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NSA not only one watching
NSA not only one watching
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Americans do complain about confidentiality of their information. According to McClatchy of Tribune Business News in their article “NSA not only one watching” that was published on 14 July, 2013, the NSA is not the only institution accessing confidential data. There are businesses that also track customers without their knowledge such as the one instituted by Nordstrom that connects clients phones with the Wi-Fi systems. Companies doing the tracking system have largely gained customers from both the corporate world and even individuals. According to the self-proclaimed leaker Snowden, NSA has revealed a lot concerning government’s ability of using complicated scrutiny and data mining procedures on the citizens without much consideration (Dilanian, 2013).
However, it is believed that data gathered and oppressed by the internet gurus such as the social media are more superior to the information gathered by the National Security Intelligence. Of course the NSA cannot gather sufficient information from individuals concerned without using very powerful IT tools. The clients to these internet specialists are very ignorant about how their data is used (Dilanian, 2013). They do not understand where all the information that they have provided online are shared and cannot even tell the importance of their information by the respective companies.
According to the Chief technology officer of Madison Logic, the notion that NSA has advanced technologically compared to the corporate America is not true. Indeed the corporate American corporate are in a better position of acquiring all the information belonging to the citizens compared to the government. The government must therefore get the information from the companies because they are the only source. The government has to rely on technology to enhance their data mining job (Dilanian, 2013).
It is apparent that most companies access some of the most crucial and confidential information without the citizen’s knowledge. Google accesses all the emails that we send and receive anytime as Amazon company gets to know more about our shopping and even people we shop for. It therefore remains clear that the emails we send or4 receive are never as confidential as deemed by the users. This is really disturbing and it leaves one wondering whether advancement in technology means an increase in interference with individuals’ confidentiality rights (Dilanian, 2013).
The Big Data revolution has catapulted the issue of collecting and analyzing citizens data particularly clients to the internet giants. Though the idea of Big Data Revolution is of great help to consumers because the companies are able to design products according to the consumer’s opinions it is still privacy arbitrage. The customer satisfaction has been raised to a certain standard of their own feedbacks and recommendations as a result of automated analysis of customer preferences. The Big Data revolution is further essential in streamlining services offered by the government such as reduction of crime but the question is whether the need to provide services and security by the government overrides the need to ensure one’s confidentiality rights (Dilanian, 2013).
All the information about an individual can be manipulated due to ease of access and can therefore be wrongly used by groups such as identity thieves or even opponents in a civil lawsuit. Data access should therefore be regulated as much as possible to avoid such kind of access. It is unfortunate to see smartphones acting as tracking gadgets due to their ability to occasionally send signals about user’s locations. There are many other applications that give more details about individuals thus interfering with the confidentiality rights (Blanpain & Gestel, 2004). Just like the NSA argues that they only use personal data for security purposes such as terrorism, the companies such as Google and Verizon Wireless insist on using these data purely for sales purposes. However regardless of the different purposes and reasons suggested by these parties, whatever they do is privacy arbitrage. Every individual has a right of privacy which is very essential. The fact remains that they still hold very confidential information belonging to the citizens and they can manipulate them anytime because they may not be able to control the data (Dilanian, 2013).
This argument is very valid and effective because it addresses the main concern of Americans in an openly manner. The authors have pointed out several instances such as the way Google and Amazon companies accesses people’s data without their consent. It is also very true that the companies and the NSA may not be able to fully control the data they collect from people thus subjecting the information to manipulation (Blanpain & Gestel, 2004). It is very important for the individual’s confidentiality rights to be respected by both the internet companies and the NSA. Although it may seem difficult controlling these issues, their need a strong law constituted to at least minimize the effects of privacy arbitrage.
References
Blanpain, R., & Gestel, M. V. (2004). Use and monitoring of e-mail, intranet, and internet facilities at work: Law and practice. Hague [u.a.: Kluwer Law Internat.Dilanian, K. (2013, Jul 14). NSA not only one watching. McClatchy – Tribune Business News. Retrieved from http://search.proquest.com/docview/1399810235?accountid=45049
Now a days, life has become very fast
Now a days, life has become very fast. Most of the people do not prefer going to shops for shopping. Instead they prefer to do the same by sitting at home and ordering online. Thanks to the advancement of technology. It has brought the entire world within the grip of our hands. Just a click of a mouse on the computer can perform transactions of thousands and lacs. Thus most of the business today is taking place online. This feature is termed as e-commerce.
