Recent orders

For this assignment, read the case study, “Paychex, Inc.,” (Atached). Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supp

For this assignment, read the case study, “Paychex, Inc.,” (Atached). Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.

  1. Describe the core service concept and benefits that Paychex provides to an SMB customer with its payroll outsourcing service.
  2. Compile a competitive analysis comparing the marketing strategies of Paychex to at least one of its competitors.
  3. Explain how Paychex markets its services, while applying all four elements of the marketing mix.
  4. Discuss how the selling process for a service, such as payroll outsourcing, differs from that of a product, such as photocopying equipment. Relate this to the organizational buying complexities, including the long sales cycle, multiple buyers, complex purchase process and the high volume of sales. Please do not include the questions in the text……

Your response should be a minimum of two full pages, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.

Identify a B2B brand that you consider strong and distinctive. Describe the characteristics of this brand that support this with an eye on the points of parity as well as the points of difference. In

Identify a B2B brand that you consider strong and distinctive. Describe the characteristics of this brand that support this with an eye on the points of parity as well as the points of difference. In the interest of maintaining diversity within the discussion forum, please select a brand that has not yet been discussed by a fellow student. 200-250 words

Textbook: Hutt, M. D., & Speh, T. W. (2013). Business marketing management: B2B (11th ed.). Mason, OH: South-Western.

PROMPT & ANSWER QUESTIONS:Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor.

PROMPT & ANSWER QUESTIONS:

Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?  

INSTRUCTIONS:

PLEASE USE REFERENCE STATED FOR ADDITIONAL ASSISTANCE; 

APA FORMAT/HEADING

2-3 PAGES

PLEASE USE REFERENCES LISTED ALSO: 

  • Principles of Marketing by Tanner, Raymond 
  • Fierro, I., Gavilanez, J., & Diego Alonso Cardona Arbelaez. (2017). Digital marketing.Pensamiento & Gestión, (43)

NO GRAMMAR ISSUES/NO ERRORS

2-3 CREDIBLE SCHOLARLY SOURCES

MOSTLY IN OWN WORDS USING/Paraphrase or SUMMARIZE, you must use a SIGNAL PHRASE

USE A COUPLE IN TEXT CITATIONS; PLEASE USE QUOTATIONS