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Promoting Conscious CapitalismImagine you are tasked with introducing your organization to the concept of Conscious Capitalism as a guiding force for how the organization operates. You will have 20 mi

Promoting Conscious Capitalism

Imagine you are tasked with introducing your organization to the concept of Conscious Capitalism as a guiding force for how the organization operates. You will have 20 minutes at the next management meeting to present your findings and answer questions. 

Create a promotional piece you could use as if you were presenting the ideas of conscious capitalism to management at your company. The following are possible formats for the piece, but you may choose any format that appeals to you:

PowerPoint– your presentation should be at least 12 slides (or equivalent), plus title and references slides (These slides do not count toward the 12-slide requirement.)

Brochure, using a tool such as Microsoft Word, Canva (https://www.canva.com/create/brochures/), Lucidpress (https://www.lucidpress.com/), or other

Use information from the readings, outside research, or other valid sources to support your views and ideas. You may find it helpful to create an outline for organizing your ideas and sources.

Include speaker’s notes that you would use during your presentation.

Cite all sources used in your promotional piece.

PowerPoint: Applying Business-to-Business Marketing ConceptsFor the Final Project, you will compile a PowerPoint presentation discussing topics learned in this course. This should minimally include th

PowerPoint: Applying Business-to-Business Marketing Concepts

For the Final Project, you will compile a PowerPoint presentation discussing topics learned in this course. This should minimally include the following concepts:

  1. Differentiate between B2B and B2C marketing including an analysis of several strategic marketing B2B models.
  2. Examine the importance of CRM within the B2B organization.
  3. Discuss the organizational buying complexities of a B2B sales cycle.
  4. Analyze how a B2B marketer might use each of the elements of the marketing mix to effectively market their products.
  5. Explain the importance of e-commerce within the B2B organization.
  6. Explain how global competition will impact B2B marketing.
  7. Describe how B2B marketing ethics might be different than B2C marketing ethics.

Click here to access the PDF file, “Adding Audio to PowerPoint,” for instructions on how to complete the process.

Your PowerPoint length should be 10-12 slides, not including the title slide and a reference slide. Use of speaker notes is required as well. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.

Taking on the role of sales manager for a B2B company, what steps would you take to ensure that the motivation within your sales group remains high? 200-300 wordsTextbook: Hutt, M. D., & Speh, T. W. (

Taking on the role of sales manager for a B2B company, what steps would you take to ensure that the motivation within your sales group remains high? 200-300 words

Textbook: Hutt, M. D., & Speh, T. W. (2013). Business marketing management: B2B (11th ed.). Mason, OH: South-Western.