E commerce or electronic commerce is defined as the sale and procurement of supplies and servicesusing information systems technology. Sometimes it is also called as internet commerce. There are several definitions of e-commerce. According to Zwass, e-commerce is “the sharing of business information, maintaining businessrelationships, and the conducting business transactions by meansof telecommunications networks”. Daniel Minoli and Emma Minoli gave their view of Internet-based commerce as follows – “Electronic commerce is the symbiotic integration of communications, datamanagement, and security capabilities to allow business applications withindifferent organizations to automatically exchange information related tothe sale of goods and services.”
Benefits of Internet Commerce
Business benefits:
Reduced costs to buyers from increased competition on-line
Reduced costs to suppliers by on-line auction
Reduced errors, time, and overhead costs information processing
Reduced inventories, and warehouse
Increased access to real-time inventory information, speed-up ordering &purchasing processing time
Easier enter into new markets in an efficient way
Easily create new markets and get new customers
Automated business processing
Cost-effective document transfer
Reduced time to complete business transactions, speed-up the delivery time
Reduced business overhead and enhance business management
Marketing benefits:
Improved market analysis, product analysis and customer analysis.
Low-cost advertising
Easy to create and maintain customer o client database
Customer benefits:
Wide-scale information dissemination
Wide selection of good products and goods at the low price
Rapid inter-personal communications and information accesses
Wider access to assistance and to advice from experts and peers.
Save shopping time and money
Fast services and delivery
Now, we can see that, e-commerce not only benefits the consumers, but also the sellers a lot. To cope up with the increasing competition today, every organization has to develop selling option of its product through internet. Bunker Books, a twenty year old book company has also found this.
To set up e-commerce is not the only way out for the book company. It is also required proper advertisement to reach out to its customers. Bunker books was selling its product via traditional means of counter purchase since the last twenty years. Since it is now introducing e-selling facility, it must convey this to its existing customers and also try to attract new customers. Now a days, social networking is a very well known fashion. Hence, the company can target the youths by giving its advertisement in several social media sites. To make the customers attracted, it has to give some promotional offers like cash back, free gifts, discount coupon etc. These features attract more and more customers. They can also retain the new customers by sending offers on their email ids or mobile numbers.
The technological foundations of e-commerce are largely hidden, but they are the base on which electronic commerce is built. Kalakota and Whinston use the analogy of a traditional transportation company to describe the complexity of the network and how the different components that make up the technology infrastructure are interlinked.
The network infrastructure is like the network of roads that are interconnected and are of different widths, lengths and quality – for example, the Internet, local area networks, intranets. Network infrastructures also take different forms such as telephone wires, cables, wireless technology (such as satellite or cellular technology). The publishing infrastructure (including the World Wide Web, Web servers) can be seen as the infrastructure of vehicles and warehouses, which store and transport electronic data and multimedia content along the network. Multimedia content is created using myriad tools such as HTML and JAVA. This content can be very different with varying degrees of complexity similar to different vehicles travelling on the roads. For example, text only, or more complex is an application, such as a computer game, containing audio, video, graphics and a programme. Messaging and information distribution infrastructure are the engines and fuel, which transport the data around the network. Once the multimedia content is created, there has to be a means of sending and retrieving this information, for example by EDI, e-mail, Hyper Text Transfer Protocol. Once content and data can be created, displayed and transmitted, supporting business services are necessary for facilitating the buying,
selling and other transactions safely and reliably. For example, smart cards, authentication, electronic payment, directories/catalogues.
Another method for classifying e-commerce is by identifying the partners directly involved in the transaction. An informal version of this framework is being loosely applied in the use of the terms business-to-business (B-to-B), business-to-consumer (B-to-C) and consumer-to-consumer (C-to-C).
Business-to-Business (B-to-B): It is the exchange of products, services or information between business entities.
