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hai, i need this paper as a PPT, with 12 slides and 500 words repirt, please go through the content below, take a topic of your own which matches the content.As for your presentations, the key is to i

hai, i need this paper as a PPT, with 12 slides and 500 words repirt, please go through the content below, take a topic of your own which matches the content.

As for your presentations, the key is to identify the consumer and use the chapter on STP as well.

  1. Here’s a suggested structure for the assessment task: 

Introduction slide – with your names and I/d numbers & company 

Agenda – what are you going to cover 

Background – the company, perhaps the location that you are focusing on or the product that you are going to review. 

Definition of Segmentation – I’m sure that you all will be able to come up with this, but the key is to paraphrase and in-text citations is a must. 

Consumer profile – who are your consumers? 

Over here, you can identify a primary and secondary segment and illustrate them

Using a table such as the geographic, demographic, psychographic and behavioural segmentation would be great as a guide. 

Great idea to use visuals and pictures to communicate to me who they are. 

I leave it to you to best communicate it to me and present it in a way that is conducive. 

Positioning  – a perceptual map would be great.

Positioning statement  – come up with the statement that supports your position. 

Conclusion 

References 

Some extra things to take note of: 

You are welcome to use images / graphs / tables to insert in the presentation. You don’t have to use a lot of words as you have a 500 word write up to tell me all that I need to know. 

This 500 word write up is a summary of your main points. Essentially, its a document that covers the key points. 

In-text references are essential as well as end of text even though it is a presentation. 

Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consum

Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.

Note: You should create and/or make all necessary assumptions needed for the completion of this assignment. 

Instructions

Create the second part of your marketing plan:

  1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
  2. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.
  3. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary. 
  4. Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position. 
  5. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
  6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other similar websites do not qualify as academic resources. 

Question OneWhat product(s) would you love to see revamped to meet your needs. Or, is there a new product that has not yet been created to meet your needs?Question TwoWho is the target market for your

Question One

  • What product(s) would you love to see revamped to meet your needs. Or, is there a new product that has not yet been created to meet your needs?

Question Two

  • Who is the target market for your new creation?