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Performance Management and Training
Write a 7-10 page research paper on the topic of performance management and training for an organization of your choice.
Introduction
It is essential for members of management to understand the importance of conducting performance reviews. An effective performance management system is a big component of improving employee performance, which ultimately adds to the bottom line of the organization. Failure to communicate performance expectations and achievements to employees could cause them to be unaware of the expectations or how they can improve. Additionally, formal performance management and training is imperative to help protect an organization against legal claims.
Preparation
Research the topic of performance management and training for an organization of your choice. Performance management includes the supervision of employees and ongoing goal setting, training, and measurement to meet individual and organizational objectives. A minimum of five resources are required to support your work.
Scenario
Choose an organization to use for this assessment. It can be where you are currently employed or a company with which you are familiar. It must be an organization that is researchable, as you will need to gather and analyze information to complete the assessment. You may use the same organization for the other assessments in this course.
If you choose the organization where you are currently employed, please keep in mind that the analyses you make must be based on facts that can be documented rather than your personal opinion as an employee.
Contact your faculty if you have questions.
Instructions
Write a research paper based on your research into the performance management system, which includes training, of the chosen organization. In your paper:
- Describe the performance management system currently in place.
- Explain how the performance management system is explained and communicated to employees.
- Analyze how the current performance management system is effective for the organization or why it needs to be changed. If the system needs to be changed, discuss how current trends of performance management could be incorporated into the current system.
- Explain the differences between formal and informal performance feedback processes.
- Analyze best practices to improve employee performance.
- Analyze the importance of training to meet organizational needs and performance goals.
- What should be considered in designing an effective training program?
- Explain how training and performance management protect an organization from possible litigation.
- What types of litigation might arise?
Note: You must address all the required elements of this assessment. If details for any of the bulleted points are unavailable, research the topic and present recommendations you believe would be best for the organization, along with your supporting rationale.
Additional Requirements
Your assessment should also meet the following requirements:
- Length: 7-10 typed, double-spaced pages, in addition to a title page and reference page.
- Written communication: Communicate in a manner that is scholarly and professional. Your writing should be:
- Concise and logically organized.
- Free of errors in grammar and mechanics.
- Validation and support: Use a minimum of five relevant and credible scholarly or professional resources such as the Wall Street Journal to support your work. These resources should not include the resources found in the course.
- APA format: Format all citations and references in accordance with current APA guidelines. Refer to the Evidence and APA Campus page for guidance.
Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:
- Competency 1: Apply human resource strategies to business needs.
- Explain how training and performance management protect an organization from possible litigation.
- Analyze how the current performance management system is effective for the organization or why it needs to be changed.
- Competency 2: Analyze core functions of human resource management.
- Describe the performance management system currently in place and how the performance management system is explained and communicated to employees.
- Explain the differences in formal and informal performance feedback processes.
- Competency 3: Analyze the strategic value of human resource management within a competitive global business environment.
- Analyze best practices to improve employee performance.
- Analyze the importance of training to meet organizational needs and performance goals.
- Competency 4: Communicate effectively in a scholarly and professional manner.
- Apply APA formatting to in-text citations and references.
- Convey purpose in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
Recruitment and Selection
Write a 5-7 page recruitment and selection plan based on best practices and approaches for either Java Corp or an organization of your choice.
Introduction
Attracting top talent that fits the organization is of considerable importance. The ability to recruit and select talented people is one of the foundational skills for any human resource (HR) professional and one that will be utilized throughout your career.
Preparation
For this assessment, research the topics of recruitment and selection. Using one of the scenarios below, analyze best practices and approaches for these key HR functions. A minimum of three resources are required to support your work.
Scenario
For this assessment, choose either option 1 or 2. You do not need to do both. You will apply one of these scenarios in the instructions below. Both options will be graded using the same scoring guide.
Option 1
You are the new HR manager for Java Corp, which specializes in cold coffee and iced tea. Java Corp is small but quickly growing. There are 300 employees in the company and the organization has a history of a stable workforce with very limited turnover. Recently, the company gained over 200 employees and there are a number of supervisory and managerial positions that need to be filled. The CEO has asked you to work with her to fill positions based on an organizational structure she has just created.
New supervisors and managers are needed in IT (one), marketing (one), operations (two), and security (one). Each of these areas has seasoned internal employees eager to compete for jobs, though some may not be as qualified as external candidates. Develop a recruitment and selection plan that is best suited for this situation and make appropriate recommendations to the CEO.
Option 2
Choose an organization to use for this assessment. It can be where you are currently employed or a company with which you are familiar. It must be an organization that is researchable, as you will need to gather and analyze information to complete the assessment. You may use the same organization for the other assessments.
If you choose the organization where you are currently employed, please keep in mind that the analyses you make must be based on facts that can be documented rather than your personal opinion as an employee.
Research the recruitment and selection functions of the chosen organization.
Contact your faculty if you have questions.
Instructions
For this assessment, develop a recruitment and selection plan for the chosen organization. In your plan:
- Analyze the role of the recruiter.
- What unique opportunities and challenges are present for the selected company?
- Outline a recruitment process to meet organizational objectives for the selected company.
- Include a step-by-step process for the selection of supervisors and managers.
- Include the best practices that support your recommended best recruitment plan. Consider the use of social media, types of employment tests, and how to conduct effective interviews, for example.
- Include additional information that make the positions more attractive.
- Explain an organization’s legal considerations for recruitment and selection functions.
- Analyze how to measure success of the chosen selection method for the selected company.
- What specific metrics would you use for your selected company?