Business-to-consumer (B-to-C): It denotes the exchange of products, information or services between business and consumers in a retailing relationship. Some of the first examples of B-to-C e-commerce were amazon.com and dell.com in the USA and lastminute.com in the UK.
Business-to-Government (B-to-G): The exchange of information, services and products between business organizations and government agencies on-line denotes business to government.
Business-to-Peer Networks (B-to-P): This would be the provision of hardware, software or other services to the peer networks. An example here would be Napster who provided the software and facilities to enable peer networking.
Consumer-to-Business (C-to-B): This is the exchange of products, information or services from individuals to business. A classic example of this would be individuals selling their services to businesses.
Consumer-to-Consumer (C-to-C): In this category consumers interact directly with other consumers.
Consumer-to-Government (C-to-G): Examples where consumers provide services to government have yet to be implemented. See Government-to Business.
Consumer-to-Peer Networks (C-to-P): This is exactly part of what peer-to-peer networking is and so is a slightly redundant distinction since consumers offer their computing facilities once they are on the peer network.
Government-to-Business (G-to-B): It is also known as e-government. It is the exchange of information, services and products between government agencies and business organizations. Government sites offering information, forms and facilities to conduct transactions for individuals, including paying bills and submitting official forms on-line such as tax returns.
Government-to-Government (G-to-G): (Also known as e-government). Government-to-government transactions within countries linking local governments together and also international governments, especially within the European Union, which is in the early stages of developing coordinated strategies to link up different national systems.
Government-to-Peer Network (G-to-P): As yet there is no real example of this type of e-commerce.
Peer–to-Peer Network (P-to-P): This is the communications model in which each party has the same capabilities and either party can initiate a communication session.
Thus, while setting up e-commerce, Bunker books has to well establish all these networks very efficiently. Besides this, the store can tie up with major online shopping websites to attract more customers. For example, if Bunker book shop tie up with flipkart, world’s one of the leading online shopping website, then many more people can come to know about the book store. Then later on they can visit the book stores webpage particularly later on. If the book store offers higher discounts or give more offers on its own website, then number of buyers will increase.
This was just one aspect of increasing online sales by Bunker book store. Beside this, there are several other criteria, which the store should keep in mind. The book store must keep on notifying the customers via e-mail or sms about new books launched and new offers. This will attract more customers. The book lovers are crazy about the new launch. So, if they can get the same at their doorsteps with a few clicks on their gadgets, sales will really increase.
Again there are several books which are really expensive. For those books, the book store can launch some easy payment option. Suppose, the book store allows EMI option as an alternative payment mode for the expensive books, then it will attract many more customers. This will include those readers who are fond of reading, but cannot help restraining them from buying the books because of their budget constraint.
All these methods will attract new customers and improve the sales figure. But besides attracting new customers, the book store must value its old customers also. Habits seldom change. Hence, people with a regular habit of reading are always inclined towards book. Therefore, its important for bunker book store to retain its old customers. To achieve this, the book store can give special offers and discount to their old customers.
To increase the current sales a system of points can be introduces. Some points based on the value of the transaction will be accrued to each customer. Then on the basis of accumulated points, the company can give them some gifts or allow the customer to redeem their points according to their own wish.
Besides this, the website must be very user friendly and the transaction process must be very efficient. The transaction process should be very safe and secure so that the customers can rely on it.
One of the best ways to establish the credibility of the company is to include customer testimonials in its sales letter. These should be excerpts from genuine e-mails or letters from customers expressing how useful or how good the books are, or how good the service of the company is.
Instilling urgency in the copy and convincing the readers they need to buy now is very important for the sales of the company. Sales copy instills a sense of urgency in the visitors, compelling them to buy now. One important way is to denote like this – “Last few copies of this edition, Flat 20 % off, HURRY!!” These will all attract more and more customers.
Boosting own product’s desirability by adding images. Images of the books make them seem more tangible and “real” to the visitors in the website and are a powerful sales tool. But sometimes revealing what the product is too early in the sales process can kill the sale–you may need to highlight the product benefits and value before you reveal exactly what it is.
