Collaborative consumption is a newer term to describe shopping and consumption that is facilitated by the Internet and falls outside the distribution networks established by large (and smaller) companies. Review the Penn & Wihbey (2015) article on collaborative consumption and sharing economies.
Post an analysis of the Penn & Wihbey (2015) resource, including the following:
· A brief summary of the most valuable or insightful conclusion about the collaborative consumption discussion based on your review and experience
· An assessment of why you think this insight is so important
o For example, is the sharing economy good for consumer marketplaces? Provide a rationale with examples or references.
· A recommendation for at least one way you can use this information about collaborative consumption in your current or future job
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