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Al Ain Mineral Water Company
SWOT Analysis of Al Ain Water Company
Al Ain water company has emerged as an example of how branding has become a symbol of a company’s qualities. In its 20 years of operation, the organization has evolved its branding strategy to involve various marketing strategies. It has used its brand to build expressive connections and brand communities.
Al Ain water company amalgamation of marketing approach in its branding strategy has seen it partnering with other companies. Al Ain Water Company Company is completely owned by Abu Dhabi based food and Beverage Company the Agthia group (P.J.S.C.) which is listed in the Abu Dhabi market securities. In 2011 the company merged under the consumer business division of Agithia group as AL Ain Food and Beverage (P.J.S.C.).
Al Ain Mineral Water is the number one choice for most UAE world class organization like Emirates Airlines and Etihad Airways for their onboard supplies. Leading hotels and proceedings like Dubai Duty Free Tennis Championship, Abu Dhabi Formula, One Grand Prix, Atlantis Hotel, RAK Marathon, Kempinski Hotels, Global Village, Emirates Hotel, Jumeirah Group and Raffles Hotel all have made Al Ain Water their choice (Ferrand, 1996). Another example is the official water associate for UAE FA – The exciting new company makes Al Ain Mineral Water the official water supplier to the UAE Football organization. This is the most sponsorship Al Ain Mineral Water Company has been involved in on a company rank. This support provides Al Ain Mineral Water Company with rational possessions rights, and the company has the right to grant a special honor in the UAE FA official competitions each year. In addition to these Al Ain Mineral Water Company will be linked with all the activities of the UAE FA, thus becoming a part of the most esteemed Emirati pride – football. Al Ain Mineral Water Company is the main Sponsor of Al Ain Aerobatic Show, one of the world’s leading non-military air shows, and every year gives free water for more than 75,000 people.
Al Ain Water has been able to set the sort benchmark in in-store commodities and also in introducing new products such as Premium Glass Bottle and WOW Vitamin water (UTM, 2002).
Corporate sponsorship, brand loyalty, hotel contracts worldwide, and an ever expanding fan base are some of the factors that have made Al Ain Mineral Water Company insulate itself against recession. At this point in history, a SWOT analysis of Al Ain Mineral Water Company would involve an examination of its strategies in relation to the current market, sporting airline trends.
Strengths
Al Ain Water has an tremendously cohesive, strong, and committed working team. In a short period they have become the number one bottled water brand in the modern trade of the UAE. They have been able to productively combined the Capri-Sun company and, in twelve months, make it the top selling water and juice brand in modern trade (UTM, 2002).
Al Ain Mineral Water Company holds a great position at the moment in the sporting industry, for instance in UAE FA football. On Airline, its distributed to every customer on board with many airline services. Al Ain Mineral Water Company also prides itself a high brand equity and loyalty. Brand equity is the increase in the value of a product simply from having an Al Ain Mineral Water Company brand attached to it (Ferrand, 1996). The Al Ain Mineral Water Company logo has become quite attractive to many companies.
Weaknesses
One of Al Ain Mineral Water Company weaknesses in its co-branding partnerships is the fact that the sport is outwardly submerging with sponsorships. It currently has more than fifty league sponsors and many more team sponsors. Increase in the number sponsors creates a disorderly environment at the race tracks during signage. The increase has also raised prices meaning that footballers are expected to contribute in other events besides football such as attending marketing functions, signing autographs, and even answering questions (Ferrand, 1996). Another major weakness is that the sports usually take more than one hour which some fans find to be too long. It has also been a victim of the current increases in gasoline and ticket prices so much that some customers on board hardly fill their grandstands.
Opportunities
Developing completely the expanded program that aspire at creating awareness of the sport to ethnic people like the Asians and Hispanics has the prospective to attract more loyal fans and customers of Al Ain Mineral Water company branded products. The Airlines has further broadened Al Ain Mineral Water visibility in the majority parts of the world.
Threats
Reliance on Airlines for its international market is threatened by a drop in the ratings due to negative publicity in recent times. This kind of situation is sending alarming signals to its Airlines customers and other partners. Recession has also been a threat to Al Ain Mineral Water Company as some of its sponsors might be enticed to pull out.
In the face of criticism leveled against it, Al ain Mineral Water Company would greatly promote in emphasizing on its fans brand loyalty. The use of customers as brand ambassadors through word-of-mouth advertising would be effective in countering the criticism. This is one of the major strategies Al Ain Water Company has used to retain most of its corporate sponsors despite the decline. It would be vital for the company to be concerned in sustainability plan. Sustainability approach would engage intensive efforts in its co-branding efforts to retain its corporate sponsors (HASSAN, 1985). The Airline strategy will have to be sustained since it has extended Al Ain water company reach worldwide drawing in a fan base (UTM, 2002).
The Company actively partake in community and charitable projects planned by government and institutions, with more than ten events per month, such as special needs children’s event, the tie-up with ‘Make A Wish foundation’, breast cancer and diabetes awareness programmes and many more.
However, the key to Al ain mineral water company achievement will be based on all strategies aimed at promoting the sports, attracting world ranking funs, and encouraging them to buy more merchandise. Differentiation from other tracks and endorsing favorable locations will attract a wider fan base (Ferrand, 1996). Customer satisfaction and cultivation of improved business transactions with both local and national sponsors will be of great advantage.
Six SigmasThe Al Ain mineral water company is supported on standard -based procedures of their recent past for instance the shape of the Al Ain Mineral Water bottle has not changed for the last twenty years; the unique square bottle is distinctive to Al Ain Mineral Water. The logo and icon represents the ‘Garden City’ of UAE – Al Ain.
Customers don’t judge us on averages, they feel the variance in each transaction, each product Al ain company supply (HASSAN, 1985). Al Ain is known as the “water expert” who builds up and delivers inventive, high quality, water-based innovation proposal meeting the ever-changing consumer requirements on an ongoing foundation.
The Six Sigma focuses first on reducing process discrepancy and then on improving the process potential. Al Ain Mineral Water is formed using a technologically superior filtration process delivering the highest quality water in terms of purity, taste and chemical composition to its customers. Customers value reliable, expected business processes that deliver world-class levels of quality (Ferrand, 1996). Al Ain’s competitive advantage is driven, and consequently reinforced, by historically high consumer awareness related to its heritage, quality, reputation and trustworthiness. This is what Six Sigma struggle to produce.
References
HASSAN A. M. 1985 : Geology and Hydrogeology of Al Ain Area. Abu Dhabi Company for Onshore Oil Operation ( ADCO ), Abu Dhabi.
UTM, 2002 :Well inventory and basic Water Resources Study of Al Ain Northern wellfields by students from Munich Technical University
Ferrand, A. (1996). Image sponsoring: a methodology to match event and sponsor. Journal of Sport Management, 10(3), 278-291.
Al Ain Farms and Livestock Production Company
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Course
Tutor
Date
Al Ain Farms and Livestock Production Company
Company Foundation
Al Ain Farms for Livestock Production Company is a public company formed in 1981 through a directive by the late great Sheikh Zayed Bin Sultan Al Nayhan (“SIAL MIDDLE EAST” 1). The establishment of this company sought to address food security in UAE by making the region self-sufficient in food production (“Al Ain Dairy Farm” 1). The company situates at Ain, Abu Dhabi, United Arab Emirates. Al Ain Farms and Livestock Production Company started its operations with a herd of just 200 milking cows and mandate to provide fresh dairy products, raw milk, and camel products (“Al Ain Dairy Farm” 1). The company comprises of three Al Ain Dairy Farms, which delivers fresh dairy products, raw milk cow, camel products, and fresh chickens and eggs (“Al Ain Dairy Farm” 1). The company is in the food production Industry where it employs between 201-500 employees (“LinkedIn” 1). The company adopts and maintains a commitment to consistent innovation, quality, and freshness (“Al Ain Dairy Farm” 1).Indeed, Al Ain Farms and Livestock Production Company developed a comprehensive Program of corporate social responsibility and sustainable use of environmental resources. Specifically, the company measures and monitors waste, emissions, and water processing levels in consultation with Al Ain Municipality (“Al Ain Dairy Farm” 1). Moreover, the company abhors quality and complies with all national and international quality and safety standards such as HACCP and ISO. Indeed, Al Ain Farms and Livestock Production Company received its ISO 22000 certificate in 2009 (“Al Ain Dairy Farm” 1). It also gained the HACCP certification because of attaining the highest international standards of product hygiene and safety (“LinkedIn” 1). The company focuses on customer satisfaction, quality, safety, and innovation in all its operations. As a result, the company stands out as an award winning company where it continues to receive various consumer and industry awards for its quality and innovation.
Specifically, the company received the WCRC “Asia’s Most Promising Brand” Award in 2013, UAE Product of the Year award in 2012, BBC Good Food Middle East award in 2011, 2012, and 2013, and the Sheikh Khalifa Excellence Award in 2010 among others (“Al Ain Dairy Farm” 1). The Al Ain Farms and Livestock Production Company witnessed consistent expansion since its inception in 1981 (“LinkedIn” 1). Today, the company has three dairy farms with more than 1000 milking cows and 230 camels, which supply UAE with a wide range of locally produced safe, hygienic, and high quality dairy products (“LinkedIn” 1). Moreover, the company invested in technology and machinery, which makes Al Ain Farms and Livestock Production Company the most modern and efficient processing plant with a high volume capacity for production in UAE (“Al Ain Dairy Farm” 1). Indeed, the company stands out in all aspects as the most successful and prominent dairy company in the UAE.
Subsidiaries and Products
Al Ain Farms and Livestock Production Company provide a wide range of high quality milk products and juice products in UAE. Specifically, the company offers full fat and low fat dairy products, laban, breakfast drinks and smoothies, and drinking yoghurts (“Al Ain Dairy Farm” 1). The company is initiating a project to offer a complete range of camel milk products, which includes launched six new camel milk variants under the “Camelait” brand of fresh camel milk (“Al Ain Dairy Farm” 1). Al Ain Farms and Livestock Production Company provide long life, nectars, and fresh juices. The company produces a new variety of desserts, which include vanilla and crème caramel & ice cream that come from camel milk (“Al Ain Dairy Farm” 1). More so, Al Ain Farms and Livestock Production Company provide fresh chickens and eggs.
Market Share
Through innovation, quality production, corporate social responsibility, compliance, and commitment Al Ain Farms and Livestock Production Company managed to establish and maintain a strong market share for three decades (“SIAL MIDDLE EAST” 1). The company achieved this through maintaining a tradition of excellence and by providing the highest quality dairy, juice, yogurt, and deserts that are renowned for its quality and freshness (“SIAL MIDDLE EAST” 1). Indeed, the company stands out as a market leader in delivering healthy products, which meet customer’s needs. In the last three decades, Al Ain Farms and Livestock Production Company have remained to be the most dominant company in the dairy industry. The company leads other companies in market trends and innovation where Al Ain Farms and Livestock Production Company is the most favorite dairy company in UAE (“Al Ain Dairy Farm” 1). The company values and maintains its historical roots and heritage over the years. As the company continues to focus on innovation and expansion, Al Ain Farms and Livestock Production Company will record immense growth and establish wider market network, which will increase the company’s market share.
Competitors
The farm’s diversity in her products has made it to be extremely competitive and has further put it forefront of dairy production. Al Ain Farms have created an exceptional reputation particularly its association with trust and quality as well as a vital value proposition that has put it on top of the UAE market (“Al Ain Dairy Farm” Web). Additionally, the farm is viewed as the best employer in the industry due to their employment principles. The farm current boasts of its preferred choice position in the dairy product market due to their excellence in customer service, pricing strategy and diversity (“Al Ain Dairy Farm” Web). Some of the farm’s competitors are Al Marmum, Al Rawabi, National Food products, Fujairah, Al Mourouj Dairy, Nadec Dairy, and Al Marai. The farm invests in technology such as camel milking parlor to enhance production and position in the market.
Demand for milk products is still very high and Al Ain Farm feels that there is still a market segment that has not been served. It therefore attempts to maintain the competitive edge and enhance her market share by focusing on customer requirements and investing in technology that can meet immediate market demands (“Al Ain Dairy Farm” Web). Generally, Al Ain seems to run own retail banner that is highly aided by her distribution synergies. The company poses as a market leader in the lucrative dairy industry and her investment in research and development has really given it a competitive edge in the industry (“Al Ain Dairy Farm” Web).
Management StructureHer technologically advanced employees bring Al Ain Farm’s success from its local community. The farm employs a sound corporate culture with an equal opportunity as well as clear succession plan for her employees starting from her top management to the junior employees that represent a diverse family (“Al Ain Dairy Farm”). The workforce also includes a young talented team that contributes a lot to the farm’s success. Looking at Al Ain management structure, it follows the universal structure starting with the Board of Directors at the top and the junior employees below the structure. The only difference in the structure is the culture employed by the company. The management structure begins with the Board of Directors, followed by the Chief Executive officer and the Chief operating Officer. Currently, the chair of the Board of Directors is Mohammed Saif Al Suwaid and the CEO is Abdullah Saif Al Darmaki. Plant and Factory Manager, Chief Financial Officer, head of Sales, Cow Farm Manager, and Camel Farm Manager, follow the Chief Operating officer. The leadership of Al Ain Farm come from different countries thus representing the diversity in their corporate culture.