Make the Most of Local Reviews: When the customers leave good comments about the company’s business on local review websites it helps give its business credibility among prospective clients and website visitors. Hence bunker book store should request that their existing customers post honest reviews on sites like Google, Foursquare or Yelp. Many times, potential customers will check out these review websites for indications of previous customer satisfaction. Having powerful, positive reviews will go a long way in helping the potential customer choose our service or product.
Everyone is familiar with pop-ups. They’re the small windows containing a special offer or other information that sometimes “pop up” when you visit a website. Love them or hate them, pop-ups have been a very useful, online marketing tool for years. However, because a percentage of internet users disliked them, Google, AOL, Netscape and others developed pop-up blocking software to combat them.
Directory and Article Submissions: This strategy is one of the oldest and most reliable methods of website promotion for building an online presence. Pen articles rich in keywords that relate to your business niche and submit them to respected article directories. By having website links in important directories you build quality back links back to your site thereby reinforcing your online presence.
Establish the Problem: It is needed to firmly establish the problem or issue before providing the solution. The headline might start with a problem but you need to really get into it to ensure the entire target audience will view it as something that needs to be remedied. People want to know that you understand “their problem” not just something general because then they will feel more confident that Bunker book store can solve it.
Use social media: Social media networks are taking over internet marketing. These are popular sites, including Digg.com, Twitter, MySpace, and more that provide a natural online network. Essentially, it offers companies a built in opportunity for viral marketing. Your company can network with others, submit articles and news for users, and essentially help direct the movement of word of mouth through the web.
Building an online presence is a critical function of every business in today’s world of fierce online competition. When several companies set out to start their businesses they believe that they have a hard road ahead of them. But even beyond the already difficult job of business setup is the daunting task of marketing and promotion. Marketing and promotion is a part and parcel of the online business world that is critically important, but unfortunately, too few business owners realize its importance. However, this lack of awareness is slowly changing as business owners start jumping on the bandwagon by doing all they can do promote their service and business. The marketing strategy that is gaining in popularity is online marketing.
With the advancement of technology, smart phones have become very popular these days. People prefer to do all the things on their phones on the go. This had lead to the concept f mobile banking and mobile shopping. Mobile shopping is becoming popular day by day. To attract more customers, the bunker book store has to cope up with this technological advancement. They have to redesign their website and create a mobile version and a mobile application for online mobile shopping. People can browse the books n their mobile and can even buy using their handsets and mobile banking facility.
Faster is Better: Life has become very fast these days. People have no time to wait. People are becoming more impatient these days. They are using their phones for several shopping purpose, but cannot wait for sometime giving it some time to load and all. If you have time to sip your latte while waiting for it to load, then it’s too slow. Hence Bunker books must develop a new platform and new version of the mobile application which can work really faster.
It is often found that many people though prefer online shopping, but they do not want to pay for the product in advance. Many people prefer the cash on delivery option. Hence bunker book store should also keep that facility open to its customers.
Offer Free Shipping: Research shows this is the number one thing that convinces visitors to buy. Today most of the online shopping websites are providing free shipping to most of the locations. Bunker book store should also follow that.
Exchange links: A common technique for online growth is link exchange networking. It is a process of finding partner sites that are willing to provide a link to your site, in exchange for you doing the same for them. This adds another location for consumers to find you. More importantly, links from sites that are popular and high in traffic can be very beneficial to your Google popularity, and ultimately, your search engine positioning.
Now, these suggestions are simple but very effective strategies that the bunker book store can use in the effort to enhance their online presence.
