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Mattel Case Analysis
Mattel Case Analysis
Turning our attention back to the panel, you should expect to spend at least 8-12 hours solidly researching,
reading and drafting notes and ideas about the material you find regarding your company. This is 8-12 hours
spent reading and thinking critically without distractions.
Here are some sample questions that might help you in your preparation:
What happened to this company after the case ended? What milestone events occured?
Is this a socially responsible company? What examples can you provide that demonstrate the importance of
ethics in their corporate culture?
What is the management structure? Who are the important players? Their respective roles? How are specific
individuals ties to the company’s success? What is unique about their management structure? What are the
problems in their management structure?
What are the core strengths of this company? How do they retain their competitiveness?
How much market-share does this company have? What is the trend?
What is the company’s current strategy? To retain customers/market-share? Do gain new ones? What should it
be?
What can you say in terms of this company’s financial performance? What are it’s financial strengths?
Weaknesses?
What significant Strengths, Weaknesses, Opportunities, or Threats does this company face? What are they
doing to mitigate Weaknesses or Threats? Capitalize upon Strengths or Opportunities?
What barriers to entry exist in this company’s industry? How weak or strong are they?
Can this company’s products be easily replaced?
Do suppliers to this company have strong bargaining power or not? How does this impact the company’s
success? Strategic decisions?
What are the company’s current sales figures? Trends?
What new products does this company have? Need?
Is this an efficient company? What are the trends in terms of efficiency?
Is this company managed effectively? The trend?
Would you buy stock in this company? Why or why not?
What are your recommendations for this company?
What international markets is this company in? Where are they succeeding? Why? Where are they struggling?
Why?
Who are the key rivals for this company? Direct competitors? Indirect competitors? How much market-share
are they capable of taking?
What is your company’s stock trading at today? What was the high? Close? Volume?
Preferred language style Simple (Easy vocabulary, simple grammar constructions)
Coffee
Instructions
GEOG 101 Final Project
Assignment 1: The Annotated Bibliography – Due Week 3
Project Overview: For this project, you’ll choose a food or drink item, a cuisine, an invention, or an idea, and then research how four geographic concepts are related to and affect your topic. Instead of presenting your research as a traditional paper, you’ll use PowerPoint to create a narrated presentation. Your presentation will be structured like a paper, including a title, introduction to the topic, main body, summary and conclusions, and references. Creative use of properly cited graphics and photos from the Internet relevant to your topic is required.
First, choose a food item, cuisine, invention, or idea that interests you. Some will have more information available about them than others, so it’s worth doing some investigation before you settle on one. If you’re not sure if your desired topic is appropriate, please feel free to ask!
Once you have selected your topic, you will then do research to see how each of the following geographic concepts affects or is related to your topic:1. Regions 2. Cultural Landscape 3. Diffusion 4. Distance decay. The first two concepts are covered in the first chapter of your textbook. Diffusion is covered in Chapter 8, Section 2 (page 484). Distance decay refers to the fact that influence and interaction between locations decreases as the distance between them increases. As such, it has a significant influence on how things change as they diffuse away from their point of origin. Be sure to address these specific geographic terms and concepts in your work. You don’t need to address them in this order, but you do need to address all of them. You may use “subsets” of these definitions (e.g. contagious diffusion) if such subsets exist. Be sure to refer to your text and other reliable resources to ensure you completely understand these concepts. You should be detailed in your treatment of these concepts – for instance, you should explain both how and why your choice varies by region, and how and why it has been affected by distance decay. Remember that geography, as an academic discipline, seeks to explain why things vary from place to place, not just describe how they do.
You will complete this project in 3 separate assignments: an annotated bibliography, an outline, and your final presentation. In this assignment, you will complete your annotated bibliography. Completing the project in separate assignments allows you to work your way up to the final presentation, and provides opportunity for feedback along the way.
Assignment Objective: Assess sources for your research for your final presentation (for credibility, reliability, and relevance) and list references in proper APA format through the creation of an annotated bibliography.
Assignment Instructions: An annotation is a summary and evaluation, and your annotated bibliography will include a summary and evaluation of some of the sources (or references) you will use for your presentation.
To prepare for this assignment, I recommend that you do the following:
- Read these directions carefully.
- Review the sample annotated bibliography provided to you below.Â
- Read the grading criteria below.The grading criteria is a detailed evaluation that I will use to assess your performance. It also will help you understand what is expected you as you prepare your assignment.
- Message me with any questions!
The reason the annotated bibliography is included as part of the research project is that writing an annotated bibliography provides excellent preparation for the final presentation. One of the issues regarding any type of research is the credibility of the sources used, particularly those obtained from various websites. By forcing you to evaluate your potential sources carefully, the annotated bibliography helps you determine if the sources you chose are credible and relevant to your topic. It will also help you understand the topic better, which will help you develop your presentation.
For this project, you will assess three sources to include:
1) a complete citation for each source,
2) a summary of each source, and
3) an evaluation of each source.
Three sources are required for this assignment (i.e., you are to write an annotation for each source). However, you must use five or more sources in your final presentation.
Use the TEMPLATE below to summarize and evaluate each of your three sources.
- Citation:
Written in APA reference list format. For more help with formatting, see APA handout.
- Summary:
What is the purpose of the source, review article, original research? What topics are covered? This section is generally 3-5 sentences that summarize the author’s main point. For more help, see this link on paraphrasing sources.
- Evaluation:
After summarizing the article (or research paper or book), it is necessary to evaluate it and state where you found it – its source (e.g.,journal, website, etc.). Briefly answer the following questions in 3-5 sentences:
What is the format or type of source (e.g., peer-reviewed journal paper, website, book)? How reliable is the information in the article, and how credible is the source (e.g., website’s sponsoring organization, journal or book publisher) and the author(s)?
