the sport marketing mix would be used to promote a product.
Inert Name:
Course Name:
Tutor:
Date:
Introduction
Just like any other marketer, the sport marketer is faced with a challenge of presenting the sport products to the customer with the best strategy so as to maximize on sales and a brand loyalty. In the traditional model, the marketer is more concerned with presenting the product in the right way, at the right or best place, at the best price and takes care of what product to present to what market. Therefore, the marketer is greatly concerned about the mode of combining product with positioning, pricing, promotion, and Place to achieve his objective. By coming up with an effectual marketing strategy, the marketing manager is able to carefully bring together all the 5Ps into a selection of activities that budge a range of customers up the ladder. And this is what any marketer wants to see: a satisfied customer.
Combining the 5 Ps
The sports marketer, in regard to the product, must be aware that be it a service or a product that he is endeavoring to sell, he must present the commodity in a way that attracts the targeted customer. This means that of great importance is the product appearance, its function, packaging, service and warranty among other aspects. The marketer must also be aware the different customer needs in relation to the product. This is because two customers may be consuming the same product while in the real sense they are actually consuming different products based on the benefits they derive from the consumption (Shank 2001). The marketing manager must understand the life cycle of his product so that strategies like coming up with new products that are meant to be a response to the market needs are accomplished in a satisfactory manner. And when thinking about the product, the marketer must present a product with distinct features to fit in a particular class of sports products. For instance, among the sports products, the particular product might be in the class of calisthenics or just sports. Knowing how the consumers use the product can help the marketing manager to capitalize more on the product features that can make the product stand out and attract customer loyalty. The sales manager will also count it as an achievement if the sales staff members are thoroughly knowledgeable regarding the product they are presenting for sale; a feat that will bring confidence in them. Knowledge and confidence are inseparable here.
Another item in the mix is the place. It can also be described as the strategy that ensures distribution of the sports products to the marketplace. In regard to this strategy, the marketing manager or sales manger must identify the best channels of distribution that can be used to get the product to the prospect market or target customers. In this area, therefore, the marketing manager must choose wisely the channel members, and he must not forget to look at areas like market coverage, logistics as well as the levels of service. Wrong decisions in this marketing mix item might cause delays among other inconvenience that may work well against the objective of the marketer. For instance if the channel of distribution is too long while the market is not as vast, this might also cause additional costs in addition to delaying delivery to the final consumer.
Pricing still remains a challenging task in the sports market. The marketing manager must however ensure that while making the pricing decisions, he takes into account the profit margin of business and the pricing response other competitors are likely to elicit. Mullin, Hardy, Sutton and Stern (2007: 47) advice that the marketing manager should be wary of pricing blunders or gaffes that may have immense impact on the ability of the sales staff to make any sales of the product. Price plays a critical role in the marketing mix of the sports marketer in that prices can be readily altered, the price is extremely visible and any changes effected on it can be communicated with ease hence impacting on the consumer perceptions. And where the market is characterized by an elastic demand, the marketing manager may use price as a very effective tool. Nevertheless, the marketing manager must be aware that price is ever close to the consumer’s mind and therefore any tinkering with it may be very harmful (Shank 2001).
Promotion is one area that the modern marketer has to consider and is very essential in providing a chance to dwell on the salient features of the product. In this area, decisions made include those with respect to communicating and selling to prospective consumers. Given that these costs can be large in as compared to the product price, the marketing manger must carry out a break-even analysis whenever he is faced with the task of making promotion decisions. Thus, one important thing for the sports marketer in relation to the promotion decisions is that it is helpful for him to establish the value of a customer to facilitate determination of whether more customers are worth the cost of obtaining them. Promotion must be made part of marketing strategy by first establishing the wants and needs of the customers so that when carrying out promotional events like advertising, media types, special events and public relations the main aim is actually purposing to satisfy an already identified want or need of the consumer (Shank 2001). In the modern business environment companies and business entities spend huge amounts of money on advertising and public relations as these have become very sensitive items and well recognized. Given the huge costs, the marketer must establish whether he has a long-term or short-term objective. These huge expenses mostly benefit businesses that have long-term goals.
Lastly, the marketer has the people decisions to make. These decisions that relate to customer service are pertinent to the success of the business. In relation to this, the marketing manager must strive to ensure that the sales personnel appear to customers in a presentable fashion. The attitude of the sales personnel as people who come in direct contact with the customer is very important since the first impression is that the customer will feel unwelcome in case faces are gloomy though there are customers who may identify with or like “that rude” atmosphere (Shank 2001).
In conclusion, the sports marketer must consider every part of the marketing mix and put the satisfaction of the target customer on top of everything else and then clearly define the strategic vision and objectives of the marketing mix. The marketer must however develop alternative tactics. This will facilitate achievement of the laid down objectives.
Reference:
Shank, M., D. (2001). “Sports Marketing: A Strategic Perspective” 2nd Edition, Prentice Hall
Bibliography
Mullin, B., J., Hardy, S., Sutton, W., A., Stern D., J. (2007). “Sport marketing” 3rd Edition: Human Kinetics Publishing. – pp 17, 26, 45-7, 88-97, 104
Parkhouse, B., L. (2001). “The management of sport: its foundation and application” 3rd Edition McGraw-Hill,