Nothing is more apparent in the genre of satire than the ridicule of the vices and immoralities of society
Nothing is more apparent in the genre of satire than the ridicule of the vices and immoralities of society. This focussing on the defects of society as a whole doubles as a function of this genre of literature and a framework within the plot or theme of the novel or story. The satirist emphasizes the ugly ramifications of society, but to do so the satirist needs a vehicle for the observation of society’s actions and effects as a whole. This society is often represented as a microcosm or series of microcosms along a journey and the vehicle for the observation of the presented society is an individual located on the outside. To ensure that the individual is fully isolated from society and thus capable of objectively observing the follies of the world, the individual is given characteristics of a distinctive identity. The concept of an individual may be summarized in a statement made by Rick Hoyle: “The human self is a self-organizing, interactive system of thoughts, feelings, and motives that characterizes an individual. The self is reflexive and dynamic in nature: responsive yet stable” (Hoyle 2). Therefore, the outsider must be an individual, fully capable of organizing his or her thoughts and emotions and the consequences of each upon the self and the world. Logically proceeding the definition of the individual outside of society is the definition of society; a term that “can be used to designate the specifically relational system of interaction among individuals and collectivities” (Sanford 219). By positioning the polarities of individual and society in a conflict of values the satirist has created an effective method for criticizing society. The major trends the satirist may attribute to the individuals separated from society are the inability to integrate themselves into society, a certain degree of naiveté, and have definite flaws. These trends are apparent in the protagonists of the satiric novels: Mark Twain’s Huckleberry Finn Joseph Heller’s Catch 22 and Kurt Vonnegut’s Cat’s Cradle.
Mark Twain’s satirical novel Huckleberry Finn has a main protagonist that is a precocious boy named Huckleberry Finn. Huck Finn’s initiation into society and society’s values is at Miss Watson and the widow’s home after his father’s death presents the civilized part of the society that Huck has not been exposed to before. It aggregates Huck’s education both as an individual and as a part of society up to the time when he sets out on a raft to Jackson’s Island; and his acceptance of Jim begins his exclusion from society. Huck Finn is forced from the nineteenth-century society, which he lives in; his estrangement is initiated when he fakes his murder to escape from his abusive father and sets off downstream. The only time that Huck has a true sense of freedom is when he is on the raft with Jim, heading down to the Mississippi. Hut his view of the stupidities of society is magnified and his sense of freedom is lost when he is thrown into society once again.
When Huck stumbles upon the Grangerford family under the assumed name George Jackson, he is exposed to a higher level of society than he has ever seen. Upon first meeting the Grangerfords and seeing their house, Huck states: “It was a might nice family, and a might nice house, too. I hadn’t seen no house out in the country before that was so nice and had so much style” (Twain 120). The family is well mannered and civilized, the father, Col Grangerford a gentleman and kind. Huck is given new clothes, a servant to follow him around, and attends church every Sunday. However, Huck attends church but feels that it “was pretty ornery preaching—all about brotherly love, and such like tiredness” (Twain 131). But when Huck is faced with the violence of the feud between the Grangerfords and the Sheperdson’s he is horrified and disgusted at the pointlessness at the cruelty and violence of the feud between the two-aristocratic families. The two brothers and the father of the Grangerford family are killed and Huck witnesses the brutal shooting of his friend Buck and his cousin Joe. Huck gives an account of his feelings after witnessing the murder:
It made me so sick… I ain’t agoing to tell all that happened—it would make me sick again if I was to do that. I wished I hadn’t ever come ashore that night, to see such things. I ain’t ever going to get shut of them—lots of times I dream about them. (Twain 137)
The horror of this sight stays with Huck, and he does not feel his freedom from that side society until he is back on the raft with Jim, floating away from the violence that horrified him. Huck states: “I was powerful glad to get away from the feuds, and so was Jim to get away from the swamp. We said there warn’t no home like a raft, after all” (Twain 138). Mark Twain effectively used Huck in the world of the Grangerfords to show the senselessness of family feuds and the senseless violence that even well bred men are capable of inflicting.
In Huckleberry Finn, Mark Twain has created a character that has a degree of naiveté and innocence. Despite Huck’s audacity and brazen curiosity about his surroundings, the fact that he is indeed still a young adult is a point to consider when viewing Huck as the vehicle for the satiric viewpoint. Huck Finn, in spite of his unconventional childhood, has a lack of experience that comes with years. His naiveté is most apparent when he is at the circus in the “little one-horse town in a big bend” (Twain 160). Huck declares that it:
was a real bully circus. It was the splendidest sight that ever was…every lady with a lovely complexion, and perfectly beautiful, and looking just like a gang of real sure-enough queens, and dressed in clothes that cost millions of dollars and just littered with diamonds. It was a powerful fine sight; I never see anything so lovely (Twain 171).
