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Using Scenario C after you adjust fleet size in January

Using Scenario C after you adjust fleet size in January

Using Scenario C, after you adjust fleet size in January, compare the margins (gross margin, operating margin, and pre-tax profits) for December and January—Total and Per Rented Car. What do you conclude? How does this information affect your strategy?

Using Scenario C if you were being measured solely

Using Scenario C if you were being measured solely

Using Scenario C, if you were being measured solely by January’s results, what fleet size would you choose for January? Why? What price would you charge?

In Scenario C when you set your prices to maximize profits

In Scenario C when you set your prices to maximize profits

In Scenario C, when you set your prices to maximize profits in Dec, how many cars are unrented for the month? What is the vehicle inventory management cost for those unrented cars in Dec? How does that cost compare with your profits for December?