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CASE STUDY 1Evaluate the case, (Attached) and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.Option 1: Nike (pp. 30–31) All

CASE STUDY 1

Evaluate the case, (Attached) and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

Option 1: Nike (pp. 30–31) All four question must be answered

  1. How has the industry in which Nike resides been doing over the last 5 years?
  2. What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to develop a strong customer relationship with their target market?
  3. Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?
  4. Looking at the competitors you discussed in question #3, what would you recommend as being the next steps for these competitors and, subsequently, the next steps for Nike to combat these competitors?

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of
500 words in length (not counting the title and reference pages). You are required to
use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.) [VitalSource Bookshelf version]. Upper Saddle River, NJ: Pearson. Retrieved from https://online.vitalsource.com/#/books/9781323591512

Global Marketing – Request is attached.

Global Marketing – Request is attached.

Hill-Rom is a leading B2B firm that dominates a niche in the healthcare industry. Go to http://www.hill-rom.com/usa/, and analyze the product and services offered to hospitals by this firm.Using theor

Hill-Rom is a leading B2B firm that dominates a niche in the healthcare industry. Go to http://www.hill-rom.com/usa/, and analyze the product and services offered to hospitals by this firm.

  1. Using theoretical aspects included in Chapter 12, explain the buying process for a hospital that might be interested in this product. Please answer all 4 questiuns
  2. Describe how Hill-Rom products or solutions might reduce the total cost-in-use for a hospital (B2B application).
  3. Describe how Hill-Rom might also reduce the total cost-in-use for a consumer (B2C application).
  4. In reviewing the marketing techniques on this website, is Hill-Rom effectively reaching its target market(s)? Using examples from the website, substantiate your position with an eye on all four elements of the marketing mix.

Your response should be a minimum of three pages, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.