When a circus performer pretended to be a drunken man from the audience and stumbled into the ring, Huck is fooled along with the crowd into believing what was only a regular part of the circus act. He admits that “ I felt sheepish enough, to be took in so, but wouldn’t a been in that ring-master’s place, not for a thousand dollars” (Twain 173). Even after the trick, Huck is convinced it was a one-time performance and still considers the circus “bully”. Mark Twain has placed Huck in a position where he is representative of the gullibility of the average man. It was not just Huck who was tricked at the circus; the entire crowd was astonished and amazed.
Mark Twain also instilled Huck with flawed characteristics, which are used as a trend by the satirist to convincingly portray an outsider from society. If the protagonist is a flawless, knowledgeable and perfect individual, the readers would not relate and identify to him and a large part of the function of satire would be lost. If flaws in the protagonist signify an individual outside society, then Huck Finn is very much isolated. Ever since he walked into Tom Sawyer swinging a dead cat, Huck Finn has been immortalized as a rapscallion and a scoundrel. His flaws are more pronounced at the beginning of the novel, and though they never disappear, are somewhat alleviated by the time of the novel’s conclusion. Huck has a tendency to put on many different identities; at few times in the book is Huck actually Huck. When staying with the Grangerford’s he is George Jackson, with Mary Ann’s family, he is Joe, and English servant to Reverend Blodgett, and to the lady in St. Petersburg he is first Sarah Mary Williams and then George Peters. While staying with the Phelps, he was posing as Tom Sawyer. One literary critic explained that “Huck assumes either voluntarily or through external pressure ten different identities during his progress down river, inventing elaborate and excessively lugubrious family history for himself” (Strickland 52). The almost uncanny ability of Huck to take on another personality is astonishing, as is his ability to lie on when put on the spot. Curiously enough, each time he creates a new role, it adds up that “death, illness, or destruction of the family are involved in seven of the ten roles” throughout the novel (Strickland 50). Twain’s Huck Finn is so isolated from society and a family that he can, through these roles, convince someone that he has escaped from a violent past and thus gain sympathy and aid. Mark Twain, as a satirist, created an isolated character with both innocence and flaws. Huck gazes in on a cruel, sad society that is capable of killing, enslaving human beings and twisting people’s emotions.
The novel Catch 22 by Joseph Heller was published in 1961 and is a strong satirical novel. The main protagonist is an Armenian named Yossarian who is an individual with the characteristics used as a trend to produce functional satiric literature. Yossarian is a character who has a strong, definitive personality; he is realistic, cynical, paranoid and skeptical. Heller has placed this character, as the main protagonist, in a war setting on a small island called Pianosa. Yossarian is under the command of the bureaucracy of the army, but does not share the patriotism and willingness to die for his that, other people in his unit have. His major concern is for his own life and his main goal is to come out of the war alive; a goal which is increasingly complicated wch time the number of missions he has to fly is raised. Yossarian’s overt attempts to get out of combat duty and his cynical method of viewing the world soon cast him as an outsider. Yossarian’s paranoia is grounded on the premise that your friends may be against you just as well as your enemies are. Yossarian’s opionion is that “The enemy is anybody who’s going to get you killed, no matter which side he’s on, and that includes Colonel Cathcart. And don’t you forget that, because the longer you remember it, the longer you might live” (Heller 134). Heller emphasizes Yossarian’s creed in the next sentence: “But Clevinger did forget it, and now he was dead” (Heller 134). Yossarian’s anti-war views, his paranoia, his cynicism cast him as an outsider in the camp. Unlike Huck Finn, Yossarian is forced to stay on the island of Pianosa or in one of his two retreats. Yossarian is one of the representatives of society that Heller uses, and cannot totally escape. Yossarian’s only methods of retreat are to the hospital or to Rome. Joseph Heller makes it clear that Yossarian is using the hospital only to escape from flying the missions. “Yossarian ran right into the hospital, determined to remain there forever rather than fly one mission more than the thirty-two missions he had…He could enjoy himself in the hospital, just as long as there was no one really very sick in the same ward” (Heller 174). Yossarian viewed the hospital as better than flying missions; his main emphasis was on himself, his individual life, and not the establishment or the war. From Yossarian’s point of view: “Being in the hospital was better than being over Bologna or flying over Avignon with Huple and Dobbs at the controls and Snowden dying in back” (Heller 174). Joseph Heller’s character Yossarian works effectively as a satiric protagonist because his strong individual traits place him outside the conventionalities of society for him to comment on objectively.
