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Prepare an international marketing strategy for the future three years of the brand; product and brand of your choice. The final strategic plan will include the following:Select one new country market

Prepare an international marketing strategy for the future three years of the brand; product and brand of your choice. The final strategic plan will include the following:

  1. Select one new country market for future market development.
  2. Select one existing country for further market penetration.
  3. Select one existing country for future divestment (exit).
  4. Your selection criteria (Review Chapters 6, 12).
  5. Must include and explain three (3) multi-attribute evaluation tables that include twice the number of countries as candidates) (Review Chapter 11).
  6. Assess cultural proximity and political, legal, and regulatory risks (Review chapters 4, 5).
  7. For the new country to enter, choose the most appropriate market-entry strategy. Explain your reasoning (Review chapters 7, 8).
  8. Choose the most appropriate of the four global product-planning strategic alternatives. Explain your choice (Review chapter 9).
  9. Based on the above and your brand’s environmental sensitivity, propose the degree of standardization for each of the following global strategy elements, explaining any specific local adaptations: Include graphical elements when necessary to convey information, such as tables, graphs, and charts.
    1. Positioning (Ch. 9)
    2. Brand Name (Ch. 9)
    3. Packaging/Product Design and Features (Ch. 9)
    4. Advertising Strategy (Ch. 10).
  10. This writing assignment should be completed in the standard APA format and a minimum of 6 pages, not including cover sheet, abstract, table of contents, reference list, and appendices. Upload the assignment to the proper assignment folder.

Hi there, I have one small assignment for the subject of Consumer Behavior..I have done one blog for #my Calvins, but now I have to expand it in the form of report, My concern is only about writing fo

Hi there, I have one small assignment for the subject of Consumer Behavior..I have done one blog for #my Calvins, but now I have to expand it in the form of report, My concern is only about writing for Theory of Perception, You just have to relate or write about theory of perception in the context of the report #My Calvin.. I am sending you my previous blog on that context you have to do it. For referencing please Provide me all the relevant links, I will do the referencing by my own. I need it by tomorrow. Will be great help..

Word limits will be 800 words. 

Please add all the links beneath the report .. I have added two links one of my blog having 500 words and one is previous assignment. Please check and do it accordingly.. 

Chapter One begins with an overview of Global Marketing and how the foundations of Marketing you learned in other introductory courses holds true at the global level. One such foundation is the strat

Chapter One begins with an overview of Global Marketing and how the foundations of Marketing you learned in other introductory courses holds true at the global level.  One such foundation is the strategic decision for growth: the Product/Market Growth Matrix.

The text uses the example of Starbucks to demonstrate how a firm can grow using all four of the growth strategies, even at the same time.  Now its your turn.  Select ONE of the following firms, and detail how the firm has used each of the four growth strategies. 

LEGOS, IKEA or Walt Disney

Be specific and share your source (if used).

Set up your response clearly, such as:

Market Penetration:

Market Development:

Product Development:

Diversification: