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The objective of this assignment is to develop a Business Plan for selecting andestablishing an E-Business of your choice. Imagine that you want to start an E-Business; develop your ideas about such a

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Essay AssignmentSupply Chain and Logistics ManagementWatch the following video (just over 11 minutes) by clicking on the link below:MacNeil/Lehrer Productions (Producer). (1999). Your computer, your w

Essay Assignment

Supply Chain and Logistics Management

Watch the following video (just over 11 minutes) by clicking on the link below:

MacNeil/Lehrer Productions (Producer). (1999). Your computer, your way: Dell and the direct sales model [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866&xtid=10070

I have attached a transcript of the video if you are unable to view.

After viewing the video, answer questions 1 and 2, and select one question from questions 3 and 4 to answer.

1. Compare Dell’s supply chain and logistics innovations with the competitive responses from competitors such as the Apple Store and others.2. Discuss the emerging supply chain and logistics management factors shown in the video that were already negatively affecting large computer chain stores.

Answer question 3 or 4 below:

3. Explain how these technology-driven factors were not enough to enable some businesses to survive the online competitive entrance into the market.4. In what ways may market research have helped prevent these large technology businesses from failing?

Each of your three responses should be at least one page in length; therefore, with an introduction and conclusion included, your essay should be at least four pages in length. In addition to the video, your essay must reference at least one article of your choice from a business-related or news website; therefore, your essay should reference at least two sources. Your essay must be in APA format. All paraphrased and quoted material must have accompanying in-text citations and references. Title and reference pages do not count toward the minimum length requirement.

Research Project You selected your favorite brand and described the reasons why this brand is so appealing to you. For this assignment, you will use your favorite brand to create an analysis that iden

Research Project 

You selected your favorite brand and described the reasons why this brand is so appealing to you. For this assignment, you will use your favorite brand to create an analysis that identifies the strategic direction of price and promotion. (That information is attached, brand is Under Armor)

  1. In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.
  2. Next, you will determine which pricing strategy is represented by your brand’s price and discuss why (or why not) the pricing strategy is effective.
  3. Finally, you will discuss if the pricing strategy is aligned with the messaging strategy in the promotions. For example, if the pricing strategy is premium pricing, do the promotions communicate the high value of the brand?

You must reference at least two articles from business-related or news websites. All paraphrased and quoted material must be cited and referenced. You will create a four-page Word document, not counting the title and reference pages.