Yossarian is not a typical naïve character in a satiric novel. Satirists can use the trait naivete in their characters as a trend to distance the protagonist further from the convention on which he is evaluating. However, Heller realizes a character does not have to be completely naïve or inexperienced to be viewed as a satiric character. Although Yossarian is admittedly not innocent, as is clearly evidenced throughout the novel, he does make an important discovery about war. The experience catapults him forward to the human destruction and horror in Rome after its bombing, his eventual desertion to Sweden and ultimately shapes his final view on the senselessness of war. The occurrence of Snowden’s death is the event that Yossarian faces that makes his knowledge of the brutality of war complete. His education is concluded “on the hideous first mission to Avignon the moment he realized the fantastic pickle he was in” (Heller 340). Snowden represents to Yossarian the full brutality, senslessness and horr of war. Without this knowledge a man in combat has a large quantity of innocence in his character. The reader, knowing that Yossarian now has a comprehensive knowledge of war and death, the perception of the events that Yossarian changes focus. The new roommates in Yossarian’s tent appear as more innocents and to the reader, and his treatment of them more understandable. The roomates are presented as ignorant of war and devoid of all the knowledge Yossarian posseses.
The moment he saw them, Yossarian knew they were impossible…They were obtuse; their morale was good. They were glad that the war had lasted long enough for them to find out what combat was really like. They were halfway through unpacking when Yossarian threw them out (Heller 357).
This episode magnifies Yossarian’s cynicism, yet after the Snowden scene, the reader now knows Yossarian’s action of throwing the roommates out is justifiable and sane. Once Joseph Heller has achieved this understanding with the reader his job as a satirist is nearly complete.
Yossarian, as a character, is flawed. His treatment of women is certainly questionable, he drinks, and he visits whorehouses. When Yossarian was flying with Milo to distract Orr from watching where Milo gets his eggs; “Yossarian and Orr found themselves jammed into the same double bed with the two twelve-year-old twenty-eight-year-old prostitutes, who turned out to be oily and obese and who kept waking them up all night to switch partners” (Heller 239). Besides his behavior in regards to women, some would say he shirks his duty by hiding in the hospital and refusing to fly missions. However, as discussed with Huckleberry Finn, the satirist creates the protagonist of the satiric novel with flaws to create a believable tension between the individual and society. Joseph Heller makes Yossarian’s multiple flights to the hospital bed seem very plausible, rational and sane. However, despite his flaws, if Yossarian were a perfect individual, and always kept his temper, followed commands unquestionably, and moralized over other men’s actions, Joseph Heller’s Catch 22 would not have served any purpose but to chronicle Everyman’s conquest by society.
The novel Cat’s Cradle by Kurt Vonnegut is also a satiric novel and was published first in the 1960’s. The novel’s protagonist follows many of the trends that satirists apply to their main characters. The main character in Cat’s Cradle is John—or Jonah—and he is an outsider like Huck Finn and Yossarian. His trip to Illium is the first place that the reader comes in contact with John, and his actions and words seem only to accentuate his pessimism. When he first meets Breed, John contrasts himself with him. “Breed…was civilized, optimistic, capable, serene. I, by contrast, felt bristly, diseased, cynical. I had spent the night with Sandra. My soul seemed as foul as smoke from burning cat fur. I thought the worst of everyone…”(Vonnegut 27). When he returns to New York his apartment is ruined by a nihilist that he barely knew and his cat is dead, and he is suspended without a place to belong. His history of pessimism has left him alone and divorced twice: “My second wife had left me on the grounds that I was too pessimistic for an optimist to live with” (Vonnegut 77). John’s description of himself before Bokonism sums up his past as a pessimist well: “When I was a younger man—two wives ago, 250,000 cigarettes ago, 3,000 quarts of booze ago…I began to collect material for a book to be called The Day the World Ended. It was to be a Christian book. I was a Christian then” (Vonnegut 1). At the beginning of his journey from Illium to San Lorenzo, John is left with nothing. He leaves to San Lorenzo almost on a whim, after falling in love with a girl in a photograph. He comes into San Lorenzo having shed his past and society, with no possessions and no place in life. John is an individual on the outside of society, too pessimist to be an optimist, not enough of an idealist to be a realist. He belongs to no one and to no where, and he steps onto San Lorenzo knowing only about the island what he read in a book. Kurt Vonnegut has created a character that, almost completely, is an outsider from everywhere he has been and to the place, he is going.