Additional Requirements
Your assessment should also meet the following requirements:
- Length: 5-7 typed, double-spaced pages, in addition to a title page and reference page.
- Written communication: Communicate in a manner that is scholarly and professional. Your writing should be:
- Concise and logically organized.
- Free of errors in grammar and mechanics.
- Validation and support: Use a minimum of three relevant and credible scholarly or professional resources such as the Wall Street Journal to support your work. These resources should not include the resources found in the course.
- APA format: Format all citations and references in accordance with current APA guidelines. Refer to the Evidence and APA Campus page for guidance.
Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:
- Competency 1: Apply human resource strategies to business needs.
- Outline a recruitment process to meet organizational objectives for the selected company.
- Competency 2: Analyze core functions of human resource management.
- Analyze the role of the recruiter.
- Explain an organization’s legal considerations for recruitment and selection functions.
- Competency 3: Analyze the strategic value of human resource management within a competitive global business environment.
- Analyze how to measure success of the chosen selection method for the selected company.
- Competency 4: Communicate effectively in a scholarly and professional manner.
- Apply APA formatting to in-text citations and references.
- Convey purpose in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
Promotion Analysis and Sales Plan
Create a promotion analysis and sales plan for a new line of products, including goals and the means to motivate your team.
Introduction
You’ve already persuaded Red Bull’s executives with your analysis of the product, place, and price. You’re starting to get noticed for the diligence and insightfulness of your work. But Red Bull wants to make a big splash when introducing its coffee-flavored energy drinks and needs an analysis of the best strategy to promote its new line of products. In Assessment 4, you are asked to create a promotion analysis, the final component for Red Bull’s marketing analysis.
In order to achieve success, it will also be important to develop sales strategies that are a valuable component of the sales plan. This will enable Red Bull to meet or even exceed its sales objectives and goals.
A company can promote its products and services in a variety of ways, such as traditional media like TV, radio, and newspaper. But today’s age of social media and smartphones has opened up the ability to connect with the target market via apps, texting, online coupons, and videos. Red Bull also promotes its product via sports sponsorships. The goal is to get the consumer to buy the new line of coffee-flavored energy drinks and form loyalty to Red Bull and its products.
Overview
Continue with the fourth part of your marketing analysis and focus on the next of the 4 Ps—the promotional decisions for Red Bull. These are essential elements in building a sales plan.
Red Bull’s brand ambassadors must promote the new coffee-flavored energy drink to an older target market reward and motivate its team for a successful product launch. Your analysis should cover all aspects related to promoting the product, including to the customer, as well as to other promotional audiences.
Preparation
Read Chapters 15, 16, and 18 in your textbook about sales promotions, social media, and marketing communications in order to prepare for this assessment. Here is a link to the Red Bull website that can help provide background on Red Bull brand ambassadors—its Wings Team:
If you need guidance in locating additional information about Red Bull, please ask your faculty member.
Instructions
Submit your analysis for the final P (promotion) for Red Bull’s product, in which you do the following:
- Evaluate the effectiveness of Red Bull’s brand ambassadors and their impact on the promotional strategy for the new coffee-flavored energy drink.
- How do Red Bull’s brand ambassadors strengthen the company’s message and expand their target market?
- What ideas do you have to motivate, reward, and evaluate their brand ambassadors?
- Are cash bonuses effective in motivating brand ambassadors?
- Analyze the sales techniques and how they impact Red Bull’s marketing and sales plans. What suggestions do you have for potential improvements?
- Analyze Red Bull’s sports marketing strategy.
- How does the sponsorship of world-class extreme sports athletes and events help promote sales?
- Describe Red Bull’s social media strategy and how it impacts marketing and sales plans.
- How does the quantity and quality of social media content impact sales? Is video content important to Red Bull’s social media strategy?
- Examine the implications of an integrated marketing program to Red Bull’s economic success.
- Does a consistent message across multiple platforms impact sales? Why?
In the analysis:
- Cite any sources you use.
- Be sure your analysis presents a focused purpose through strong organizational skills. Also, be sure to present evidence through strong paraphrasing/summarizing, appropriate tone, and sentence structure.
Planning
Consider the following as rough guideposts for setting aside the time you need to do your work. You will want to adjust these as you learn more about your own pace and working style.
- Research and reading: 4 hours.
- Interactive activities: 30 minutes.
- Writing: 6 hours.
- Revising: 2 hours.
Additional Requirements
- Written communication: Communication should be clear and well organized, and support a central idea, with no technical writing errors, as expected of a business professional.
- References: References and citations are formatted in a consistent style, using APA. See the Campus page Evidence and APA. Also refer to the Business Academic Professional Document Guidelines [PDF], which provide basic formatting and APA guidelines you should follow to create attractive and usable documents not just within your business program but in the workplace as well.
- Number of resources: Use a minimum of three scholarly resources related to the content of the assessment.
- Length of paper: Approximately 3–4 typed, double-spaced pages, in addition to the title and references pages.
- Font and font size: Times New Roman, 12 point.
Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
- Competency 1: Examine the basic marketing models for a business or organization.
- Analyze a sports marketing strategy.
- Competency 2: Relate the importance of an integrated marketing program to the economic impact of a business.
- Describe a social media strategy and how it impacts marketing and sales plans.
- Examine the implications of an integrated marketing program.
- Competency 4: Apply effective marketing planning and implementation.
- Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
- Competency 5: Develop a sales plan.
- Analyze sales techniques and how they impact marketing and sales plans.
- Competency 6: Evaluate management implications of marketing and sales plans.
- Evaluate the effectiveness of brand ambassadors and their impact on a promotional strategy.
- Describe methods to motivate and evaluate staff.