Mattel Case Analysis
Turning our attention back to the panel, you should expect to spend at least 8-12 hours solidly researching,
reading and drafting notes and ideas about the material you find regarding your company. This is 8-12 hours
spent reading and thinking critically without distractions.
Here are some sample questions that might help you in your preparation:
What happened to this company after the case ended? What milestone events occured?
Is this a socially responsible company? What examples can you provide that demonstrate the importance of
ethics in their corporate culture?
What is the management structure? Who are the important players? Their respective roles? How are specific
individuals ties to the company’s success? What is unique about their management structure? What are the
problems in their management structure?
What are the core strengths of this company? How do they retain their competitiveness?
How much market-share does this company have? What is the trend?
What is the company’s current strategy? To retain customers/market-share? Do gain new ones? What should it
What can you say in terms of this company’s financial performance? What are it’s financial strengths?
What significant Strengths, Weaknesses, Opportunities, or Threats does this company face? What are they
doing to mitigate Weaknesses or Threats? Capitalize upon Strengths or Opportunities?
What barriers to entry exist in this company’s industry? How weak or strong are they?
Can this company’s products be easily replaced?
Do suppliers to this company have strong bargaining power or not? How does this impact the company’s
success? Strategic decisions?
What are the company’s current sales figures? Trends?
What new products does this company have? Need?
Is this an efficient company? What are the trends in terms of efficiency?
Is this company managed effectively? The trend?
Would you buy stock in this company? Why or why not?
What are your recommendations for this company?
What international markets is this company in? Where are they succeeding? Why? Where are they struggling?
Who are the key rivals for this company? Direct competitors? Indirect competitors? How much market-share
are they capable of taking?
What is your company’s stock trading at today? What was the high? Close? Volume?
Preferred language style Simple (Easy vocabulary, simple grammar constructions)