Huckleberry Finn was naïve because of his youth, and his lack of experience. Yossarian’s was naïve because he did not fully comprehend the gruesome savageness of war until the confrontation with Snowden’s death. Vonnegut’s protagonist John also has a degree of innocence. As with Yossarian, John does not have the conventional definition of innocence. He has more experience with the world, yet is much vulnerable and accepting than Huck Finn. Most of his naiveté comes from his almost implausible and impulsive love of Mona, whom he travels to a tiny Caribbean island to meet based on the impression from a photograph. Before his love for Mona, John focuses several times on the lack of love in his life: “…and two wives and no wife…And no love waiting for me anywhere…And the listless life of an ink-stained hack…” (Vonnegut 201). When Mona marries him (because he is President), he demands that she not perform boko-maru with any other people, despite the fact that it is part of her religion. When Mona threatens to leave him, he offers to take on her religion: “Could I have your religion, if I wanted it?”(Vonnegut 209). John’s innocence of San Lorenzo and Bokonism enables him to be a qualified individual to demonstrate societies’ blind acceptance of religion, even when continually reminded that is all “foma”.
Kurt Vonnegut’s character John also has flaws, which are similar to Yossarian’s in Catch 22. On John’s first night in Illium, he got drunk in a bar, the Cape Cod Room, which doubled as a “hangout for whores”. He had a discussion with a whore named Sandra (who he ended up spending the night with):
We talked about truth. We talked about gangsters; we talked about business. We talked about the nice poor people who went to the electric chair; and we talked about the rich bastards who didn’t We talked about religious people who had perversions. We talked about a lot of things. We got drunk (Vonnegut 22).
This account of a conversation with a whore both serves to simultaneously highlight John’s pessimissim, insight into society and his loneliness. John’s obsession with Mona Monzano also could be seen as a flaw. “The mirage of what it would be like to be loved by Mona Aamons Monzano, had become a tremendous force in my meaningless life” (Vonnegut 85). John’s sudden love for Mona discloses a much larger facet of his personality that includes impetuosity and impulsiveness.
Mark Twain’s Huckleberry Finn, John Heller’s Catch 22 and Kurt Vonnegut’s Cat’s Cradle all have protagonists that exhibit, in various degrees, some of the major trends of that satirists use in their characters. Huck, Yossarian, and John are all isolated from society, have flaws and are innocent in some respects. The satirist can control what areas of society he wants to focus on by weighing the degree of their isolation, the proportion of the flaws to the whole person and how naïve they are and to what factors of society.
Works Cited
Heller, Joseph. Catch 22. New York: Simon & Schuster Inc., 1994New York: Simon & Schuster Inc., 1994.
Sniderman, Stephen L. “It was All Yossarian’s Fault”. Twentieth Century Literature. Vol 19:4, pg 251-257. Oct. 1973.
Strehle, Susan. “Satire Beyond the Norm”. Contemporary Lit. XXXVII. Pg 45-47. 1996
Strickland, Carol C. “Of Love and Loneliness, Society and Self in Huckleberry Finn”. Mark
Twain Journal. 21:4, pg 50-53. 1983.
Twain, Mark. Huckleberry Finn. Ed. Jane Ogborn. Cambridge: Cambridge University Press, 1995.
Vonnegut, Kurt. Cat’s Cradle. New York: Dell Publishing, 1998.