Works Cited
“Al Ain Dairy Farm.” Our Awards. 2013. Web. 30 November 2013. <http://www.alaindairy.com/en/aboutus/Pages/our-awards.aspx>
“Al Ain Dairy Farm.” Our History. 2013. Web. 30 November 2013. < http://www.alaindairy.com/en/aboutus/Pages/our-history.aspx>
“Al Ain Dairy Farm.” Our Products. 2013. Web. 30 November 2013. <http://www.alaindairy.com/en/ourproducts/Pages/default.aspx>
“LinkedIn.” Al Ain Farms for livestock Production. 2013. Web. 30 November 2013. <http://www.linkedin.com/company/al-ain-farms-for-livestock-production>
“SIAL MIDDLE EAST.” Al Ain Farms for Livestock Products. 2013. Web. 30 November 2013. <http://www.sialme.com/Exhibiting/Exhibitor-List/Exhibitor?id=1600>
AKINJISOLA OLADOTUN AKINTADE
AKINJISOLA OLADOTUN AKINTADE
(770)-728-2369 dotun.akintade@gmail.comACLS | BLS | CCHT- CERTIFIED
Versatile, Charismatic, Phenomenal are some of the few words to describe this Keiser University Graduate. Recognized by administrators, professors and fellow student to be a leader that is reliable, dependable, trustworthy and conscientious with a deep passion in patient care, growth and development. Known for leadership qualities that can be exemplified by numerous participations in different societies and systematic engagement with diverse multicultural individuals. Academic accolades include receiving the Overall Leadership award for outstanding performance in healthcare professionalism. Served as the president of Student Government Association (SGA) and an active board member of NSNA (National Student Nursing Association) Keiser University chapter and the honors society Phi Theta Kappa. Extremely service-oriented with a unique fusion of intuition, compassion and critical thinking abilities all formed in an effervescent bundle. Exceptional at managing multiple projects with competing deadlines.
COMPETENCIES
Confidentiality Assurance | Physical Assessment | Infection Control | IV Therapy | IV Maintenance | Health Psychology | CPR | Records and Progress Reports | Therapeutic patient communication | Quality Assurance | Sterile procedures and processing.
VOLUNTEER EXPERIENCE
CORA E BRAYON HEALTH CENTER- 36 Hours of Community Health Nursing in Fort Lauderdale.
DARE TO CARE Food Drive- 30 Hours for helping the team distribute donated items to the community
PAUL REIN DETETION FACILITY- 36 Hours of Community Health Nursing in Fort Lauderdale.
MY CLINICAL EXPERIENCE
Broward Medical /Trauma Center: 120 Clinical rotation hours completed on the Medical Surgical Unit (ICU, CCU)
Broward Medical /Trauma Center: 90 Clinical rotation hours completed on the Pediatrics Unit (PICU, NICU)
Broward Medical /Trauma Center: 120 Clinical rotation hours completed on the Emergency Department
Broward Health Center Coral Springs: 90 Clinical rotation hours completed on the Infectious Disease and Medical Surgical unit.
Plantation General Hospital: 90 Clinical rotation hours completed on the Obstetrics and Gynecology department.
PERSONAL SKILLS
Willing to work on a shift basis including evenings and weekends.
Always smartly dressed, articulate and presentable.
Ability to take ownership of issues and to work alone with little or no supervision.
Extremely organized with a high level of attention to detail.
Ability to respond to timeframes and deadlines with pace.
CAREER PEDIGREE
DaVita – (2016- Till Date)
TRINITY DIALYSIS CLINIC ATLANTA – (2015-2019)
BROOKHAVEN DIALYSIS CENTER, ATLANTA – (2014-2015)
CERTIFIED HEMODIALYSIS TECHNICIAN II.
Assist fellow teammates and Nurses in patient care activities ranging from dialysis access placements, cannulation, effective infection control, patient observation, monitoring blood pressure to determine stability, setting up machines and stripping down, disinfection, maintaining the RO Room for proper are healthy ambience, maintenance of the store to ensure all medications are stocked and available for use, monitoring patients and accurately recording their charts.
Awarded the DaVita SHINING STAR award for excellence and groundbreaking services in vascular management in the region.
Commended for chart accuracy, effective team collaboration, patient relations and consistent delivery of empathetic care.
Assisted patients with activities of daily living including helping with meals, transferring using assistive devices, bathing, dressing and grooming during home dialysis.
Displayed strong clinical skills in assessing vital signs, performing lab draws and glucose checks, and providing pre- and post-operative care.
Adhered to safety guidelines; completed the clinics Patient Safety Training Program and OSHA safety guidelines.
Ensured the accurate, timely flow of information by maintaining thorough patient records and updating healthcare team on patients’ status.
Complied with HIPAA standards in all patient documentation and interactions.
ACADEMIC QUALIFICATIONS
Keiser University Fort Lauderdale: 2019-2020
CGPA (3.95)
Kennesaw State University: 2015-2017
CGPA (3.50)
CERTIFICATION
Advanced Cardiac Life Support
Basic Life Support
Certified Clinical Hemodialysis Technician
References are available on request.