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Collaborative Consumption
Collaborative Consumption
Collaborative consumption is a newer term to describe shopping and consumption that is facilitated by the Internet and falls outside the distribution networks established by large (and smaller) companies. Review the Penn & Wihbey (2015) article on collaborative consumption and sharing economies.
Post an analysis of the Penn & Wihbey (2015) resource, including the following:
· A brief summary of the most valuable or insightful conclusion about the collaborative consumption discussion based on your review and experience
· An assessment of why you think this insight is so important
o For example, is the sharing economy good for consumer marketplaces? Provide a rationale with examples or references.
· A recommendation for at least one way you can use this information about collaborative consumption in your current or future job
Importance of Language in Aviation
Importance of Language in Aviation
Why is proper Aviation English, and why we should stick to it?
Tenerife airport disaster is a good example of why language is important in aviation.
Brand Equity What’s in a Brand?
Brand Equity What’s in a Brand?
The Interbrand (2014) report shows the change in value of 100 global brands. Review the report and identify one brand from the following sectors: Business Services, Diversified, Financial Services, and Technology.
Post an assessment of the chosen brand and branding tactics, including the following:
- A description of your chosen brand along with the most valuable or insightful conclusion regarding the brand, branding tactics used, and the brand’s overall value
- A prediction of whether the value (i.e., its equity) will increase or decrease in the next few years, including a rationale with examples and/or references
- A recommendation for at least one tactic a company with which you are familiar can use to enhance its brand equity