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For your best run using Scenario C keep monthly track
For your best run using Scenario C keep monthly track
For your best run using Scenario C, keep monthly track of the competitor’s prices, unit sales, and profits. How do they compare with Universal’s results on each measure?
Explain how to determine optimal fleet sizes and prices using the approach
Explain how to determine optimal fleet sizes and prices using the approach
Explain how to determine optimal fleet sizes and prices using the approach demonstrated in the “optimal fleet size spreadsheet” and explained in the Panopto recording on the Fleet Size Decision. Conduct a similar analysis with the major project Scenario C. Explain your strategy and calculations. Report and discuss the results.
In Nov and Dec Universal had many unrented cars when it charged the optimal price
In Nov and Dec Universal had many unrented cars when it charged the optimal price
In Nov and Dec, Universal had many unrented cars when it charged the optimal price. That optimal price is based on demand and internal costs. Why might you want to reduce fleet size below the number of cars you could rent at those optimal prices? (Hint: think about why you raised price even when revenues were decreasing when you calculated Nov and Dec optimal prices. How is reducing fleet below what you could rent at the optimal price similar?)