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Sony Corp
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Sony Corp
Years back, Sony Corp was among the most profitable companies, but its stock price plummeted to $18 in 2012, just a fraction of its competitor’s prices. There are several factors attributed to this drastic change in Sony’s fortune. The prominent ones include its slow pace in adapting new technologies concerning the internet and new software in the market, acquisition of unrelated businesses, too many related products and reluctance of engineers and departments to work together. To deal with its financial problems and regain profit margins, Sony has to address these significant areas.
First, the company should hire new employees with experience in the area of internet-based products such as online games. Sony’s employees probably worked there for years and may have gotten comfortable with the old model of doing things. In today’s world, everything revolves around the internet, and Sony should get people familiar with the competitive nature of the business. Second, Sony should narrow down its range of products to avoid confusing customers. Having one company with competing products makes little sense, and the customers will be confused about which product to choose. The company should focus on selected products and ensure customer satisfaction.
In addition to this, Sony should sell off some of its unrelated business acquisitions. Such business such as chemicals takes away from the core business by diverting attention and resources that Sony should focus on its core products for which it is known in the market. The issue of reluctance among workers to cooperate is another major factor to the company’s dwindling fortunes. To deal with this, the company should come up with ways to encourage cooperation such as team building. Top management should also find out why there is reluctance, and if necessary, employees unwilling to work with others should be let go to ensure a spirit of cooperation within Sony.
Social Media in Communication
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Social Media in Communication
Social media is a powerful communication tool. It has revolutionized the way people talk to each other. People from different parts of the world come together to share ideas. Family and friends can keep each other updated on what is going on in their lives on platforms such as Facebook, Twitter, Snapchat, and Instagram among others. Social media is used as a tool for advertising by companies. Social media has many advantages in terms of communication, but it also comes with a price. People no longer value the personal touch of communication and can barely raise their heads from their phones to say hello to the person seated next to them. These challenges need to be addressed while embracing social media as a tool f communication.
The first advantage of using social media to communicate is that it takes very little time. For example, a person may want to invite fifty friends to a party that they will be hosting. Calling each of them individually will be time-consuming. It is easier and faster to reach out to them by making a post about the party on social media where each of them can read the message. This also applies in business settings. Communicating to employees using social media saves time and improves engagement levels.
The second advantage of using social media to communicate is that it brings like-minded people together. People can come together and share ideas on topics that they are passionate about. Such people come from all over the world; therefore they have different backgrounds and perspectives, and such interactions are quite informative. It would be difficult to get in touch with a person from a different continent, but social media has made this possible. It is easy to get in touch with one another even when you are in different places.
The third advantage of using social media as a communication tool is that it has become quite popular. Nearly every person all over the world has a Facebook, Twitter or Instagram page. Social media has become an essential communication tool; therefore it makes sense that we should utilize it to the fullest. Social media is an integral part of young people’s lives, and they rely on to gain information and news about what is happening with their loved ones and other people that they admire. Social media also helps people to find a sense of belonging by connecting to communities on social media (Fuchs). Depending on your interests, you can easily find a group of people that share it and social media makes interaction with them very easy.
Social media is a powerful information tool, mainly because of its accessibility. People can log onto their pages from anywhere to find out what is happening. This can range from finding out whose birthday it is to the results of an important election. In this way, social media has completely transformed how news is communicated to target audiences. Companies also use social media as a sales platform. Young people spend a significant amount of time glued to their phones, and social media is an excellent opportunity for advertising. A strong brand on social media has become essential for all companies to communicate with their customers (Schivinski & Dabrowski 196). Customers can give their reviews on what they like and what can be done to improve service delivery.
Social media has also destroyed the way we communicate. All our phones have several social media apps. Most of the time, people are engrossed on their phones. When they need something, they automatically turn to their phones to text their friends for help. This has dramatically hindered interaction among people. Even in a social gathering, people are more concerned with updating their profiles rather than in getting to know new people in real life. Social media has become a refuge and a hiding place where people go to hide from what is happening around them (Shensa 153).
Social media has also brought up young people with poor social skills. If their phones and computers were to be taken away, they would spend a lot of time looking at each other awkwardly. This is because they are used to hiding behind a keyboard when meeting new people. They have no idea how to make small talk and interact with others (Kim 285). People skills are essential in life, they teach us how to communicate and interact with different kinds of people. Social media has also led to lower productivity and shortened attention span. This has been translated into many areas of life, teachers in school have difficulty communicating with their students, and parents hardly know their children and employees cannot deliver in their places of work. Social media can pose a threat to underage children as sex offenders, and other criminals can target them and cause them harm. Bullying is also prevalent on social media because of the anonymity it offers.
While social media is an invaluable tool, too much of it can be poisonous. This is especially true in the case of young people. Before children get the chance to learn proper skills in interacting with people, they already have phones thrust in their hands. Their years of development are spent on social media, and it becomes the center of their lives. Social media should be used to its advantage of quick and easy communication while at the same time guarding against its detrimental effects. The key is to learn social media skills and use it in moderation.
Works Cited
Fuchs, Christian. Social media: A critical introduction. Sage, 2017.
Kim, Jung-Hyun. “Smartphone-mediated communication vs. face-to-face interaction: Two routes to social support and problematic use of smartphone.” Computers in Human Behavior 67 (2017): 282-291.
