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Need assignment by using following document instructions
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Read Marketing Myopia, an article written in 1960 by Theodore Levitt and published in the Harvard Business Review. Read and consider the ideas suggested by the author. Do you agree or disagree with the arguments given? Are his ideas relevant today? What are the strengths and weaknesses of the arguments presented? The goal of this assignment is for you to critically assess the ideas suggested by the author using your own knowledge and experience to justify your position.
Clarity of argument while having a focused, concise presentation is key to your success in this assignment. The main themes put forward by the author should be addressed, providing a critical analysis of the hypothesis and the data used to support it.
The critique should include an introductory paragraph briefly summarizing the article and a concluding paragraph briefly summarizing your position on the value, accuracy and relevance of the article. This assignment should draw from additional readings, your past learnings, and your experiences.
These criteria must be met when submitting your article critique:
- All materials must be referenced using APA style. Efforts to reference academic sources located through the library is encouraged.
- The paper should be at least 1500 to 1750 words and should exhibit good writing and analytical skills.
A few (not a comprehensive list) suggested sources to consider for understanding how to write a critique:
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice and respond to each of the questions below using both theory and practical mana
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Option 1: Microsoft (pp. 94–95)
1. Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?
2. Through the application of a political, economic, social, and technological (PEST) analysis, what are the current environmental factors impacting Microsoft?
3. Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?
4. Evaluate Microsoft’s recent expansions into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft with a focus on customer value, satisfaction, and loyalty?
In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.
Kotler, P., & Keller, K.L. (2016). Marketing Management (15th ed).
The critique should include an introductory paragraph briefly summarizing the article and a concluding paragraph briefly summarizing your position on the value, accuracy and relevance of the article.
The critique should include an introductory paragraph briefly summarizing the article and a concluding paragraph briefly summarizing your position on the value, accuracy and relevance of the article.
The critique should include an introductory paragraph briefly summarizing the article and a concluding paragraph briefly summarizing your position on the value, accuracy and relevance of the article. This assignment should draw from additional readings, your past learnings, and your experiences.
These criteria must be met when submitting your article critique:
- All materials must be referenced using APA style. Efforts to reference academic sources located through the library is encouraged.
- The paper should be at least 1200 words and should exhibit good writing and analytical skills.
A few (not a comprehensive list) suggested sources to consider for understanding how to write a critique:
https://www.utsc.utoronto.ca/twc/sites/utsc.utoronto.ca.twc/files/resource-files/CritReview.pdf
https://utm.library.utoronto.ca/research/writing