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For this assignment, read the case study, “Johnson Controls, Inc.” (Attached). Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and

For this assignment, read the case study, “Johnson Controls, Inc.” (Attached). Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale. You must answer all 4 questions

  1. Within the scope of the promotional element of the marketing mix, explain how traditional marketing might be used effectively by Johnson Controls.
  2. Describe how Johnson Controls could implement SEO marketing utilizing keywords with Google’s internet search advertising. Include a list of minimally five keywords that you would recommend Johnson Controls use.
  3. E-commerce is an important part of the B2B marketing world. Discuss how you would use e-commerce with Johnson Controls.
  4. Outline the advertising strategy that Johnson Controls might follow to promote the convenience store controller. What benefits would you emphasize in the body of the ad?

Your response should be a minimum of two pages, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.

Read the short case, “Free-Product Competitors Challenge Microsoft,” located on page 322 of the course textbook. Begin by assessing the free product competitors that are challenging Microsoft. They ha

Read the short case, “Free-Product Competitors Challenge Microsoft,” located on page 322 of the course textbook. Begin by assessing the free product competitors that are challenging Microsoft. They have not been aggressive in the free-product market. Please answer both questions in 200-300 words.

  • Do you think this is a wise decision?
  • What should Microsoft do in the future?
  • Textbook: Hutt, M. D., & Speh, T. W. (2013). Business marketing management: B2B (11th ed.). Mason, OH: South-Western

Based on the article and this unit’s other reading assignments ATTACHED, examine how value proposition in the hotel industry has evolved to change guest behavior across generations. Provide examples t

Based on the article and this unit’s other reading assignments ATTACHED, examine how value proposition in the hotel industry has evolved to change guest behavior across generations. Provide examples that support your analysis. 

Essay must include an introduction, be at least three pages in length, and be double-spaced, not counting the title and reference pages. All sources used, including the article, must be referenced; paraphrased and quoted material must have accompanying APA citations.