Schivinski, Bruno, and Dariusz Dabrowski. “The effect of social media communication on consumer perceptions of brands.” Journal of Marketing Communications 22.2 (2016): 189-214.
Shensa, Ariel, et al. “Problematic social media use and depressive symptoms among US young adults: A nationally-representative study.” Social Science & Medicine 182 (2017): 150-157.
Social Issues
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Social Issues
There are many social issues prevalent in our society today, and it is up to the citizens of the country to raise their concerns with their leaders so that something can be done about them. Some of the social issues common across the country include abortion rights, racism, gun violence, drug abuse, high levels of unemployment, gay marriages, among many others. The citizens of the United States choose leaders whom they think will most accurately represent their views, and I hope to highlight some of my opinions in this letter. The issue of equality is one that is close to my heart because I believe that all people have the right to fair and equal treatment especially under the law. It is for this reason that I firmly believe in the rights of gay people to get married and enjoy the rights and privileges that come with marriage, as do any other heterosexual couples in this country. In addition to this, I would also like to advocate for gun control laws as gun violence has wrecked many lives, especially those of innocent people over the past few years. It is our collective responsibility to ensure a fair, just and equal society where all people can thrive, and addressing the issues of gun violence, and gay marriages would go a long way to ensure this.
Gun violence is a cause that is close to my heart. The United States has some very lax gun laws, and efforts to tighten regulations around gun laws have borne no fruit so far. Unfortunately, the country’s leadership is unwilling to enforce any change, as compared to countries such as New Zealand that stepped up to immediately institute gun law reforms in the wake of tragedy. On the 15th of March 2019, a gunman attacked a Christchurch mosque in a horrific shooting that left 51 people dead and scores injured. Less than 24 hours later, New Zealand’s prime minister announced a change in the gun laws of the country. The government would henceforth ban several types of assault weapons and ammunition. In addition to this, the government set up a buyback program designed to recover weapons from the public. Such a swift and decisive response seemed almost unbelievable to the United States, a country that has witnessed more mass shootings than any other.
Before the Christchurch shootings, New Zealand and the US shared several characteristics when it came to gun laws and gun control. The government in both countries was strongly influenced by gun lobby groups that seek to protect the citizens’ right to own and carry firearms. The right to own a gun is indeed constitutionally guaranteed, and many who advocate against gun control claim that carrying a firearm helps to keep them safe. This argument is a sound one. The right to carry a firearm should be respected, but the time has come to install common-sense gun laws to govern the senseless violence that comes from the unrestricted access to guns in this country. Some of the laws that should be put in place include background checks as well as mental checks on individuals seeking to buy a gun. The state of Texas has been affected by mass shootings, with the latest being at a Wal-Mart store in El Paso where 22 people were killed and 24 others injured. Less than a month later, a drive-by shooting led to the death of seven and left more than 20 people injured (Fernandez et al.). The increasing frequency of these shootings, most of them in public spaces and schools, show that it is time for the government to step up and ensure that those who own guns can be trusted to act responsibly and rationally.
The second social issue that I would like to discuss is gay marriages and gay rights. The LGBTQ community sadly continues to suffer from discriminatory policies and laws that negatively affect their lives. The US Supreme Court legalized gay marriages in 2015, marking a big win for the gay community in the country (Hagai & Cosby 481). However, gay couples still face hurdles in other areas of their lives. One example of this is in adoption. Gay couples still face discrimination, especially in cases where social workers deem gay couples unfit parents and deny them a chance to adopt children. The second issue is the legal rights of non-biological parents. When a couple has a child, the non-biological parent has to go through a rigorous adoption process to ensure that they are recognized as legal parents. There need to be laws that ensure both parents are legally recognized. In case something happens to the biological parent or the couple breaks up, many challenges can arise with regard to the legal rights of the non-biological parent.
To address issues around same-sex couples, the government should work towards treating same-sex couples as heterosexual couples. States such as Nevada, Massachusetts, and Vermont have done this by ensuring that both parents are listed in the child’s birth certificate (Hagai & Cosby 485). However, other states in the country, including Texas, still have impediments when it comes to the legal rights of same-sex parents. Same-sex couples should also be able to adopt children freely as they demonstrate that they are fit parents. There should be no double or discriminatory practices applied. Another issue when it comes to gay couples is access to benefits such as healthcare. Some policies do not recognize same-sex partners as beneficiaries of their partner’s benefits, and this can cause suffering to gay couples.
To conclude, there are many social issues that need to be addressed in society. Every person should feel free and safe in their environment and dealing with issues around gun laws, and gay rights will help to ensure that this is a reality. With the lack of comprehensive regulations governing the use and ownership of guns in Texas and the US as a whole, people feel unsafe in public spaces. Even worse is the fact that children in school face a serious threat of mass shootings. Gay couples should enjoy the same rights as any other married couple.
Works Cited
Fernandez, Manny et al. “Texas Shooting Leaves 7 Dead and At Least 21 Injured Near Odessa” The New York Times. 31 August 2019. Retrieved from https://www.nytimes.com/2019/08/31/us/odessa-shootings.htmlHagai, Ella Ben, and Faye J. Crosby. “Between relative deprivation and entitlement: An historical analysis of the battle for same-sex marriage in the United States.” Handbook of social justice theory and research. Springer, New York, NY, 2016. 477-489.