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Privacy. It is such a critical topic, yet it is also one that many consumers feel helpless about fixing. Who knows what we buy? What we want? Where we go? Well, as it turns out there a great number of
Privacy. It is such a critical topic, yet it is also one that many consumers feel helpless about fixing. Who knows what we buy? What we want? Where we go? Well, as it turns out there a great number of companies, and government agencies, tracking us. And it is not limited to our purchasing behavior. There are a number of companies that can and do track the daily activities of employees also.
Everyone says they want privacy, but many people are unwilling or don’t know how to protect their online privacy. The issue is one that reaches beyond the individual and extends to the larger society. It encompasses devices including home security, smart phones, wearable devices, facial recognition, home speakers, smart TVs, automobiles, maps, social media, and more! And the crazy thing is that we often give permission to be tracked without realizing the implications to our privacy.
This is an issue that extends beyond consumer behavior and can also encompass how companies track employee behavior, beginning when we wake up and check our work email at home, and continuing monitoring activities throughout the day to track physical and online movement. Granted, some of the tracking is useful to protect against espionage and theft, but does it go too far?
Who’s watching who do what?
View the following:
- It’s time to panic about privacy: https://www.nytimes.com/interactive/2019/04/10/opinion/internet-data-privacy.html?emc=edit_ct_20190411&nl=technology&nlid=6570397720190411&te=1 (Links to an external site.)
Discussion Questions:
- What are your concerns regarding privacy in the Internet age?
- Is privacy important?
- What can be done to protect individuals?
New Shopping Records: Black Friday and Cyber Monday If you are reading this, congratulations. It means you survived the busiest shopping days of the season: Black Friday and Cyber Monday. And, busy
New Shopping Records: Black Friday and Cyber Monday
If you are reading this, congratulations. It means you survived the busiest shopping days of the season: Black Friday and Cyber Monday. And, busy is an understatement. Shoppers took to the stores and online in masses, scoping up deals and getting started on holiday shopping for loved ones (and their selves).
The numbers are nearly as staggering. According to Adobe Analytics:
- Shopping dollars from Nov. 1 – 26 totaled $58.52 billion
- Black Friday accounted for a record-making $7.9 billion, including $6.22 billion spent online
- Top products included Fingerlings, L.O.L. Surprise, Nintendo Switch, Laptops from Dell & Apple, LG TVs, drones, and Amazon Echo
- Sales traffic vs. revenue by device type:
- Desktop: 42% traffic for 61% of purchases
- Smartphones: 49% of traffic for 30% of purchases
- Tablets: 8% of traffic for 9% of purchases
- Buy Online, Pickup In-Store (BOPIS) increased 50% from last year
- Cyber Monday sales reached $7.9 billion, the largest single shopping day in the U.S.
- Sales from smartphones also hit an all-time high of $2 billion
Assignment Directions:
1. Review the data and charts from Adobe site: http://exploreadobe.com/retail-shopping-insights/ (Links to an external site.)
2. Read the following CNBC Article: Black Friday Sales (Links to an external site.)
3. Watch the following YouTube video:
Assignment Questions:
- Describe some of the things you purchased. Were each of the items gifts for others or personal purchases? If you did not make any purchases on Black Friday or Cyber Monday, explain why you decided not to make any purchases on either of these days.
- Did you shop in stores, online, or both? Where did you make the majority of your purchases (in stores or online)? Why?
- Given the results from holiday shopping, what are three things that retailers must do to continue to meet customer needs?
The responses to each of the questions above should be in separate paragraphs. The paper should be at least one full page (double-spaced).
*****. APA STYLE **** (ABSTRACT —>> Executive summery IN-TEXT CITATION AND FULL CITATION IN REFERENCE LIST PROPER HEADINGS ) *** 900 -950 words *** 1_ As Paolo DeCesare , what factors do yo
*****. APA STYLE ****
(ABSTRACT —>> Executive summery
IN-TEXT CITATION AND FULL CITATION IN REFERENCE LIST
PROPER HEADINGS )
*** 900 -950 words ***
1_ As Paolo DeCesare , what factors do you need to consider before deciding what to recommend in your SK-ll presentation to the global leadership team ( GLT) ?
2_ Does SK-ll have the potential to become a global brand within Procter & Gamble ‘s worldwide operations?
3_ Which of the three marke options should Paolo DeCesare recommend to the GLT?
— identify the problems in the situation presented in the scenario
— Analyze the key issues with the context of theory/ ies presented
— Develop and compare alternative solutions to the problems
— Consider the advantages of various possible solutions.
— select the best solution and make recommendations for action
— Write up your case analysis in appropriate case analysis report forma.
