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Imagine that you are the owner of a new company in your community. What are the key aspects in managing advertising, sales, promotion, events, and public relations? How would you go about prioritizing

Imagine that you are the owner of a new company in your community. What are the key aspects in managing advertising, sales, promotion, events, and public relations? How would you go about prioritizing [advertising, sales, promotion, events and public relations] as the owner? The word sales refers to the selling of a product/service

200- 300 words

Text  Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.) [VitalSource Bookshelf version]. Upper Saddle River, NJ: Pearson. Retrieved from https://online.vitalsource.com/#/books/9781323591512

Must have the Textbook – Management: Leading and Collaborating in a Competitive WorldEdition: 12th External Environmental AnalysisRead the instructions for Experiential Exercise 2.1 on p. 70 of the t

Must have the Textbook – Management: Leading and Collaborating in a Competitive WorldEdition: 12th

External Environmental Analysis

Read the instructions for Experiential Exercise 2.1 on p. 70 of the text, including specific text references on pgs. 45-54.

Choose a company for this assignment. This assignment provides students an opportunity to perform an external analysis to see the value of it and prepare for the SWOT analysis assignment.

Complete (Write) an external environmental analysis for your chosen company that includes ALL the following factors.  List and analyze each factor separately. Note: This analysis must be done before you can complete the actual assignment below.

  • Laws and regulations
  • Economy
  • Technology
  • Demographics
  • Social issues
  • Suppliers
  • Competitors
  • New entrants
  • Substitutes and complements
  • Customers

Following your analysis, write a response of at least 150 words for each of the following questions (total of 450 words minimum):

  • What has the company done to adapt to its environment?
  • How does that company attempt to influence its environment?
  • Do you think the company has made good decisions? Why or why not?

Format your answers consistent with APA guidelines, including third person language.

Critically analyze the facts referencing and citing the chapter concepts in text.

Submit your external environmental analysis of each of the ten factors with your written response to the three questions to your instructor via Moodle by Wednesday at 11:55 p.m. Eastern time.

The objective of this assignment is to develop a Business Plan for selecting and establishing an E-Business of your choice. Imagine that you want to start an E-Business; develop your ideas about such

The objective of this assignment is to develop a Business Plan for selecting and establishing an E-Business of your choice. Imagine that you want to start an E-Business; develop your ideas about such a business and write a comprehensive business plan that could be utilized to solicit funding from a lending institution or from the venture capital community. The E-Business plan has the following components: the personnel plan, marketing plan, financial plan, technology plan, and risk management plan. Utilize the plan workbook in the course pack to guide your work in the development of the marketing, financial, and personnel. Also use the outline in the course pack to develop the risk management plan. You may also read the write up about risk analysis and management in the course pack to help you develop the rationale for the risk management plan. Furthermore, the Total Cost of Ownership (TCO) detailed in the course pack should be utilized in the development of the technology plan. The technology plan also contains a discussion of the analysis, design, and development of the website for your E-Business.